Facebook is announcing its IPO soon to raise billions of dollars from the public. This exercise will probably make it a 100-billion-dollar company in terms of value when all is said and done.

It’ll be the biggest IPO in tech history.

Think about that.

With over 850 million users currently, it’ll get its 1 BILLIONTH user sometime this year (2012). Facebook knows this for a fact, and is probably timing its IPO to coincide with this 1 billionth user announcement…

So hardly anybody you know is not on Facebook nowadays (unless you’re in China) – and this number is STILL increasing daily.

Your business card is no longer complete with just your e-mail address. In fact, it’s starting to look really strange if you didn’t also include your Facebook profile URL.

It also doesn’t take a genius to figure out that Facebook, or anything related to it, or the usage of Social Media in general, is HUGE on a scale never before seen in the history of the Internet.

As such, if you offer anything related to Facebook or Social Media in some way, you’re in line for huge rewards. It’s a runaway train that is showing no signs of stopping any time soon.

And here’s my contribution to this beast that you need to pay some attention to, because it can also make you very rich indeed.

You see, I have been offering a License to my Social Media Agency system since a year ago.

This License INSTANTLY creates for YOU (even if you don’t have any experience at all) your very own Social Media Agency!

It comes complete with the following:

1. Tested workflow processes
These are PROVEN steps to set up the multiple Social Media accounts, integrating them together, and then activating them in ways that will get your clients NOTICED by their prospects. When your clients are noticed by their prospects, they get qualified leads for free. And more qualified leads will lead to more sales.

2. Access to my trained team of Social Media workers
They’re all are proficient in multiple major languages, including English and Mandarin – the 2 most widely spoken languages in the world. These 2 languages alone will provide your clients with a huge audience of hundreds of millions of people who speak the 2 languages all over the world.

3. Access to China Social Media Networks
Because Facebook, Twitter and Youtube are banned in China (with a population of 1.3 billion people), we’ve set up a team to use RenRen, Weibo and Youku to market your clients’ products and services in China. RenRen, Weibo and Youku are clones of Facebook, Twitter and Youtube respectively, and are used by HUNDREDS OF MILLIONS of Chinese not only in China, but Chinese in the rest of the world. Now your clients’ brand can go truly go global in multiple, heavily-trafficked Social Media networks from the 2 biggest economies in the world – the US, and China!

4. Use of my one-of-a-kind online software
This helps you track your clients, your workers and the tasks that are to be done by your workers for your clients, payments from your clients to you, and your payments to your workers plus automating a few important tasks so that our team of workers can be as efficient as possible. Without this software, you won’t be able to manage your Social Media Agency business properly.

5. Sample selling materials
This include sample Powerpoint presentations, plus sample proposals, sample quotations and sample invoices in Word format for you to edit to suit your prospects. Everything’s already done for you. Simply change a few details here and there and you’re ready.

6. Strategies on prospecting
You’ll get expert tips and techniques on how to get other people to refer qualified and interested prospects to you – for FREE. I’ve had prospects referred to me that are worth tens of thousands of dollars each, and I didn’t have to pay my referrers a single cent!

7. A 4-day workshop
You’ll learn everything you need to know to run this business with the least amount of work possible. You’ll also discover how to create even more value for your clients so that you can earn a few thousand dollars more per month – with the client’s blessings!

8. A valuable and very active Facebook support group
We provide answers to all your questions. Answers come from other Licensees and from my team who are all actively doing the business, so you know they’re from real-world experiences instead of just mere theories.

9. And much more!
There are a lot more than the above to make your Social Media Agency as successful as possible.

In summary, a Licence provides you with EVERTHING necessary for you to start your own Social Media Agency from scratch, at the LOWEST possible cost, with the LOWEST possible risk, and in the QUICKEST possible time.

How quick?

Well, you can be operating a Social Media Agency in just 5 days, which is just one day after my team and I have trained you on the business over 4 exciting days!

(I’m not exaggerating this. You really can be in business within 5 days!)

Now here’s your reward once you’ve embarked on this business:

Each client you get will pay you THOUSANDS OF DOLLARS A MONTH for you to help them market their products and services on Facebook.

This is CHEAP for businesses, because they’re spending THOUSANDS OF DOLLARS PER DAY using traditional advertising channels like newspapers, radio or television – but without getting any of the interaction and engagement benefits Social Media can bring them.

And because Social Media marketing is done every day for the LONG TERM, each client you get will be paying you thousands of dollars per month for at least the next year or two – if not longer!

This is the case because if your clients don’t pay you to do the work for them, they’ll have to hire their own team to do it for them – but it’ll cost them 3 or 4 times more what you’re charging them!

So the key to it all is in the FEES that you charge your clients.

The strategy is to simply make your fees to engage your entire Social Media team CHEAPER than the salary of JUST ONE person they have to hire to do the work for them in-house.

When this is possible, why on earth would they want to hire their own team to do the work for them, when you’re a whole lot cheaper, better and faster as well?

But then how can I offer you my team of expert workers at even lower fees than what you’re charging your clients for you to make your profit – and still make some profit myself to stay in business for you?

I’ll let you in on a BIG secret.

I do it through a combination of POWERFUL (but little-known) business concepts, EXTREME leverage in MULTIPLE ways and extreme EFFICIENCY that took me some YEARS to master and implement through lots of blood, sweat and tears.

This unique combination can only exist where I’m currently residing (Malaysia) – and nowhere else.

And yet ANYBODY IN THE WORLD can set up their own Social Media Agency in his own country and still have access to all the benefits my License can offer him.

When I started this Licensing program, I had no doubt that it’ll be a great asset to everyone involved, if they choose to work it.

And I’ve been proven right many times over to my great delight (and my Licensees’ too).

My top Licensee has over 10 clients in just a few months – and I estimate over 20 by now, judging solely from his series of excited announcements in our Facebook Secret Group for my Licensees.

Now just imagine EACH client paying him 3 – 4 thousand per month, every month – and you’ll soon see VERY HIGH 5-figure incomes that continue to come in every single month!

You can now see just how lucrative this business really can be, as you provide a much-needed service to a HUGE number of businesses everywhere. Businesses simply need to get the word out about their products or services and Social Media is definitely one of those vehicles for them to do it.

You’re also not limited by where you live, which is another bonus. After all, the Internet has no boundaries – and my Licensees have clients from the US as well!

Many of my other Licensees have also announced their successes which appear to have increased during the past couple of months! This simply means that the best is yet to come.

To add icing to the cake, some clients want to do their Social Media activities in more than one language as well – which at least DOUBLES the Licensees’ earnings to 6 thousand per month or more – PER CLIENT!

And if that’s not enough, some clients also want SEO services (getting their webpages a top 10 ranking in Google for the keywords they’re targeting) – which also attract fees in the thousands – PER MONTH!

All my Licensees will also be able to sell my proven, rock-solid SEO system to their clients to further increase their incomes!

Best of all, you don’t even need an office to do this business – thus reducing your overheads and risks down to almost zero!

Sounds good?

It is.

So here’s what you need to do to enrich yourself many times over – with the lowest possible risk, in the quickest possible time, doing the least amount of work possible (the work is still there, just that you’re not doing over 90% of the work on your own).

Simply attend my upcoming FREE talk on this Social Media Agency License opportunity where you’ll discover exactly what you’ll be getting.

Here are the details:

=====================================================

Talk: Social Media Magic
- How To Start A Social Media Agency Business From Scratch Within Days And Earn Tens Of Thousands Of Dollars Each And Every Month – Doing The Least Amount Of Work Possible!
Date: Saturday 11th February 2012
Time: 2.00pm – 5.30pm
Venue: Armada Hotel, Petaling Jaya, Malaysia
Fee: FREE

To register, simply send an SMS with the following information to 016-985 7726

SMM – Your Name – Email Address – Date Of Talk – No. of Seats

Seats are limited and will be allocated on a first-come-first-serve basis.

====================================================

The Year of the Water Dragon will be a GREAT year for my Licensees.

And I really hope you’ll be one of them.

Sen Ze

It’s called “Unlocking The Social Media Code“.

The sub-title is “How To Finally Get Paid Thousands Of Dollars A Month To Use Facebook All Day Long!“.

I’ll show you 11 simple steps to take that will make Facebook users NOTICE you.

When you’re noticed, 4 (FOUR) ways suddenly appear for you to make money online. You will also get a bonus PROVEN 5th method that you have to see to believe!

So you can finally earn thousands of dollars a month using Facebook all day long!

(Actually you don’t have to use Facebook all day long to do this, but if you’re already spending a considerable amount of time on it without earning any money in return, it’s time to change what you do for better results.)

As is always the case with all my talks/seminars/workshops/bootcamps/training programs, you’ve NEVER seen all or most of what I’ll soon be showing you, before.

Full details here (opens in a new window). Workshop fee is RM98 per person, or RM196 per couple, for 4 solid hours of knowledge.

It’s for everyone who uses Facebook. You could be a property investor, or your own boss, or working for someone else, or an expert in your subject, or a non-expert in anything – it doesn’t matter. As long as you use Facebook (many people do), you can make money with it!

Save A Whopping 86% On The Workshop Fee!

Yep, you need only pay RM30 instead of RM196 for 2 people!

Simply click on the special link below. This deal valid until January 14th (this Saturday) – so get your tickets now before you forget. You will soon experience a workshop you’ll never forget with powerful Facebook marketing concepts nobody has revealed until now!

—–> Click here to get a whopping 84% discount (save RM166!)

If you prefer to bank into my account, simply let me know using the form below and I’ll provide you with further instructions:

Sen Ze

You’ll see how they work together seamlessly, using some specific concepts and tools that will magnify each other’s impact significantly.

You’ll learn about the people you need to manage your Social Media accounts properly with the right updates and activities, to promote your products and services to your Prospects regularly.

You’ll find a bonus chapter on how to get a TOP RANKING for your webpages in Google for the keywords that you want, in 4 simple steps.

And then you’ll discover how you can easily get your webpages to rank in the Top 10 in Google for the keywords that you want, with ZERO effort.

You’ll be holding YEARS of experience and hard work in your hands, which will be yours within a few hours, which is the time you’ll take to finish reading this book.

You’ll also appreciate the hard work, sweat and tears that went into creating some one-of-a-kind, state-of-the-art Prospect-generation systems to make making money online or offline the easiest it can be, for you.

There’s nothing else like it – so go to the nearest bookstore and get it now.

Sen Ze

(Or “blowing your own trumpet”?)

It simply means that if you say you’re great (in whatever way important to you), the person you’re talking to isn’t likely to believe it to the extent that you yourself do.

However, if SOMETHING or SOMEONE ELSE says you’re great (this is called an “endorsement”), then your Prospects’ perception of your ability increases significantly, and your chances of achieving your objectives will skyrocket to heights you would never dream of.

The endorsement by a 3rd party can be expressed, or implied. When it’s expressed, you’re being praised directly.

As an example, assuming John Smith is a great electric guitar player, then an expressed endorsement looks like the following:

“John Smith is one of the best electric guitar players the world has never known.”

The power of this endorsement for John depends on WHO is making that endorsement of John’s talents.

If the Endorser (the person making the endorsement) is another electric guitar player, his endorsement will be more powerful than if it’s from someone who has never played a guitar properly in his life (like me).

However, that guitar player’s endorsement is less powerful than if Slash himself is endorsing John.

(Slash is considered the greatest living electric guitar player in 2009 by TIME magazine).

This is simple enough to understand. Slash’s status enables all of us to quickly make a decision as to John Smith’s quality.

He saves us time and effort in not having to do our due diligence on John – and we TRUST Slash to make that decision for us, simply because he’s a renowned electric guitar player in his own right.

Surely he’ll know if John is good or not. He wouldn’t risk his reputation by recklessly endorsing another person without knowing for a fact that John is a maestro with the electric guitar, for sure.

So for an endorsement to work for the Endorsee, the Endorser must be in a position of TRUST in relation to the Prospects.

Trust exists in many places outside of celebrities’ circle. We trust some of our friends, some of our family members and some of our colleagues.

If one of our trusted colleagues highly recommends that we watch the latest summer blockbuster movie – we’ll take his word for it and watch it. We do this because he has saved us lots of time and money in not having to check the movies out on our own first.

If another one of our trusted friends highly recommends a Real Estate Agent to handle our property purchases, we’re likely going to engage him, unless we know of someone else that we trust who is a Real Estate Agent himself.

Trust is a simple concept but an extremely powerful one.

Trust will result in your contacts referring people to you – people you would never bother to contact you otherwise.

Now that you know the importance of TRUST in achieving our objectives (and if you’re in business, you’ll use trust to make more money for yourself), here’s how you would set yourself up:

1. Network with the right people

These people are trusted by their friends and connections WHO ARE YOUR PROSPECTS . You must BEFRIEND the right people in some capacity for them to refer Prospects to you or your business.

2. Enable them to EASILY refer their Prospects to you

Make it effortless for your friends and connections to do this, and you’ll get more Prospects for your business than you can handle. This isn’t difficult to do at all, you just need to know a system for doing it.

3. Do a little secret something on your own

This will oil the wheels of your Endorsement Setup you’ve created above. If you do this properly, you’ll get Prospects for your business ALL THE TIME.

The 3 simple steps above have resulted in lots of FREE Prospects for my business. It all happens on AUTO-PILOT – you just go about your usual business and your phone will ring or you’ll get an email from Prospects who want your services over your many competitors.

Trust is one of the most powerful secrets of succeeding in business – yet so many don’t know how to set things up properly to get a never-ending source of leads and Prospects.

YOUR NEXT STEP
=============

If you want to really increase your business’s profits, you need to master the concept of TRUST, and the concept of Endorsement.

And I can do no better than to HIGHLY RECOMMEND that you attend the following FREE TALK by “Referral Magnet” Gerald Kong:

==============================================
FREE Talk: “HOW TO BUILD YOUR SOCIAL NETWORTH”

Speaker: Gerald Kong

Date: Saturday 27th June 2011

Time: 2.15pm – 5.30pm

Venue:  Room 2, Level 1, Corus Hotel, Jalan Ampang, Kuala Lumpur, Malaysia
(Opposite KLCC Twin Towers)

Seats are very limited and are reserved on a first-come-first-serve basis.

To book your seat, RSVP at the Facebook Event Page immediately:

http://www.facebook.com/event.php?eid=237797306235473

=================================================

It’ll be one of the BEST talks you’ll attend this year.

Trust me on this.

Did I mention it’s free?

Sen Ze

You see, I’ve achieved another level of automation that completely frees me from all the work required to earn the income I desire.

This is how it goes:

1. I get a referral (automatically) from one of my contacts – for free
He provides me with a Hot Prospect’s name for my Social Media marketing business, through email. This isn’t a wish, it’s actually happening.

2. I forwarded the Hot Prospect’s contact details to my Closer, via email
From this point onward I do NOTHING to close the sale.

3. My Closer makes an appointment to see the Hot Prospect
He’s representing my company (he is).

4. Closer presents to the Hot Prospect on the reasons why my service is essential and desirable to the Hot Prospect
All selling is done by the Closer.

5. Closer answers all questions posed by Hot Prospect to his satisfaction
This is easy, as Closer is also a Social Media Professional.

6. Hot Prospect indicates interest, and asks for a formal proposal and quotation
Closer prepares proposal and quotation.

7. Closer emails over proposal and quotation, and asks for a follow-up meeting
A follow-up meeting is set.

8. Closer closes the Hot Prospect during the follow-up meeting to explain and clarify the proposal and quotation
This is to ensure the Hot Prospect knows exactly what’s he’s getting.

9. Hot Prospect confirms the quotation and prepares a check of thousands of dollars for the setting up of their Social Media accounts
There will be accounts on Facebook, Twitter, YouTube and more.

10. Client deposits check into my bank account
Client indicates this has been done, via an email to me.

11. I log into my bank account online to confirm
With Internet banking, this is easy to do.

12. I assign my Social Media Manager, who was also the Closer earlier, this Client’s job
This is optional – but I want a hands-free business, so this is an easy decision to make.

13. The Social Media Manager clicks a few buttons on a site to set things into motion
This is my 1-of-a-kind online software that sets out all the things my Workers have to do. It makes things very organized and efficient.

14. My Social Media Marketing Workers get to work – automatically!
The Workers have been trained earlier and know exactly what to do, following the list of things to be done as displayed by the online software.

15. Social Media Manager spends a few minutes each week to check that things are going smoothly
He does this by logging into the online software. Progress is recorded by the Workers.

16. Once set up is completed, Social Media Manager sends an email to Client, who will then prepare and deposit checks for the next 6 months or longer at $3,000/month for Social Media activity work to commence
Once again, I need do nothing.

17. Value of contract – thousands of dollars per month
The Customer Lifetime Value of this Client is expected to be at least $36,000!

The above isn’t a pipe dream. I’ve made it happen recently.

Note that the only thing I did was No.2, 11 and 12 above. Total time taken – about 3 minutes!

Just 3 minutes of my time to earn $36,000 or more!

I’m trying to bring this time down to just 90 seconds in total – but hey, 3 minutes isn’t too bad.

This can happen to YOU too. In fact, I designed it that way.

You get access to the Closer, my Workers, and my System to keep track of your multiple Clients.

You do the Social Media Management work on your own – which really takes only a few minutes per week per Client, because of the way things are set up for you and your Client which minimize the work you need to do.

If you like, you can also get the Closer to do the Social Media Marketing management work for you too, like I do. You’ll still have plenty of money left over as pure profit!

I’ll also show you how to get others to refer Hot Prospects to you, absolutely FREE, with no strings attached.

Come and see how now – in the LAST talk for this campaign:

=========================================

Talk: Social Media Magic

Date: Saturday, May 21st 2011 (Last Talk)

Time: 2.15pm – 5.30pm

Venue: Room Arcadia 1, Armada Hotel (Opposite PJ Hilton), Petaling Jaya, Malaysia

Fee: FREE

Booking Of Seats: Send the following SMS to 016-985 7726:

SMMagic – Your Name – Email Address – Date Of Talk – No. of Seats

NOTE: There are limited seats available, so book your seats quickly.

=================================

Sen Ze

“Leverage” means doing more with less work.

“Extreme Leverage” means doing EVEN MORE, with EVEN LESS work.

I’ve already achieved Extreme Leverage in my business – and I’m telling you, it’s a GREAT place to be.

Especially when you’re running a business, or are planning to run a business of your own.

Because a business itself gives you leverage that you won’t have working for someone else. You can earn a lot more money, for example (if you do it right). And you can have more freedom (again, if you do it right).

To achieve Extreme Leverage, you simply add a few powerful concepts of leverage together, so that they enhance each other’s impact even more.

Let me show you what I mean, by using my current business as an example.

I provide Social Media Marketing services to clients who want to market their products and services on Social Media like Faceboook, Twitter, YouTube and Blogs. My clients want to do this using Social Media because it’s a lot cheaper than marketing using newspapers, tv, radio and billboards.

For me to have a thriving business, here are the powerful Leverage concepts that I follow – all in one go:

1. I Take On Multiple Clients

This will multiply my earnings manifold. If one Client pays me $3,500/month, then 10 Clients pay me $35,000/month, 20 Clients pay me $70,000/month, and 100 Clients pay me $350,000/month.

It’s simple math and boy, is it a good one.

2. I Leverage On Other People’s Efforts

I don’t do work on my own, unless I really have to. And I’m finding more and more things that I don’t have to do on my own, things I’ve been doing all along thinking that nobody else can do them. Well, most of the things I’ve been doing can be done by other people – and in most cases, better than I can.

So I’ll get other people to do the work for me under the following circumstances:

1) I don’t know how to do the work
This is an easy decision to make. As an example, I can’t draw to save my life, so I won’t, if drawing is necessary part of my business (it isn’t).

2) I know how to do it, but I’m not good at it
Again, this is an easy decision to make.  I want to provide the best service I can, so anything less won’t do, because you have to be fair to your Client.

3) I know how to do it, but I don’t want to do it
This is self-explanatory.

4) I know how to do it, I want to do it, but I have something else that I need to do that I equally want to do
A simple way to decide is to see which type of work actually earns you the most money. You’re doing a business, after all. So do the work that brings you the most money, and let someone else do the rest, even if you’re good in them.

3. I Leverage On The World Population

I find workers from all over the world, not just where I am. Because I have a choice, I can get the BEST workers, at the BEST price.

You see, there are 7 billion people on this planet. I only need a fraction of a fraction of that number to work with me. It’s easy to find them, because the supply is huge. Especially now, where many countries are in a recession, with a high number being unemployed.

4. I Leverage On The Internet

The Internet enables me and my workers to work from anywhere – so I save on not having to rent office premises for my business. Communication between my clients, workers and suppliers and I can also be done via the Internet using email, Facebook, Twitter, Skype, etc.

They’re all FREE to use, and all I need is just an Internet connection and a gadget to connect to the Internet (which isn’t necessarily a PC nowadays – as I can do this on my smartphone.)

5. I Leverage On The Currency Exchange

I hire workers from countries where a smaller amount of my currency translates into a an amount in their currency that they’re very comfortable with. They work from home, without ever having to spend money commuting to and from work.

It’s a win for me, and a win for them – and ultimately, a win for my Client who does not have to pay through his nose to get my services.

6. I Leverage On Platforms

Social Media platforms have hundreds of millions of people as users. Facebook alone is nearing 700 million users this month or the next.

Since so many people are on those platforms, my prospects are there – and I go where they are at. By doing so, I’m saving a lot of time, effort and money in not having to look for my prospects in other places.

7. I Leverage On Machines

Machines like computers with the right software provide lots of leverage. They can do receptive mundane tasks that humans can’t do very well, or don’t want to do. Computers can work 24 hours a day, 7 days a week. They’re also very quick and efficient and follow your every instruction.

8. I Leverage On Work Processes

Once I’ve set up a clear work process for my business, everybody knows what to do and follows it to the letter. Training must be provided if necessary, where the process may be a bit more complicated, but once everybody’s on the same page, the business becomes very efficient and there is minimal wastage.

9. I Leverage On Languages

My Clients can come from all over the world – and because of that, I’ll need to offer my services in multiple languages since English isn’t the only language they speak.

And I can offer multiple languages because my workers themselves come from all over the world.

When I can offer multiple languages, I can triple, quadruple or quintuple the number of Clients I can have – and my earnings will also multiply manifold!

10. I Leverage On Collective Wisdom

Think your doctor has all the answers? As you’re waiting for your medication after your doctor has seen you, he could be picking up the phone to call his fellow professionals on that unusual orange fungal infection you have on your elbow that stumped him totally (but you didn’t know it). In just a few minutes, and provided he called the right person, he’s got his answer – and you’re none the wiser.

My Social Media Marketing Business Licensees all do the business knowing they have the experience of other Social Media Professionals who could help them out. As Social Media Professionals, it’s important you have peers doing the same business – else you’re all on your own and you’ll be miserable.

—————————————————————–

You must think of Extreme Leverage all the time, in whatever you do. Because the alternative ISN’T NECESSARY.

But you can do one better.

And that is to achieve the Ultimate Extreme Leverage.

THE ULTIMATE EXTREME LEVERAGE

The Ultimate Extreme Leverage you can achieve for yourself is to take a RIDE on someone else who has already created Extreme Leverage in his business.

You don’t have to go through the process of figuring out how to do what he’s done.

You’ll be saving a lot of pain, time and money.

You’ll have the highest chance of becoming successful, in the shortest possible time.

Yep, I’ve gone through the pain, sweat and tears in my journey to Extreme Leverage  in the form of my own Social Media Marketing business.

And I’m willing to let you take a ride on my Social Media Marketing Business as well, because it’s another form of leverage for me that will make the Extreme Leverage I’ve already achieved, even more extreme.

You win, I win – and ultimately our Clients win.

You will have a Social Media Marketing business of your own ALMOST IMMEDIATELY, no matter what your level of knowledge (you’ll be trained properly), providing a HOT service that many millions of businesses want to have, as they either:

1) Don’t know how to market using Social Media; or

2) Know how to do it, but not very well; or

3) Know how to do it very well, but don’t have the time or resources to do it on their own.

In all 3 cases above, they need YOU. And they need my Social Media Marketing System, workers, work processes and more.

This is GREAT news for you.

Come check out  this hot Social Media Marketing Business done the way I’m doing it, in my FREE talk this Saturday. Nobody else does it the same way as me – which is a GREAT thing for you too.

Here are the details:

=========================================

Talk: Social Media Magic

Date: Saturday, May 21st 2011

Time: 2.15pm – 5.30pm

Venue: Room Arcadia 1, Armada Hotel (Opposite PJ Hilton), Petaling Jaya, Malaysia

Fee: FREE

Booking Of Seats: Send the following SMS to 016-985 7726:

SMMagic – Your Name – Email Address – Date Of Talk – No. of Seats

NOTE: There are limited seats available, so book your seats quickly.

=================================

NOTE:

It’s unlikely you’ll ever see another opportunity like this one for a long time to come because it actually took me YEARS to put together in its current form.

I’m extremely proud of it. And it shows.

But more importantly, so will you.

See you this Saturday.

Sen Ze

I got my law degree, passed the English Bar exams in the UK way back in 1990 and got called to the English Bar which earned me the title of “barrister-at-law”.

And so I returned to Malaysia (which is where I live) to do a 9-month training session (called a “pupillage”) under an experienced lawyer (the “Master”) who would guide me on the issues of practicing as a lawyer and in handling real clients, by dealing with real cases.

Once all the formalities and procedures had been complied with, it was time to be called to the Malaysian Bar – a requirement before I could practice as a lawyer here.

I completed my pupillage at the end of 1991, and got called to the Malaysian Bar in early 1992.

Success! The 5 long years of hard work and money (Dad’s money, that is) I spent pursuing this qualification was over.

It was time to rake in the money BIG time, as a hot-shot lawyer.

Or so I thought.

Now back then (and even now), most lawyers’ idea of getting rich was to work for a few years in a law firm on their way to becoming a partner in that firm. If we were good enough, the partnership offer would surely come.

The only question was WHEN.

So the big money wasn’t in working as a Legal Assistant (LA) for a law firm.

The big money was in being a partner in an ALREADY-SUCCESSFUL law firm, where LAs would work with us.

After all, all the risks had already been taken by the current partners of the firm – so all we would be doing was to ride on the firm’s success, with the value we could provide the firm with our knowledge and skills.

However I couldn’t become a partner if I hadn’t practiced for a number of years TO GET the required knowledge and skills. This was an acceptable fact, and so I diligently went about discharging my duties as an LA.

I ended up working 16-hour days, almost 7 days a week in the firm I worked for.

I handled over 500 cases a year, and saw multiple clients in a single day.

I was fortunate that I had the assistance of a most hard-working legal secretary, plus some automation in the office I had put into place where legal documentation could be produced quickly, sometimes in just 10 minutes.

But it didn’t matter.

I was totally stressed out.

I was unhealthy.

I wasn’t happy.

I still couldn’t repay my Dad.

And partnership seemed so far away.

You see, the “problem” with this “partnership model” to making a lot of money is that it’s a very looooong journey.

It requires at least 5-6 years of practice before partnership is even a possibility.

But we do it because there’s simply no other alternative other than starting our own firm.

Starting our own firm would involve taking our own risks, as we would be starting from scratch – so the better alternative was to ride on the success of the firm we were already working for and HOPE to become a partner eventually.

But I had a 3rd alternative.

And that was to quit the legal profession altogether.

Which I did.

Much to Dad’s horror.

And Mom’s horror.

And everybody’s horror, except my own.

I’ve had enough – and I wanted to try something else.

And that something else was the Internet.

Way back in 1995 my university mate in the UK started a company selling business information over the Internet, right in Kuala Lumpur, Malaysia.

He was one of the first to take advantage of the Internet then, with a business model that appeared good at that time. It was eventually discovered to be flawed, but that would be some 2 years later.

My Internet and Internet Marketing education started then – and the potential for making a ton of money using the Internet completely blew my mind.

I move on after about 2 years, and then started my own businesses. I knew the Internet would be part of what I wanted to do – and so I tested and played around with many different Internet Business Models.

I’ve had successes with many of them, some of which I’m still using today.

But none of them even come close to the business I’m doing currently.

Why?

It has to do with some of the lessons I’ve picked up along my journey to making money via the Internet, or with the Internet as the basis for my business.

Here’s what you need to know.

To make money – A LOT OF IT – requires you to have a good grasp of just a few simple concepts:

1. Figure out what your customers want to have that nobody or very few people are providing to them
This can be easy or difficult to do. So take the easy path. Providing Social Media marketing services is it!

2. Become the FIRST to give your customers what they want to have
When you’re the first, or one of the first, you’ll make the most money. This is only logical, because you have no competition. There are very few people doing this, not just here in Malaysia, but around the world as well – so you’re really one of the first people in the world providing this service to the entire world!

3. Become the FIRST to do something, AT THE RIGHT TIME
This is called “Timing”. If you’re way ahead of your time, you’re a genius, but you won’t make the money. If you’re too late, others who have come before you have already made most of the money. You need to TIME your entry properly so that you’re neither too early, nor too late. And NOW is the perfect time!

4. If you’re not the first, RIDE on the first by PARTNERING with them
All the risks have been taken away from you – you simply ride on MY SUCCESS in doing this business for my Clients. You just need to do your part. And you don’t have to wait years to get your chance, because it’s available to you NOW.

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The above concepts are so simple, but so powerful. And I’ve put them together in a nice package for you to take advantage of them, very quickly and with the least amount of effort possible.

There’s nothing else like it. Not here, not anywhere in the world.

Check it out during my talk on it below. Take up this opportunity to give yourself the BEST chance for you to succeed like you’ve never succeeded before.

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Talk: Social Media Magic

Date: Saturday, May 21st 2011

Time: 2.15pm – 5.30pm

Venue: Room Arcadia 1, Armada Hotel (Opposite PJ Hilton), Petaling Jaya, Malaysia

Fee: FREE

Booking Of Seats: Send the following SMS to 016-985 7726:

SMMagic – Your Name – Email Address – Date Of Talk – No. of Seats

NOTE: There are limited seats available, so book your seats quickly.

=================================

Trust is the foundation of all business transactions. You would never willingly hand your money over to someone you don’t trust. If you’re now asking someone to hand money over to you, you’ve got to build up this trust in them for you first.

Trust can be build in many ways. Your Prospects will be judging you right at the beginning by looking for clues all over for them to either confirm that you can be trusted, or not.

If you’re an expert in your field, YOU are the product. I’m an expert in what I do, so I’m their focus should I decide to offer consultancy and coaching services.

My credibility also extends to the products and services I provide where I’m neither the creator of that product or the service provider.

As such, I can TRANSFER this trust in me to another product, service or person that I’ve set my mind on. Likewise, trust can also be transferred TO ME from another source who is trusted by others.

Since trust is the foundation of all business transactions, building up trust in my Prospects’ minds, especially those who have yet to know who I am, is of paramount importance.

And one of the best ways to easily build up trust in my case is to WRITE BOOKS on my area of expertise.

I’ve written many books, starting from 2002. Three of them are in printed format (you can buy them in bookstores), and 7 or 8 more are in electronic format (where you download them from my websites).

There are pros and cons to both formats. In either case, they can make you a ton of money if you do it right.

I’m going to talk a bit about the printed format, so that you know what’s involved should you decide to write your own.

Printed books will not make you a lot of money DIRECTLY from their sales – unless you’re JK Rowling. You know, she wrote the “Harry Potter” series of books that made a gazillion bucks on their own, not to mention the movies based on them.

To start, you’ll need to write about something that your Prospects would want to read about. They can be:

1. Stories that entertain, motivate or touch your Prospects.
2. Educational content that teaches your Prospects to do something.

Most books fall into either broad category – so choose one to focus on.

Books that fall within the first category of “Stories” include the “Chicken Soup For The Soul” series of books. Real-life stories from real people motivate, inspire and touch readers on an emotional level that enable them to “connect” with the content in many ways.

Books that fall within the second category include “Sen Ze’s Mini-Encyclopedia Of Low-Cost, High-Profit Internet Business Models” which showcases the multiple ways money is made online.

Writing books can be as easy or as hard as you make it. There are many techniques you can use – and depending on how I feel, I’ll use the right one at different times.

The quickest book took me only 7 days to write. The longest book took me 4 or 5 years.

Yet another book was written even before I knew it!

However, there is NO link between profits and how much time you spent writing a book.

So try to write a book as quickly as you can, but take care to ensure that your readers (Prospects) would find it very useful.

My latest book is on Social Media. Specifically, how to market your products or services using Social Media like Facebook, Twitter, YouTube and Blogs – for FREE.

This book took me some months to write, mainly due to the various commitments I had during these past few months. But it’s finally down to just proof-reading, and it should be published by the end of May or early June.

Note that the most important part of a book is its Front Cover. Its main purpose is to attract the attention of targeted readers.

Remember, I’ll be sharing shelf space with 30-100 other books, so my book must be NOTICED.

This can be done using good design, colors and a catchy book Title, which then leads to the Sub-Title that provides further information on what the book contains that can help the reader:

If the book isn’t noticed, it won’t be bought. The book cover is the MOST important part of any book for this purpose, so you’ll need to spend a lot of time on this to get it right. Get the best book cover designer you can afford, because it’s money well spent.

Once the book is picked up, the reader will do one of a few things, usually in the following order:

1. Read the Sub-Title
2. Turn the book over to read the Back Cover
3. Flip the pages to skim through the contents of the book

The Sub-Title ELABORATES a little more on the Title (which is the “Attention Grabber”), so that the reader understands better on what the book contains, quickly.

The Back Cover is the 3rd most important part of your book, after the Sub-Title. It provides a synopsis of what is covered by the book. The reader can spend up to a minute or two reading this Back Cover.

If the reader’s interest is heightened further after reading the Back Cover, he’ll then flip through the book itself, to check out its contents. In doing this, he’ll be seeing the layout of the book and he’ll be noticing how big the fonts are, how nicely laid out it may be, how beautiful the images within are and so on.

If he still likes what he sees, he’ll pick a section of the book to actually read it. He may spend up to 15 minutes doing this, before deciding whether he’s got enough value from what he’s read to want to buy the entire book to read at home.

That’s it in a nutshell.

Your objective is of course to sell as many books as you can – but that really isn’t the end game for you.

Building TRUST, or CREDIBILITY, is.

Because can you doubt my credibility on this topic, if you saw the following book by me? It’s about 200 pages long, and contains some of the most treasured secrets used by Social Media marketers to market their products to total strangers all over the world – without spending a single cent:

Now with a book, you can consume information in printed format at your own pace and time, at a price. But you can’t ask questions which you’re bound to have.

So better yet, you can let me TELL you all about this topic, LIVE, in person. For FREE.

I’m having a FREE TALK on this topic this Saturday 7th May 2011, where I’ll reveal some simple yet very powerful secrets on making use of Social Media to easily promote your products and services to your friends and THEIR friends – for FREE – and with LITTLE EFFORT on your part.

I’ll also show you an awesome Social Media Marketing business you can start using this knowledge, immediately. It’s unlike anything you’ve ever seen before. Trust me on this – it’ll be an great educational experience for you. Details below.

Sen Ze

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Talk: Social Media Magic

Date: Saturday, May 21st 2011

Time: 2.15pm – 5.30pm

Venue: Room Arcadia 1, Armada Hotel (Opposite PJ Hilton), Petaling Jaya, Malaysia

Fee: FREE

Booking Of Seats: Send the following SMS to 016-985 7726:

SMMagic – Your Name – Email Address – Date Of Talk – No. of Seats

NOTE: There are limited seats available, so book your seats quickly.

=============================

Some people call it “Customer Loyalty“. Others call it “Locking In Your Profits“.

There are many ways to do this. Some ways give you this effect naturally, others are “forced”.

Let’s take a look at how some Lock Ins are achieved, which can be dependent on the nature of your business. You must of course have a product or service that your Customers can buy again and again, or other related products and services that add value to your already-acquired Customer, or else “Lock Ins” tactics aren’t an important consideration for your business to implement:

1. Location

A launderette nearer to your home would get more of your business than another one further away, everything else being equal. It’ll get your business for as long as you don’t wish to do your own laundry, and as long as you’re near it – which can be for YEARS on end. If you’re a coffee lover, the Starbucks outlet nearest your home would get your patronage for a long time to come.

2. Pricing

You can achieve the Lock In effect if your prices are lower than everybody else. This however is only true for products and services that are not significantly lower in quality than those that are more expensive – or even if they are, the lower quality is acceptable to your customers. A good example is bank in slips used by banks’ customers that accompany their checks that they’re depositing. Those slips don’t have to be of the highest quality because it’s used only once and nobody really cares too much otherwise.

3. Expertise

You can also Lock In your customer if you’re perceived to have expertise nobody else has. As an example, you’re the top Feng Shui expert in the world. Your clients will not settle for another Feng Shui expert, even though you’re more expensive than all of them put together. Of course, you’re targeting premium Clients here who can afford your services.

4. Technical

Where things are technical in nature, it’s easy to achieve Lock In. Your Customers have no understanding of exactly what you do for them, and so can’t really compare you with your competitors well enough. This can be found in programming services, or business systems involving technology components.

5. Training

Microsoft offers Word, the word-processing program that require you to get trained on before you can use it. This will take some hours to do – but once you’ve done that, you’re unlikely to want to learn to use another word processing program. When there is a new Word version being released, it’s likely you’ll upgrade to the latest version of Word, instead of buying a different word processor.

6. Bliss

If you can provide a top user experience with your product, your customers will look forward to buying your other products if you can maintain the same standard for them all. Apple focuses mainly on the user experience with its products like the iPhone where its touch screen interface was so well done and executed and so logical that everybody who has used one raves about it. This created the “halo” effect that opens up Apple’s other products to the same Customer to consider buying later on.

7. Relationship

You may only buy from your own family member instead of his competitor, because you really want to help him out. The closer you are, the stronger your relationship and the more money he’ll make from you – and you don’t mind this at all. “Relationship” also extends to close friends and connections.

8. Likeability

Given a choice, we’ll usually buy from people we like. “Likeability” is a huge Lock In factor. It can be independent of “Relationship” as you may be meeting a seller for the very first time and you’re somehow immediately comfortable with him.

9. Contractual

You can MAKE your customers loyal to you by getting them to agree to be loyal to you or else they’ll either lose some reward, or earn a penalty. Mobile phone operators do this all the time, by getting you to sign a contract for call and data plans for a couple of years or more, in return for a subsidy on that smartphone you’ve set your eyes on, so that you’ll be paying a lower price for it. If you breach the contract, you’ll have to pay the regular price for the phone plus some other fees (“penalty”). We usually accede to this arrangement because EVERY mobile phone operator does this and you can’t get that smartphone otherwise.

10. Ecosystem

If the product you’re selling is part of an ecosystem, and yet can still stand on its own, you’re setting your Customers up for future purchases of the other products within that ecosystem. Apple’s iPod, iPhone, iPad, iTunes store, Mac computers, Mac App Store, Apple TV and other Apple products were designed to be an ecosystem which will give you an experience far in excess of each individual product on its own. Buying one of them can set you on the road to buying them all, provided each individual product also delights the Customer (see “Bliss” above).

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This isn’t an exhaustive list, of course. But hopefully I’ve set you on the road to thinking about them, as they can earn you THOUSANDS OF DOLLARS per Customer if you’re doing them properly.

This is how fortunes are made, online or off. Master the “Locking In The Profits” concept properly – and then use all the power at your disposal to get the FIRST PRODUCT sold using one of the methods shown.

MY METHOD?

I’m using the ECOSYSTEM method to help achieve my objective of locking in my profits.

The Ecosystem method has the disadvantage of heavy investment of time, resources and money. But this very disadvantage is also an advantage as it creates a formidable BARRIER TO ENTRY to my would-be competitors – which then makes me even more money.

My lead-in product/service that will lock in future profits for me, is providing Social Media Marketing services to my Clients.

This alone will earn me THOUSANDS OF DOLLARS PER MONTH PER CLIENT.

But to the Client, it’s a FRACTION of what they would pay to market their products using Traditional Media like TV, Radio and Newspapers, so the value is immediately apparent.

My Social Media Marketing Ecosystem will have OTHER products or services that fit the Client’s objectives as well.

Once the Client is delighted with our current service, getting them to buy those other products and services is even easier…

When this happens, my income PER CLIENT would be in the  TENS OF THOUSANDS OF DOLLARS.

EACH AND EVERY MONTH!

And you can be doing it right in the comfort of your home – as you laze around in your Pajamas!

This is one of the greatest business opportunities to have come along in a long while.

It’s my best effort so far at creating a Recurring Income Stream and then Locking In The Profits for the foreseeable future.

I’m giving a Talk on this awesome Ecosystem that took me YEARS to develop, this Sunday May 1st 2011.

Come and check it out.

Brace yourself for what you’ll discover – because there’s NOTHING like it anywhere else on earth.

More details below.

See you then.

Sen Ze

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Talk: Social Media Magic
Date: Saturday, May 21st 2011
Time: 2.15pm – 5.30pm
Venue: Room Arcadia 1, Armada Hotel (Opposite PJ Hilton), Petaling Jaya, Malaysia
Fee: FREE
Booking Of Seats: Send the following SMS to 016-985 7726:

SMMagic – Your Name – Email Address – Date Of Talk – No. of Seats

NOTE: There are limited seats available, so book your seats quickly.

=============================

You can make your fortune by selling products or services. Either way has its pros and cons, and it’s good that you know what they are before you start your journey.

1.Service
If you’re providing a service, like if you train someone else’s dog to do certain tricks, you’re really selling your TIME.

So this is your first disadvantage, which is the fact that your time is LIMITED to only 24 hours a day.

Because this is the case, you can only provide your service to a limited number of Clients. You can’t scale up to provide your service to more Clients to make more money as it’s physically impossible to do so.

There are at least 2 solutions to this:

1)  Sell your service at a higher price
This will reduce the number of Clients you can get, or even lose you all of them completely. However, if you can make it work, you’ve just increased your income and at the same time reduced the amount of time you need to put in to earn it.

For example, if you’re charging $100/hour to train other people’s dogs, and you typically train 10 dogs a week for an hour each, you’re earning $1,000 per week. So if you increased your charges to $300/hour and you only get to train 5 dogs a week for an hour each (50% reduction in no. of Clients) – you’re earning $1,500/week.

This is $500 more than before – and you’re working only half the time.

This then brings us to the next point:

How then do we increase our price for our service and still retain enough Customers to make more money with?

The simple answer is to become a “brand” in your own right. Try to become a celebrity dog trainer – and then watch your income skyrocket through the roof as you do less and less work.

This branding concept is the subject of another post. Our topic is “Automated Service” – and this is what we’ll try to do, instead of doing everything on our own.

2) Pay Others For Their Time, And Pocket The Difference
You could get someone else who’s an expert in training dogs, to train your Clients’ dogs for you instead. This someone could be your employee who you’ve trained up to do what you do, and so could take your place instead.

The downside to this approach is that your income will be less as you’ll have to pay your employee for his time – but you will also be able to take on more Clients that you can assign to your employees.

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2. Sell Products
The great thing about selling products is that you escape the “TIME” limitation.

Products are created in quantities to be sold to as many Customers as possible. This selling can be done by anyone, not just you, without any need to “train” the seller to sell it other than to provide some technical information about it where necessary.

However selling products require you to invest money in inventory. If you’re selling a gadget that mops the floor automatically, you’ll need to keep it in stock as otherwise there will be massive delays in getting the product to your Customers which will result in orders being cancelled.

Inventory costs can set you back tens of thousands of dollars. Compare this to providing a service where you will only provide it when required. There’s nothing for you to invest in “stock”.

There’s at least 2 solutions to this:

1. Be a Reseller of other people’s products
This way you can invest in a minimum of products based on your estimate of how many orders you’re likely to get for them, and then replenishing them as required. Your risk is minimized significantly.

2. Sell digital products
These type of products include PDF files, mp3 files, video files and so on. No “inventory” is required other than the original files, as you can easily set up your hosting account to replicate them automatically each time a sale has resulted.

However digital products are only one type of products and require some technical knowledge and skill to set up.

You also can’t digitize the training of a dog, for example, which must remain a service.

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An Awesome Combination Of Products And Services
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Now that you know the pros and cons of either type, what if you could sell a SERVICE that has all the advantages of a service AND a PRODUCT, to your Clients?

Check them out:

1. OTHER PEOPLE deliver your service for you
You will have other people working for you.

2. They are already EXPERTS in your field
You don’t even need to train them. They’re experts right off the bat – so you can get started immediately. You have no recruitment costs, and no training costs!

3. They cost a FRACTION of your fees to your Clients
You will earn 80 – 90% of what you charge your Clients.  You have HUGE margins for a lot of profit!

4. You can sell to one Client, or to 100 Clients at any one time
You can easily scale up without any worries. More experts will come onboard to do the work for you – AS AND WHEN you need them.

5. You can sell your service to Clients from ANYWHERE IN THE WORLD
This increases your income significantly, since you’re not restricted only to local customers.

6. It can be AUTOMATED
Delivery of your services is done by your workers. Just spend a few minutes checking on their work once in a few days!

7. Earn THOUSANDS OF DOLLARS per Client – PER MONTH
You don’t have to settle for less, because to your Client, you’re CHEAP (yep, even though they’re paying you thousands of dollars per month)! They will continue to pay you every single month because otherwise they themselves will have to do it every single month!

8. It’s only the BEGINNING
You have few competitors at this point – and the entire world is your market. Do it well and you’ll be earning a GREAT RECURRING INCOME within just a few months – doing NONE of the work for your Clients!

9. It’s SOCIAL MEDIA
Hundreds of millions of people start their day at Facebook, Twitter, YouTube or Blogs.  And Social Media is still a BABY. Your income potential in the years ahead is truly staggering, IF you start now. And you can!

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THE HOLY GRAIL?
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This is as close to the Holy Grail of business as one can get. And it’s already here, all PROVEN, all TESTED, and all READY for you to get started IMMEDIATELY.

Get the details below at my FREE TALK this Sunday:

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Title: Social Media Magic
Venue: Room Arcadia 1, Armada Hotel, Petaling Jaya (Opposite PJ Hilton)
Date: Sunday 24th April 2011
Time: 2.15pm – 5.30pm
Registration: Type the following SMS and send it to 016-985 7726:

<SMM> <Your Name> <Your Email> <Date> <No. of Seats>

Seats are very limited, so please book yours quickly.

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I’ll be looking forward to meeting up with you this Sunday.

Sen Ze