Comments on: World Cup Hits And Opportunities http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm Discover How To Improve Your Business Significantly With Ingenious Business Concepts, Strategies And Tactics Thu, 01 Apr 2010 07:04:29 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: cydj http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm/comment-page-1#comment-42 cydj Tue, 27 Jun 2006 09:37:52 +0000 http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm#comment-42 I'd like to second DavidK's "Bet the Jug Nite", BUT with an extension. In the spirit of World Cup, comes... ...World Jug! Contestants can participate as individuals, or as teams (of the same gender or mixed gender); and can participate in various categories (i.e. fastest, most, balancing jugs, juggling etc.) To qualify, u have to win the beers, and if not, u just have to buy them. The piece of paper will tell you when to attend your preliminaries, from where you shall progress into the quarter, semi and grand finals. Should you not be able to attend on the date given, simply log on to the web and swop with other contestants; or buy another meal next time at the restaurant. U can also go online to recruit team members (if u wanna participate as a team), or to attract more supporters. (Afterall, this is Sen Ze's contest!) Besides betting on other sports, like DavidK's "Bet the Jug Nite", diners can also bet on the World Jug contestants. Since, unlike the World Cup, we don't have TV coverage, replays and analysis will be shown online. Needless to say, the odds of bet placings and the bets can be placed online as well. Whether you are a contestant or just a curious bystander, you can choose to have the results of the contest (and your bets) beamed to you via SMS and other messaging services to your mobile phones, and place/ modify bets through your phones too. I’d like to second DavidK’s “Bet the Jug Nite”, BUT with an extension.

In the spirit of World Cup, comes… …World Jug!

Contestants can participate as individuals, or as teams (of the same gender or mixed gender); and can participate in various categories (i.e. fastest, most, balancing jugs, juggling etc.)

To qualify, u have to win the beers, and if not, u just have to buy them.

The piece of paper will tell you when to attend your preliminaries, from where you shall progress into the quarter, semi and grand finals.

Should you not be able to attend on the date given, simply log on to the web and swop with other contestants; or buy another meal next time at the restaurant.

U can also go online to recruit team members (if u wanna participate as a team), or to attract more supporters. (Afterall, this is Sen Ze’s contest!)

Besides betting on other sports, like DavidK’s “Bet the Jug Nite”, diners can also bet on the World Jug contestants.

Since, unlike the World Cup, we don’t have TV coverage, replays and analysis will be shown online. Needless to say, the odds of bet placings and the bets can be placed online as well.

Whether you are a contestant or just a curious bystander, you can choose to have the results of the contest (and your bets) beamed to you via SMS and other messaging services to your mobile phones, and place/ modify bets through your phones too.

]]> By: hootbol http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm/comment-page-1#comment-40 hootbol Sat, 24 Jun 2006 00:54:02 +0000 http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm#comment-40 Sen Ze, Perhaps the paper stated something like: ----- <strong> "Congratulations! You Have Won</strong> <strong>4 Jugs!</strong> <strong>(Valid For 2 Months)</strong> <strong>**Special Draw! Only For Winner: **Bet Your 4 Jugs, & You Can** **Win 8 Jugs, or Lose Nothing**</strong> <strong>Fixture: (Man Utd vs Aston Villa) Time: (Sat. Aug 19 10:00 PM)</strong> <strong>Bring Coupon For Your Next Bet."</strong> ----- Presumably for the next Football League match (post-WordCup days, ie) Owner's bet: Winners wil bring more friends to the pub. Owner's ad budget covers all free beers. Bigger the crowd, better the business. Sen Ze,

Perhaps the paper stated something like:

—–
“Congratulations! You Have Won

4 Jugs!

(Valid For 2 Months)

**Special Draw! Only For Winner:
**Bet Your 4 Jugs, & You Can**
**Win 8 Jugs, or Lose Nothing**

Fixture: (Man Utd vs Aston Villa)
Time: (Sat. Aug 19 10:00 PM)

Bring Coupon For Your Next Bet.”
—–

Presumably for the next Football League match (post-WordCup days, ie)

Owner’s bet: Winners wil bring more friends to the pub.

Owner’s ad budget covers all free beers.

Bigger the crowd, better the business.

]]> By: DavidK http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm/comment-page-1#comment-39 DavidK Thu, 22 Jun 2006 21:02:24 +0000 http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm#comment-39 I can't remember when I had so much creative fun as this contest. I just shot my idea of "Bet The Jug Night" right off the hip. After a good night's rest, I'll further define and polish the concept. "Bet The Jug Night" is a BRAND for Events that any restaurant/bar can use as a Product and Marketing Vehicle to keep their name in front of their market. And set themselves apart from their competition. It opens the door to build a "Bet The Jug Night" mailing list and offers content or "buzz" for press releases, local newsletters, direct mail, email, newspaper advertising or any local publication. These establishments cater to a local niche market and a lot of business comes from word of mouth. "Bet The Jug Night" gives people a Name that they can use and identify with. It's a way that the establishment can become known as the place to socialize and have a good time with friends i.e. "There's a game next Wed and another "Bet The Jug Night" at Joe's Pub. See you there!" "Bet The Jug Night" can be any local sporting event, national sporting event or even a hot political race. It could be used with billiard contests, darts, lotto drawings, prizes or anything of local interest. If there is nothing going on, a contest or Event can be created. It's an advertising medium that can pull traffic year around by making the establishment well known to everyone in it's market range. "Bet The Jug Night". Events can be posted on the website with an offer to get people on their list. Opt-in and print out a coupon for a free jug. If business is slow on any particular day, the mailing list solves the problem. Send out an email with a Tuesday Special. The advertising and promotion possibilities are endless. There is nothing for the employees to keep track of other than receiving a piece of paper and serving the beer. See you there on "Bet The Jug Night"! I can’t remember when I had so much creative fun as this contest. I just shot my idea of “Bet The Jug Night” right off the hip. After a good night’s rest, I’ll further define and polish the concept.

“Bet The Jug Night” is a BRAND for Events that any restaurant/bar can use as a Product and Marketing Vehicle to keep their name in front of their market. And set themselves apart from their competition.

It opens the door to build a “Bet The Jug Night” mailing list and offers content or “buzz” for press releases, local newsletters, direct mail, email, newspaper advertising or any local publication.

These establishments cater to a local niche market and a lot of business comes from word of mouth. “Bet The Jug Night” gives people a Name that they can use and identify with. It’s a way that the establishment can become known as the place to socialize and have a good time with friends i.e. “There’s a game next Wed and another “Bet The Jug Night” at Joe’s Pub. See you there!”

“Bet The Jug Night” can be any local sporting event, national sporting event or even a hot political race. It could be used with billiard contests, darts, lotto drawings, prizes or anything of local interest. If there is nothing going on, a contest or Event can be created.

It’s an advertising medium that can pull traffic year around by making the establishment well known to everyone in it’s market range. “Bet The Jug Night”. Events can be posted on the website with an offer to get people on their list.
Opt-in and print out a coupon for a free jug.

If business is slow on any particular day, the mailing list solves the problem. Send out an email with a Tuesday Special. The advertising and promotion possibilities are endless.

There is nothing for the employees to keep track of other than receiving a piece of paper and serving the beer.

See you there on “Bet The Jug Night”!

]]> By: outrigger http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm/comment-page-1#comment-37 outrigger Thu, 22 Jun 2006 06:29:27 +0000 http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm#comment-37 I suggest giving the customer a Redemption Coupon with the following text: Dear Customer, Congratulations! You have won yourself xx jugs of beer! Present this coupon here any day after 10th July 2006 to enjoy your drink on the house. If you also spend more than $50.00 on dining at the same time you will get a 10% discount on the amount in excess of $50.00.And if you bring a two friends (not family members) you will also get a coupon for $10.00 for you to use on your next visit here. We love to welcome you again. [This coupon is valid for until 31st Aug 06] I suggest giving the customer a Redemption Coupon with the following text:

Dear Customer,

Congratulations! You have won yourself xx jugs of beer! Present this coupon here any day after 10th July 2006 to enjoy your drink on the house. If you also spend more than $50.00 on dining at the same time you will get a 10% discount on the amount in excess of $50.00.And if you bring a two friends (not family members) you will also get a coupon for $10.00 for you to use on your next visit here. We love to welcome you again.
[This coupon is valid for until 31st Aug 06]

]]> By: tracy http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm/comment-page-1#comment-36 tracy Thu, 22 Jun 2006 05:59:12 +0000 http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm#comment-36 The piece of paper is actually a Loyalty Card for the restaurant. In the Loyalty Card is indicated in stamped prints the number of free jugs of beer the customer has won. On top of the free jugs of beer, once the customer accumulates 10 stamped prints (10 jugs of beer), he is entitled to receive 1 jug of beer free. And in your example, as he has already won 4 jugs of beer, he only needs to spend on another 6 jugs anytime, to receive his “additional” free jug of beer. This can be done anytime and has no bearing on his redemption of the 4 jugs of beer that he has won. Loyalty card also offers 20% discount on meals and drinks other than beer during weekdays to generate clients during this time when business can be rather slow, and in the aftermath of World Cup. And since customer traffic is all time high during the World Cup, this Loyalty Card can be given away to all patrons (including those who do not bet). During the time they are supporting their favourite team and buying jugs of beer to toast to their victory or defeat in good-old-fashion-World-Cup-Fever style, they are actually accumulating their way to a free jug of beer! And the cash registers are constantly ringing for the restaurant owner;-) The piece of paper is actually a Loyalty Card for the restaurant. In the Loyalty Card is indicated in stamped prints the number of free jugs of beer the customer has won. On top of the free jugs of beer, once the customer accumulates 10 stamped prints (10 jugs of beer), he is entitled to receive 1 jug of beer free. And in your example, as he has already won 4 jugs of beer, he only needs to spend on another 6 jugs anytime, to receive his “additional” free jug of beer. This can be done anytime and has no bearing on his redemption of the 4 jugs of beer that he has won.

Loyalty card also offers 20% discount on meals and drinks other than beer during weekdays to generate clients during this time when business can be rather slow, and in the aftermath of World Cup.

And since customer traffic is all time high during the World Cup, this Loyalty Card can be given away to all patrons (including those who do not bet). During the time they are supporting their favourite team and buying jugs of beer to toast to their victory or defeat in good-old-fashion-World-Cup-Fever style, they are actually accumulating their way to a free jug of beer! And the cash registers are constantly ringing for the restaurant owner;-)

]]> By: Adrian http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm/comment-page-1#comment-35 Adrian Thu, 22 Jun 2006 05:49:41 +0000 http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm#comment-35 That piece of paper entitles patrons to one-for-one discounts (i.e. buy 1 beer, free 1 beer). Redeemable on other football match days (English Premier League, La Liga etc), and only after the world cup. This way, his cost for the prizes are halved, and patrons are more likely to cosume large amout of alcohol, supper, finger food, nuts, etc when when gathered in groups to watch football. However, if the pub has slow nights, where there are usually lesser customers, the rules of the one-for-one discount could be changed to make it redeemable only on those nights. For eg. Monday-Thursday. This way, the pub can attact customers when the pub is usually empty. That piece of paper entitles patrons to one-for-one discounts (i.e. buy 1 beer, free 1 beer). Redeemable on other football match days (English Premier League, La Liga etc), and only after the world cup.

This way, his cost for the prizes are halved, and patrons are more likely to cosume large amout of alcohol, supper, finger food, nuts, etc when when gathered in groups to watch football.

However, if the pub has slow nights, where there are usually lesser customers, the rules of the one-for-one discount could be changed to make it redeemable only on those nights. For eg. Monday-Thursday.

This way, the pub can attact customers when the pub is usually empty.

]]> By: alex http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm/comment-page-1#comment-34 alex Thu, 22 Jun 2006 04:33:42 +0000 http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm#comment-34 The piece of paper is a form of loyalty card. It consists of 12 little boxes to enable the operator to stamp a logo on it everytime the customer comes back for more consumption. They can limit their claim of beer won to 1 jug per table with a minimum 5 persons per table. The operator can also allows them the gather Points while ordering food or drinks in the restaurant, which is redeemable for little gift, such as football key chain with the restaurant logo and etc. This provides free advertising to the restaurant owner as well without having to invest too much. They can also give out attractive meal vouchers to encourage them to come back before a certain expiry date. The piece of paper is a form of loyalty card. It consists of 12 little boxes to enable the operator to stamp a logo on it everytime the customer comes back for more consumption. They can limit their claim of beer won to 1 jug per table with a minimum 5 persons per table. The operator can also allows them the gather Points while ordering food or drinks in the restaurant, which is redeemable for little gift, such as football key chain with the restaurant logo and etc. This provides free advertising to the restaurant owner as well without having to invest too much. They can also give out attractive meal vouchers to encourage them to come back before a certain expiry date.

]]> By: DavidK http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm/comment-page-1#comment-33 DavidK Thu, 22 Jun 2006 04:29:12 +0000 http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm#comment-33 Sen, perhaps I should have further defined "Event." When soccer is over, it could be anything that is next; depending on the country. In the US, "Bet The Jug Night" would go throughout the year with all the different sports. Sen, perhaps I should have further defined “Event.” When soccer is over, it could be anything that is next; depending on the country. In the US, “Bet The Jug Night” would go throughout the year with all the different sports.

]]> By: DavidK http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm/comment-page-1#comment-32 DavidK Thu, 22 Jun 2006 04:05:41 +0000 http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm#comment-32 I forgot to mention "Bet The Jug Night" T-Shirts for winners of the last game. I forgot to mention “Bet The Jug Night” T-Shirts for winners of the last game.

]]> By: DavidK http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm/comment-page-1#comment-31 DavidK Thu, 22 Jun 2006 03:56:28 +0000 http://senze.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm#comment-31 If I were designing the paper, the headline would read: "Bet The Jug Night" The restaurant has a promotion that never ends with unlimited ways to advertise it. Every time there is an Event, it's "Bet The Jug Night." The jugs could be claimed anytime before the next scheduled Event or on days when the restaurant is slow. Anyone wishing to keep up to date with Event schedules and "Specials" can fill in their email address on the return form when claiming their juggs. A contest to maintain interest could be introduced. Whoever wins the most juggs at seasons end wins a prize. A competition board can be posted at the restaurant. Menu's and any printed material can contain a "Bet The Jug Night" ad. You could even have it on the table cloth. And what do they serve on "Bet The Jug Night"? The "Bet The Jug Night" special! The "Bet The Jug Night" Burger... Newspaper ads or any form of communication can be used to promote "Bet The Jug Night"! It goes on and on, but you get the idea. If I were designing the paper, the headline would read:

“Bet The Jug Night”

The restaurant has a promotion that never ends with unlimited ways to advertise it. Every time there is an Event, it’s “Bet The Jug Night.”

The jugs could be claimed anytime before the next scheduled Event or on days when the restaurant is slow. Anyone wishing to keep up to date with Event schedules and “Specials” can fill in their email address on the return form when claiming their juggs.

A contest to maintain interest could be introduced. Whoever wins the most juggs at seasons end wins a prize. A competition board can be posted at the restaurant.

Menu’s and any printed material can contain a “Bet The Jug Night” ad. You could even have it on the table cloth. And what do they serve on “Bet The Jug Night”? The “Bet The Jug Night” special! The “Bet The Jug Night” Burger…

Newspaper ads or any form of communication can be used to promote “Bet The Jug Night”! It goes on and on, but you get the idea.

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