FIFA, the governing body of World Football, reported that its web site at http://www.fifaworldcup.com/ is drawing a record FIVE MILLION different visitors daily.
Yes, that’s 5,000,000 people checking out its web site EVERY SINGLE DAY (so far – this number will go up as the tournament progresses).
Can you imagine how much money they can make with that sort of traffic?
They’ve served over 1.2 BILLION web pages in just over a week since the tournament started to those 5 million daily visitors.
The World Cup is a competition for only 32 countries who had to qualify over a period of 4 years for it, but it is the single biggest sporting event in the world attracting tons of viewers from just about every country on earth – except for the U.S.
For some reason, my American friends don’t quite find football (or soccer) exciting enough for them to indulge in it the way they do American Football, even though the US Soccer Team have qualified for the World Cup in the past few World Cups (and at the time of writing, still in with a chance of making the 2nd round of the current one) and the US Women Football Team have been champions in the women’s World Cup.
I truly can’t understand why. But then again, I don’t understand why people are so passionate about golf either.
Pubs and restaurants serving alcohol do roaring business during this one single month. Friends, colleagues and relatives all have an excuse to come together once again for food and drink and to watch the games on the big screens specially erected by the restaurant owners for this purpose.
However, there is always a problem in the aftermath of the World Cup. While the pubs and restaurants will be full during the entire month, the number of customers they will get will drop dramatically once the final game has been played.
So what can they do to ensure that they continue to do well after the final whistle has been blown?
One very savvy restaurant in Malaysia executes a very interesting Pajamas marketing tactic that will definitely have some of their customers coming back long after that, bringing them even more profits.
It works like this:
If a game is on while they’re dining there, it asks its customers to bet the jugs of beer that they’ve ordered against the outcome of the match.
If they lose, it doesn’t matter – they get to keep the jugs and owe the restaurant nothing.
But if they win – the restaurant gives them whatever they’ve wagered!
Thus if they’ve bet 4 jugs of beer on England to win their game against, say, Argentina and England actually wins (unlikely, but it’s good to fantasize once in a while), they’ve just won another 4 jugs of beer!
And you say there’s no such thing as a free lunch (or free beer, in this case)?
So how does the restaurant make money this way?
Simple – it gives out a piece of paper to the winners that guarantees extra profits for the restaurant even though the jugs of beer are free, in true Pajamas marketing fashion.
The winners still do not need to pay anything for the beer and they don’t have to order anything else to go with the jugs to redeem their jugs of beer won.
Answer in my next post – unless you can figure it out in which case post your answer by leaving a comment below.
If you hit the nail on the head, or your solution is even better than the restaurant’s, you win one of my products (worth potentially thousands of dollars to you if you follow what it says). I don’t know which one it’ll be, but I’ll make it worth your while.
If your solution is incredibly stupid but you don’t know it, I’ll delete it to save you the embarrassment.
This is my version of the risk-free wager discussed above.
Just what can be written on that piece of paper that will literally guarantee the restaurant future profits from the same customers, taking into consideration the conditions above?
P.S. You can link to this post with the following URL:
P.P.S. While I may root for Australia this World Cup (to know why, click –> The World Cup), my favorite team is in fact Argentina, which has already scored the goal of the tournament (so far). It was a flowing, continuous 24-pass move that ended with the ball at the back of the net by Cambiasso. Beaaauuuutiful…Click –> Goals Of The Tournament to see them again and again…
P.P.P.S. I forgot to mention this – I’m giving away one of my products to TWO winners with:
1. The exact solution, and
2. A better solution to No.1 above.
I’m the sole and final judge of who the winners are (yeah, you can set the rules on your own Blog for your own contest too if you have one).
In case there is a tie between 2 identical winners, the solution that was submitted earlier in time will win.