World Cup Hits And Opportunities
FIFA, the governing body of World Football, reported that its web site at http://www.fifaworldcup.com/ is drawing a record FIVE MILLION different visitors daily.
Yes, that’s 5,000,000 people checking out its web site EVERY SINGLE DAY (so far - this number will go up as the tournament progresses).
Can you imagine how much money they can make with that sort of traffic?
They’ve served over 1.2 BILLION web pages in just over a week since the tournament started to those 5 million daily visitors.
The World Cup is a competition for only 32 countries who had to qualify over a period of 4 years for it, but it is the single biggest sporting event in the world attracting tons of viewers from just about every country on earth - except for the U.S.
For some reason, my American friends don’t quite find football (or soccer) exciting enough for them to indulge in it the way they do American Football, even though the US Soccer Team have qualified for the World Cup in the past few World Cups (and at the time of writing, still in with a chance of making the 2nd round of the current one) and the US Women Football Team have been champions in the women’s World Cup.
I truly can’t understand why. But then again, I don’t understand why people are so passionate about golf either. 
Pubs and restaurants serving alcohol do roaring business during this one single month. 
Friends, colleagues and relatives all have an excuse to come together once again for food and drink and to watch the games on the big screens specially erected by the restaurant owners for this purpose.
However, there is always a problem in the aftermath of the World Cup. While the pubs and restaurants will be full during the entire month, the number of customers they will get will drop dramatically once the final game has been played.
So what can they do to ensure that they continue to do well after the final whistle has been blown?
One very savvy restaurant in Malaysia executes a very interesting Pajamas marketing tactic that will definitely have some of their customers coming back long after that, bringing them even more profits.
It works like this:
If a game is on while they’re dining there, it asks its customers to bet the jugs of beer that they’ve ordered against the outcome of the match.
If they lose, it doesn’t matter - they get to keep the jugs and owe the restaurant nothing.
But if they win - the restaurant gives them whatever they’ve wagered!
Thus if they’ve bet 4 jugs of beer on England to win their game against, say, Argentina and England actually wins (unlikely, but it’s good to fantasize once in a while), they’ve just won another 4 jugs of beer!
And you say there’s no such thing as a free lunch (or free beer, in this case)?
So how does the restaurant make money this way?
Simple - it gives out a piece of paper to the winners that guarantees extra profits for the restaurant even though the jugs of beer are free, in true Pajamas marketing fashion.
The winners still do not need to pay anything for the beer and they don’t have to order anything else to go with the jugs to redeem their jugs of beer won.
Answer in my next post - unless you can figure it out in which case post your answer by leaving a comment below.
If you hit the nail on the head, or your solution is even better than the restaurant’s, you win one of my products (worth potentially thousands of dollars to you if you follow what it says). I don’t know which one it’ll be, but I’ll make it worth your while.
If your solution is incredibly stupid but you don’t know it, I’ll delete it to save you the embarrassment.
This is my version of the risk-free wager discussed above.
Just what can be written on that piece of paper that will literally guarantee the restaurant future profits from the same customers, taking into consideration the conditions above?
Wanna play? :-)
Cheers!
Warm Regards,
Sen Ze
Click Here To Join The Pajamas Revolution Now
P.S. You can link to this post with the following URL:
http://www.SenZe.com/business-blog/the-world-cup/world-cup-hits-and-opportunities.htm
P.P.S. While I may root for Australia this World Cup (to know why, click –> The World Cup), my favorite team is in fact Argentina, which has already scored the goal of the tournament (so far). It was a flowing, continuous 24-pass move that ended with the ball at the back of the net by Cambiasso. Beaaauuuutiful…Click –> Goals Of The Tournament to see them again and again…
P.P.P.S. I forgot to mention this - I’m giving away one of my products to TWO winners with:
1. The exact solution, and
2. A better solution to No.1 above.
I’m the sole and final judge of who the winners are (yeah, you can set the rules on your own Blog for your own contest too if you have one).
In case there is a tie between 2 identical winners, the solution that was submitted earlier in time will win.
tgeiger said,
June 21, 2006 @ 12:12 pm
The key to making money on giving away the beer is that the free beer coupon has to be redeemed on a separate visit to the pub. This way the patrons have to come back and will order food to go with the beer.
Zamri Nanyan said,
June 21, 2006 @ 12:32 pm
Sen Ze,
Brazil for me! I can’t bet but buy me something (other than beer) if I win…
-Zamri
vincent seah said,
June 21, 2006 @ 2:01 pm
Hi Sen Ze,
The piece of paper should contain the free jugs of beer won which they can only get in their next visit to the restaurant and also discounts for food and drink. This discount will spur the customers to dine or drink more thus allowing the restaurant to make more money from the same group of customers.
Vincent Seah
Leon said,
June 21, 2006 @ 8:55 pm
Hi Sen Ze
The piece of paper should state the number of jugs won by the customer with one condition and further offers.
Condition: The free beer won can only be redeemed after the final game is finished of the world cup series.
Further offers:
1. When customer return to redeem the free beer, any further order of beer will be offered at a Discount (discount rate pre-set by restaurant owner)
2. The free beer won do not have to be consumed in one visit. The customer may claim any number of jugs won per visit on different visits to the restaurant and during each visit any further order of beer will be offered at a discount.
3. During the return visits if the customer spends more than $50 (or any amount set by the restaurant owner) on other food n beverages, a loyalty discount card (wth different sets of conditions and offers) will be issued to every person brought by the customer on that visit, or further free jugs of beer may be offered in future visits.
P.S. In case I am one of the lucky winners, please do not give me your ‘Mini Encyclopedia of Low-Cost High-Profit Internet Business Models’ because I have bought it, and I must say it is now my Bible for my Internet ventures.
Regards,
Leon
DavidK said,
June 21, 2006 @ 10:56 pm
If I were designing the paper, the headline would read:
“Bet The Jug Night”
The restaurant has a promotion that never ends with unlimited ways to advertise it. Every time there is an Event, it’s “Bet The Jug Night.”
The jugs could be claimed anytime before the next scheduled Event or on days when the restaurant is slow. Anyone wishing to keep up to date with Event schedules and “Specials” can fill in their email address on the return form when claiming their juggs.
A contest to maintain interest could be introduced. Whoever wins the most juggs at seasons end wins a prize. A competition board can be posted at the restaurant.
Menu’s and any printed material can contain a “Bet The Jug Night” ad. You could even have it on the table cloth. And what do they serve on “Bet The Jug Night”? The “Bet The Jug Night” special! The “Bet The Jug Night” Burger…
Newspaper ads or any form of communication can be used to promote “Bet The Jug Night”! It goes on and on, but you get the idea.
DavidK said,
June 21, 2006 @ 11:05 pm
I forgot to mention “Bet The Jug Night” T-Shirts for winners of the last game.
DavidK said,
June 21, 2006 @ 11:29 pm
Sen, perhaps I should have further defined “Event.” When soccer is over, it could be anything that is next; depending on the country. In the US, “Bet The Jug Night” would go throughout the year with all the different sports.
alex said,
June 21, 2006 @ 11:33 pm
The piece of paper is a form of loyalty card. It consists of 12 little boxes to enable the operator to stamp a logo on it everytime the customer comes back for more consumption. They can limit their claim of beer won to 1 jug per table with a minimum 5 persons per table. The operator can also allows them the gather Points while ordering food or drinks in the restaurant, which is redeemable for little gift, such as football key chain with the restaurant logo and etc. This provides free advertising to the restaurant owner as well without having to invest too much. They can also give out attractive meal vouchers to encourage them to come back before a certain expiry date.
Adrian said,
June 22, 2006 @ 12:49 am
That piece of paper entitles patrons to one-for-one discounts (i.e. buy 1 beer, free 1 beer). Redeemable on other football match days (English Premier League, La Liga etc), and only after the world cup.
This way, his cost for the prizes are halved, and patrons are more likely to cosume large amout of alcohol, supper, finger food, nuts, etc when when gathered in groups to watch football.
However, if the pub has slow nights, where there are usually lesser customers, the rules of the one-for-one discount could be changed to make it redeemable only on those nights. For eg. Monday-Thursday.
This way, the pub can attact customers when the pub is usually empty.
tracy said,
June 22, 2006 @ 12:59 am
The piece of paper is actually a Loyalty Card for the restaurant. In the Loyalty Card is indicated in stamped prints the number of free jugs of beer the customer has won. On top of the free jugs of beer, once the customer accumulates 10 stamped prints (10 jugs of beer), he is entitled to receive 1 jug of beer free. And in your example, as he has already won 4 jugs of beer, he only needs to spend on another 6 jugs anytime, to receive his “additional” free jug of beer. This can be done anytime and has no bearing on his redemption of the 4 jugs of beer that he has won.
Loyalty card also offers 20% discount on meals and drinks other than beer during weekdays to generate clients during this time when business can be rather slow, and in the aftermath of World Cup.
And since customer traffic is all time high during the World Cup, this Loyalty Card can be given away to all patrons (including those who do not bet). During the time they are supporting their favourite team and buying jugs of beer to toast to their victory or defeat in good-old-fashion-World-Cup-Fever style, they are actually accumulating their way to a free jug of beer! And the cash registers are constantly ringing for the restaurant owner;-)
outrigger said,
June 22, 2006 @ 1:29 am
I suggest giving the customer a Redemption Coupon with the following text:
Dear Customer,
Congratulations! You have won yourself xx jugs of beer! Present this coupon here any day after 10th July 2006 to enjoy your drink on the house. If you also spend more than $50.00 on dining at the same time you will get a 10% discount on the amount in excess of $50.00.And if you bring a two friends (not family members) you will also get a coupon for $10.00 for you to use on your next visit here. We love to welcome you again.
[This coupon is valid for until 31st Aug 06]
DavidK said,
June 22, 2006 @ 4:02 pm
I can’t remember when I had so much creative fun as this contest. I just shot my idea of “Bet The Jug Night” right off the hip. After a good night’s rest, I’ll further define and polish the concept.
“Bet The Jug Night” is a BRAND for Events that any restaurant/bar can use as a Product and Marketing Vehicle to keep their name in front of their market. And set themselves apart from their competition.
It opens the door to build a “Bet The Jug Night” mailing list and offers content or “buzz” for press releases, local newsletters, direct mail, email, newspaper advertising or any local publication.
These establishments cater to a local niche market and a lot of business comes from word of mouth. “Bet The Jug Night” gives people a Name that they can use and identify with. It’s a way that the establishment can become known as the place to socialize and have a good time with friends i.e. “There’s a game next Wed and another “Bet The Jug Night” at Joe’s Pub. See you there!”
“Bet The Jug Night” can be any local sporting event, national sporting event or even a hot political race. It could be used with billiard contests, darts, lotto drawings, prizes or anything of local interest. If there is nothing going on, a contest or Event can be created.
It’s an advertising medium that can pull traffic year around by making the establishment well known to everyone in it’s market range. “Bet The Jug Night”. Events can be posted on the website with an offer to get people on their list.
Opt-in and print out a coupon for a free jug.
If business is slow on any particular day, the mailing list solves the problem. Send out an email with a Tuesday Special. The advertising and promotion possibilities are endless.
There is nothing for the employees to keep track of other than receiving a piece of paper and serving the beer.
See you there on “Bet The Jug Night”!
hootbol said,
June 23, 2006 @ 7:54 pm
Sen Ze,
Perhaps the paper stated something like:
—–
“Congratulations! You Have Won
4 Jugs!
(Valid For 2 Months)
**Special Draw! Only For Winner:
**Bet Your 4 Jugs, & You Can**
**Win 8 Jugs, or Lose Nothing**
Fixture: (Man Utd vs Aston Villa)
Time: (Sat. Aug 19 10:00 PM)
Bring Coupon For Your Next Bet.”
—–
Presumably for the next Football League match (post-WordCup days, ie)
Owner’s bet: Winners wil bring more friends to the pub.
Owner’s ad budget covers all free beers.
Bigger the crowd, better the business.
cydj said,
June 27, 2006 @ 4:37 am
I’d like to second DavidK’s “Bet the Jug Nite”, BUT with an extension.
In the spirit of World Cup, comes… …World Jug!
Contestants can participate as individuals, or as teams (of the same gender or mixed gender); and can participate in various categories (i.e. fastest, most, balancing jugs, juggling etc.)
To qualify, u have to win the beers, and if not, u just have to buy them.
The piece of paper will tell you when to attend your preliminaries, from where you shall progress into the quarter, semi and grand finals.
Should you not be able to attend on the date given, simply log on to the web and swop with other contestants; or buy another meal next time at the restaurant.
U can also go online to recruit team members (if u wanna participate as a team), or to attract more supporters. (Afterall, this is Sen Ze’s contest!)
Besides betting on other sports, like DavidK’s “Bet the Jug Nite”, diners can also bet on the World Jug contestants.
Since, unlike the World Cup, we don’t have TV coverage, replays and analysis will be shown online. Needless to say, the odds of bet placings and the bets can be placed online as well.
Whether you are a contestant or just a curious bystander, you can choose to have the results of the contest (and your bets) beamed to you via SMS and other messaging services to your mobile phones, and place/ modify bets through your phones too.