Sen Ze’s Business In Your Pajamas! Blog

You can increase the impact of the marketing offers of your business SIGNIFICANTLY by using SMS, short for Short Messaging Service.

If you already own a cell phone, you’re probably already familiar with SMS. Some smash-hit TV shows like American Idol are created to take advantage of this technology to generate millions of dollars of extra revenue directly from the SMS votes that will be used to determine the winners.

SMS use is more prevalent in certain parts of the world than others. The Phillipines is one of the leading countries in its use, where it played a leading role in bringing down an unpopular political regime (that’s a lot of SMS messages, for sure).

Here are 4 reasons why:

1. SMS messages almost always reach the recipient
Unlike e-mails where up to 50% or more of your subscribers may not receive it due to spam filters on their end or e-mail broadcast restrictions on your host server (to combat spam) or the unreliability of e-mail relaying through the Internet, SMS messages almost always reach your intended recipients since you’re charged for every SMS message sent.

The few times when your SMS messages don’t get through are when your intended recipient is overseas and he does not have a Roaming facility with his cellphone network, or when he has turned off his cellphone for a considerable amount of time (like a few days). These are rare cases, however and it’s safe to say that the majority of your recipients will receive it.

2. SMS messages almost always get read by the recipient
There’s nothing more irresistible than the tone indicating to a cellphone user that a SMS message has arrived for him on his cellphone. He doesn’t know what the message is, and he’s used to getting and reading personal SMS messages from his friends. This reason alone almost always guarantees that the SMS message that you send will be read by him.

Not only that….

3. SMS messages almost always get read WITHIN SECONDS after it’s received
Cellphones are carried by their users wherever they go – even in the toilet. Thus when they receive your SMS message promoting a marketing offer from your business, they can’t resist checking it out and they will do this within SECONDS – and sometimes within a split second!

4. SMS messages can get you an immediate response
Cellphone users are a sad lot – they’re slaves to the gadget, whether they would like to admit it or not. If you have crafted your marketing offer well, with an incentive to respond quickly via return SMS, they’re more likely to respond to your offer quickly than via e-mail marketing.

In short, SMS can greatly increase your bottom line but only if you know how to do it right – as I have done.

Stay tuned for more mind-busting business concepts right here that you rarely find anywhere else.

Sen Ze