E-Mail Marketing For Loyalty Program
The stickers on a credit card variation of your business’s Loyalty Card Program as discussed below can be made even more powerful through the use of E-Mail marketing.
This is how you can do it:
When you’re returning the credit card to the Customer (with the sticker in place), you can, in addition to explaining to him the benefits of coming back to the outlet, ask the Customer to provide an e-mail address so that you can e-mail him special offers in the future.
This can be made even more effective if you tell the Customer that the special offers are only offered to those on your mailing list. You can also say that the special offers are in addition to the benefits provided by the sticker.
Now the Customer may or may not agree to give out his e-mail address. If not, you’ve lost nothing compared to if you haven’t asked him. If he agrees, you’ve just taken a simple step to compiling a mailing list of your Customers.
You can then e-mail this list again and again to bring your best Customers back to your outlet. E-mail is free to use, so take advantage of this by getting a domain name for your outlet and setting up a simple web site and all the e-mail accounts you require at this domain.
You can use the following service to easily set up your web site and e-mail accounts for the domain name of your choice at a very reasonable fee per month. Just one returning Customer from the use of your web site and e-mail in combination with the credit card Loyalty Program as discussed below will more than make up for its fee:
Easy Web Site Builder
Comes With Unlimited Hosting Space And Unlimited E-Mail Accounts
You can come up with all sorts of reasons for them to come back. For example, he may get a special offer if it’s his birthday, or the birthday of someone close to him. Or it could be Valentine’s Day and only your loyal Customers on your mailing list will get an additional 10% off.
All he has to do to claim this additional discount is to quote the special promotional code you’ve listed in the e-mail to him. You can get him to print out the e-mail and bring it to your outlet to claim the discount and some Customers will do that too, but you don’t have to insist on it as long as he can mention the offer to you.
This is easy to do, yet how many outlets do you know that actually e-mail you special offers exclusively for simply being on their mailing list?
In my next post, you can further enhance every e-mail offer that you send out to your mailing list with just a simple tactic that will cost you absolutely nothing to implement. It’s so simple to do but it’ll make you more money than if you were to send out a special offer alone.
Stay tuned. 
Sen Ze
