Web Site Marketing Strategy
Here’s how the Private Label web site operators in my earlier posts (Private Label Concept I and Private Label Concept II) managed to realize their profits (calculated in my last post on Business Profitability of one of them) in the quickest possible time.
Use them as the basis for your own similar web site:
1. Make sure your product is something your Prospects WANT to buy
You can easily do this by thinking of the problems your Prospects face every day. What can you provide them with that will solve those problems for them?
Private Label Articles is another name for CONTENT for web sites, newsletters and Blogs.
They’re attractive to a Prospect because they’re already written for the Prospect for him to do whatever he wishes with it. There’s no need for him to spend hours every time thinking of things to write about.
Some Prospects don’t have good writing skills and Private Label Articles will solve his problem instantly. Other Prospects don’t have the time or the patience or the ideas to even attempt to do it – so Private Label Articles is the solution for them.
Hiring writers to write for them may be too costly for an invidivual to bear, but for an operator of a Private Label web site where the same articles are being re-sold to other members, those articles are now instantly affordable to a big number of Prospects since they’re only paying a fraction of what it would cost them to hire writers to create those articles for them.
Now instead of paying $5 – $30 per article, they’re paying only a few cents for it!
2. Ensure that you limit the number of memberships
So when something that is wanted is also affordable to most of your Prospects, you’ll have lots of potential Customers.
However, if too many Customers were to use the same articles on their web sites, the value of your Private Label Articles will be diminished.
The solution to this is of course to LIMIT the number of people who are able to get your Private Label Articles.
When you do this, 2 things happen:
1. You maintain the value in the Articles which is what your Prospects want;
2. At the same time, you’ll be able to sell out your limited stock QUICKLY as your Prospects scramble to become your Customers to ensure they’re not going to miss out.
By limiting access to those Articles – you create SCARCITY. And scarcity is a great motivator to get someone to act NOW.
Now from your remaining Customers, each of them will not mind sharing those Private Label Articles for the simple fact that they can be used in many different ways.
They can be changed in a minor or major way so that there can be no resemblance between one article and another even if they’re both modified from the same Article.
3. Set up your Membership Site
There are programs available for you to set up on your server to help you limit access to your Private Label Articles only to members with the right usernames and passwords.
These programs will help you to automatically create usernames and passwords to your paying Customers, inform them of the login details, and otherwise help you to easily maintain your list of members with the minimum of manual work.
You can, of course, do away with a membership site altogether and merely e-mail the Articles to your Customers every month – but e-mail has its limitations and a membership site allows you put up many more items for your Customers to download.
4. Make Your Offer
You’ll need to write a Killer Sales Letter selling membership to your Private Label site. However, with the above in place, your Killer Sales Letter almost writes itself.
Having said that – writing a Killer Sales Letter is an acquired skill. You’ll need to ensure that it’s written properly or you’ll get fewer sales than you deserve.
Get my book for some of the basics on writing a good Killer Sales Letter. Or you can discover some of the most advanced Killer Sales Letter writing techniques with this Copywriting For Selling On The Web course. You’ll need to know exactly what to write and put on your web site if you sell a single unique product on the Internet.
5. Set Up An Affiliate Program
To get the most number of sales in the shortest possible time, you’ll need help from others in promoting your membership site for you.
Setting up an Affiliate Program will enable you to get the help of Affiliates to help you promote your site in return for a commission on every sale made through their efforts.
You don’t have to pay Affiliates any money to market for you – only when they make a sale for you. This is an excellent way to reach out to more people without any risk (you pay only when a sale is made) by leveraging on other people’s efforts.
You’ll need to provide your Affiliates with the marketing materials in the form of sample endorsement letters, unique Affiliate Links, sample ads, banners and all the things necessary for them to easily promote your web site without having to do too much work.
You’ll also need an Affiliate Program Software to help you manage your Affiliates, automatically provide them with their own unique Affiliate Links when they’ve signed up and provide sales statistics to them so that they can check how well they’ve done with promoting your web site.
Get this very affordable Affiliate Program software that does more than the above.
6. Choose Your First Affiliates
To ensure that you sell out fast – you’ll need to look for Affiliates with existing mailing lists that are responsive to the Affiliates’ recommendations.
There are many Internet Entrepreneurs out there with mailing lists they’ve built up over months or years. Their lists continue to generate them money over time. Those on the list respect the Internet Entrepreneurs’ recommendations – thus a good endorsement of the Private Label web site by them will result in very quick sales, provided the offer is attractive enough.
These are the first Affiliates you would want to have to help you launch your web site with a bang. And if you limit your memberships with a Killer Offer with the initial marketing done by well-selected Affiliates, you’ll be able to sell out your memberships in no time.
Warm Regards,
Sen Ze
