Increasing The Impact Of Your Marketing Offer

Filed under E-Mail Marketing, Internet Marketing, Marketing Tactics

When you e-mail your mailing list with a special offer as discussed in my post below, you can increase the chances of many more of them taking advantage of it with just 2 extra things that will cost you nothing and just a little extra time (maybe a few minutes) to implement:

They are the following:

1. Have a DEADLINE for them to take advantage of your offer after which it will lapse;

2. Send a REMINDER or a SERIES of reminders via e-mail prior to the deadline.

That’s it.

People are busy. No, they’re really, really busy and they’re normally not thinking about you.

So when you can provide them with a great offer, make sure they remember it by imposing a deadline for them to make use of it.

A good deadline could be about 7 days from the date your offer is emailed to them, which isn’t too soon that they can’t plan for it nor too long that it loses its impact altogether.

Just be sure that once the deadline is over, the offer LAPSES. Do make sure you follow this rule STRICTLY as if you don’t, your list will not take your future offers with a deadline seriously.

Reminders should be sent because they WORK, and work VERY WELL. People can’t stand missing out on a good offer and if you can remind them that they will soon be missing out, many will try not to.

You can send a reminder every other day including the day of the offer itself. With a 7-day deadline, this would mean about 3 reminders, which isn’t too many. You’re making a great offer to your list, so don’t be shy about reminding them what it is because you’re in fact doing them a favor.

If they don’t appreciate your reminders, however – they can always get off your list with a single unsubscribe click at the bottom of your reminder e-mails. For this reason, always provide a way for them to get off your list. You’ll never please everybody, so don’t even bother trying to.

In my next post, you’ll discover an even more powerful reminding mechanism that will increase the impact of this marketing of your special offer further. You’re about to be a part of your Prospects and Customers’ lives using things they already carry with them all the time.

Stay tuned!