Sen Ze’s Business In Your Pajamas! Blog

What’s a simple and potent way to get noticed by anybody – no matter who you may be?

Get to know Paris Hilton and walk next to her, of course.

(Yes, it’s a simple way, but I didn’t say it was easy.)

And I’m not giving you theories either. This one really works.

You see, once upon a time, I looked for a beautiful celebrity actress to “star” in a project of mine.

She was supposed to be my guest for one of the biggest events ever created in the world which I executed about 8 1/2 years ago that actually made the CNN News worldwide.

(Yep, a friend of mine on a business trip in Japan saw it on TV and asked me about it 8 years later.)

She graciously said yes, but I needed to tell her the details so that she would know exactly what she was getting involved with (it was kinda dangerous, so it was in her best interest to know that).

And so I went to her office, and she said let’s discuss it at one of the restaurants nearby.

And so I walked next to her, side by side, heading towards her favorite restaurant.

And on the way…

I had my 15 minutes of fame.

People recognized her immediately from the TV series she was starring in. They called out to her using her character’s name (which was “Lucy”) – as if that was her real name.

A few got up close and started speaking to her as if they knew her from her past (they didn’t).

Another asked how her “friend” was – but this was her “friend” on the show.

Whoever they were and whatever they asked her – they were all looking at me as if I were a celebrity myself.

By simply walking next to her (and of course talking to her) – I was suddenly bestowed with a “status” I never had before.

People were smiling at her – and me.

People were paying attention to her – and me.

People were talking to her – and they wanted to talk to me (I guess probably to ask me what my “relationship” with her was).

All of them had no idea who I was – but they were looking at me like I had every right to be there for some reason (and of course, I did).

It helped that her TV character was that of a friendly, girl next door – and so it translated to her in real life (she is in fact a friendly girl next door, although it would be hard to find one of her beauty).

It was an amazing experience.

Because of all the attention, she then suggested I hopped into her car to get to another restaurant nearby, which I did.

And guess what?

People recognized her on the road.

Bikers stopped next to her car at the lights, and waved at her.

Cars in front of her adjusted their rear view mirrors, and made signs with their hands that spelled out the TV Station her series was seen on.

She was used to all the attention, but she obliged with her best smile and told me it was happening to her every single day.

And of course, by just being seated next to her – I was given some attention too.

I smiled back.

As if that seat was the most natural place in the world for me to be in.

(Wouldn’t you?)

Aligning yourself with somebody the public has a fascination for is the fastest way to being noticed although I didn’t plan on being noticed that way. My event was big enough on its own for me to have my turn as the “celebrity” a few weeks later.

I then felt what she was feeling.

Even the phone repairman recognized me as he was fixing my new phone line at my premises.

But that’s another story.

This is the reason why companies pay big bucks to personalities like Tiger Woods (golf) and Michael Schumacher (F1 racing) to endorse their products.

By associating their products with those personalities, the companies are hoping that what the personalities are in their fans’ minds will be rubbed off onto the products themselves (“excellence”, “world-class”, “professional”, etc).

Or at the very least, their fans will find the celebrities’ endorsement of the product something worth listening to.

Now not everybody is as lucky as I was to be able to get in touch with “celebrities” for “projects” like mine.

However, this “Alignment” concept works not just with people, but with “things” too.

If you drove a big expensive car – you were aligning yourself with the prestige that car had on its own.

The car and what it was perceived as would be rubbed off onto you, automatically.

Even if you didn’t own it yourself, as you had borrowed it from a friend.

Especially when you acted as if you owned it.

Makes sense to you?

The good news is that you can use the same concept to promote yourself.

And you don’t have to align yourself with an expensive “thing” or celebrity either.

There are many “things” around you today that give off different levels of “prestige” and “status” even when they’re inexpensive to get.

Because your Prospects DON’T know they’re inexpensive by virtue of the fact that they’re not “known” to be inexpensive.

You just have to know what those things are.

The Internet, the World Wide Web, E-Commerce, Information Technology – these are different labels for similar things.

Your Prospects have heard of billions of dollars being spent in those areas by big corporations for the big rewards they can get in return.

The media (newspapers, TV, radio) devote a huge number of pages and airtime to IT and IT-related topics because they are in awe of it.

They are in awe of it because their readers (and your Prospects) are themselves in awe of technology, being soaked in its bath of gadgets every single day with computers, the Internet, mobile or cell phones, TV, radio and others.

Thus by simply aligning yourself with things your Prospects are in awe of – they’re suddenly taking notice of you more than ever before due to the “rubbing off” effect.

And that’s one of the reasons why you MUST have a www.YourName.com on your business card.

Complete with e-mail addresses like YourFirstName@YourName.com - just like John Smith does with his john@johnsmith.com address.

A web and e-mail address like the above is all about YOU - who is now aligned with the Internet at its very core level.

And practically NONE of your Prospects are like you yet!

Whereas on any given day you’re just John Smith – from today onwards you’re www.JohnSmith.com who can be contacted at john@johnsmith.com.

Can you hear “WOW” in your Prospects’ heads?

You’re walking with “Paris Hilton” (the World Wide Web in this case) side by side, who is calling your name (“www.YourName.com“).

And you think you won’t be noticed?

Even though it’ll cost you less than $10/month for this privilege? (Your Prospects don’t know this!)

Wonderful things happen to you when you ARE noticed in a good way.

This is the law of the universe and you can’t stop it from happening.

And you’re able to easily tap into it – with just a few minutes of your time!

Thus the SOLOBIS Personal Domain Name Plan is a no-brainer. Get it today, before someone else with the same exact name beats you to it:

http://www.SOLOBIS.com

Sen Ze

P.S. www.OMNICITI.com is now approaching the 1,000 listings mark. Check it out and see the latest additions of web sites that have their owner’s name as their domain!

P.P.S. You can link to this post with the following URL:

http://www.SenZe.com/business-blog/paris-hilton/paris-hilton-and-the-power-of-alignment.htm

Technorati Tags: Paris Hilton, domain name, personal domain name, omniciti, SOLOBIS, celebrity, TV, Tiger Woods, Michael Schumacher, E-Mail Address, e-mail, World Wide Web, E-Commerce, Internet, endorsement marketing, marketing, business

This is an amazing concept that I wrote about a few years back that caused quite a ruckus among those who read it.

It’s a “technique” that gets you what you want by making people around you like you.

If fact, it makes you an IMMEDIATE HIT with your Prospects.

Not only will they like you, they will REMEMBER you.

Not only that, they CANNOT forget you, no matter what happens.

Even YEARS later, when you yourself have forgotten their names or how they even look like!

Best of all – when they call out to you on the street (remember, they wouldn’t be able to forget you even if they wanted to), you will IMMEDIATELY remember their own names!

Now which of your Prospects don’t like to be remembered (fondly) by others?

But let’s get back to YOU, as this technique is about you first, although it’s also about your Prospects.

When you’re liked (and remembered – which goes hand in hand with likeability), you increase the chances of getting what you want, significantly.

Now imagine the effect this powerful concept will have on your business and personal life.

It’s something worth thinking about.

And all you need to know is what to say to the people you would like to do business with.

It involves the following questions:

1. What’s the sweetest sound in the universe to any person?

2. Why is that the sweetest sound in the universe to that person?

Here are the answers that form the basis of this awesome technique.

The sweetest sound in the world to any person, of course, is his own NAME.

This is a FACT.

(Check out Dale Carnegie’s classic book, “How To Win Friends And Influence People” that has a chapter or two on this).

There are minor exceptions (as always), but the vast majority of people LOVE to hear the sound of their own names.

Why?

I mentioned this before, and I’ll say it again.

We LOVE ourselves.

This is the reason why we can look in the mirror every day and feel sad that a wrinkle is appearing, or the hairline is receding or the waistline is expanding.

Otherwise we couldn’t care less.

And our names is a shortcut to everything that’s us. We use our own names to refer to ourselves.

This fact gives you a very potent tool to get ahead in your careers or businesses.

So how do you apply this knowledge?

Simple.

It’ll work only when you’re meeting somebody for the very first time. There are other conditions, but I’ll get to them soon enough.

So okay, both of you don’t know each other’s names and have never met before.

You think he may be a good Prospect for your business.

This is what you do.

Ask him for his name.

Let’s just say he says his name is “Paul Jones“.

Okay. Now this is EXTREMELY important.

You respond with the following:

“What? That’s TOTALLY AMAZING.”

Then you wait for his response.

He’ll say, “Why is that?”

And you say (this is EVEN MORE important – listen up):

“Because my name is PAUL JONES too!”

“Isn’t that amazing?”

(Of course it is. I’m in shock even as I write this.)

Do you see what you’re doing?

WHATEVER name he calls out, you respond with the SAME EXACT NAME!

Now tell me this.

How soon do you think he’ll forget your “name” after that meeting?

Right. NEVER .

Because it’s his name too and he, of course, NEVER forgets his own name.

Think about it. How many people in the past have you met that have the same exact name as you do?

Right.

NONE.

And because it never happens, we take full notice of our namesake when it does.

Your Prospect will be doing exactly this, to you.

Since he absolutely likes to hear the sound of his own name, some of that liking will transfer over to you as well – and you don’t have to do much to earn it, apart from repeating his name back to him

Powerful, no?

But that isn’t the only benefit with this technique.

Once you’ve repeated his name back to him, YOU can IMMEDIATELY FORGET it from that point on, and you will IMMEDIATELY be able to RECALL his name even years later when you see him again.

How?

Because when you share the same exact name with somebody else, he’ll be affected more by this than you because it really isn’t your real name, but it is his.

So when he sees you walking down the street one day – you can bet that last dollar you have that HE’LL GREET YOU FIRST by calling out his name to you (and probably laughing as well), because he thinks that’s also YOUR NAME!

And what happens when this happens?

RIGHT!

YOU NOW KNOW HIS NAME AS SOON AS HE HAS GREETED YOU!!

You need never, ever be caught not knowing someone’s name again.

Brilliant, no?

This works equally as well for the opposite sex.

How?

For example, she says her name is “Georgia Smith“.

You say, “That’s TOTALLY AMAZING! Because my name’s George Smith!”

She says “Christine Langton“.

You say “REALLY!!! I CAN’T BELIEVE THIS. I’m Chris Langton!”

She says “Pauline Zega“.

You say “I DON’T BELIEVE THIS. I’m Paul Zega!”

Heck, it works even when you’re of a different race.

Let’s say you’re a male Caucasian.

He says his name is “Kareem Abdul Jaabar“.

You say, “THAT’S TOTALLY AMAZING! My name’s Kareem Abdul Jaabar too!”

He says his name is “Hiroshi Hiratha“.

You say, “YOU CAN’T BE SERIOUS. I’m HIROSHI HIRATHA too!”

Of course, you’ll have a great time too telling the story of how you got that name.

And here’s AN EXPLOSIVE mix of race and gender, and you don’t have the male equivalent of her name:

She says her name is “May Lin“.

You say “ARE THE STARS ALIGNED TODAY? My name’s May Lin too!”.

In fact, the more different you are to your name (as in you’re of a different race and gender) which is also the other person’s name, the STRONGER the effect will be on him or her.

Try it – it works like crazy!!!!

Here’s another variation of this powerful concept that is equally as important to you in your personal and business life.

What’s the next thing after a person’s name that she will NEVER EVER FORGET and treat equally as important?

Right.

Her birthday, of course.

So if you want to remember another person’s birthday, all you have to do is to ask her, and whatever date it is, you say…

Well, what do you say?

Of course.

“Oh, that’s totally AMAZING. That’s MY birthday too!”

(You’re such a quick learner…I’m so proud of you.)

So when her birthday comes, you can bet she’ll be thinking about you. And if she calls to wish you a happy birthday (on the day it isn’t), you KNOW it’s her birthday, and you can wish her back!

Can you imagine how happy she would be – even though she’s the one who actually reminded you of her birthday?

NOTE:

The above methods work best under the following conditions:

1. You are in a one-to-one meeting with the Subject
You can’t do this in front of people who know you’re not “Paris Hilton” and your birthday isn’t on the 29th February. You just can’t, and you shouldn’t, you hear me?

2. You appear totally amazed and excited
You must be happy that you’re sharing the same exact name/birthday with someone else, because in real life, you would be.

3. You must be able to lie convincingly
Yep, you’ll be throwing your ethics/morals out of the window. It absolutely won’t work if you feel guilty or nervous when you’re talking to them.

If you can do all of the above, you’re all set.

Sen Ze

P.S. Do I use this “Name” technique? Are you crazy? Of course not. Can’t you see my name in your browser?

P.P.S. The logic behind this technique is very sound, even though the morals/ethics behind it are not. I don’t actually use it and you shouldn’t either. It’s a joke, so lighten up.

This “technique” is shown to you so that you realize just how important our names are to ourselves and others – so if you don’t already have a Personal Domain Name that is made up of your actual name, click below and get one now:

Personal Domain Name Plan

P.P.P.S. A buddy of mine ACTUALLY uses the “Birthday” technique! I know because some lady called him up on his cellphone and wished him a happy birthday when we were talking, and he wished her back – in front of a confused me, because he had celebrated his birthday 2 months before with a bunch of us!

P.P.P.P.S. In the OMINICITI Personal Domain Names Directory (which has 700+ listings of websites with Personal Domain Names now), there are two “Susan Isaacs“.

One Susan Issacs is found at www.SusanIsaacs.com, and the other one is found at www.SusanIsaacs.net (if you can’t get the dotcom version of your name, get the dotnet version, or whatever version you can get your hands on because once they’re gone, they’re likely gone forever).

Both are totally different people doing different things. One’s an Author, the other’s an Actress. If you put them together at a party, you can bet neither will forget the other and what she does and show she looks, for as long as they live! Check their sites out – you’ll see how different they are in all aspects even though they share the same name.

P.P.P.P.P.S. You can link to this post with the following URL:

http://www.SenZe.com/business-blog/names/how-to-make-others-like-you.htm

Technorati Tags: networking, business networking, dale carnegie, how to win friends and influence people, name, names, business introduction, remembering names, how to remember names, positioning, business positioning, personal domain name, domain name, SOLOBIS, Project SEGO

What do most of the following people have in common?

Doctors
Architects
Mechanics
Instructors
Trainers
Tutors
Teachers
Consultants
Real Estate Agents
Insurance Agents
Stockbrokers
Feng Shui Masters
Accountants
Lawyers
Engineers
Authors
Musicians
Artists
Mechanics
Judges

Yes, they’re all experts at what they do.

But even better, and even more stunning, is the fact that the vast majority of them don’t have a web site at their own Personal Domain Name that bears their actual name!

Just do a quick check, right now.

How many experts around you do?

Right – few, to NONE.

But a Personal Domain Name for experts is a no-brainer.

Why?

Here are just seven reasons:

Reason #1: We remember other people by their NAMES first

Then we’ll associate that name with the company they work with – if we bother to do this additional linking exercise in the first place.

The company they’re associated with is USUALLY the next thing we’ll think of, AFTER we’ve got a name on the person, or if we can’t remember his name.

We associate other people by their names first and foremost because we need a LABEL to link that person with.

But a company can be home to more than one employee.

And its employess can move to another company over time.

Or it can die within 5 years (as most businesses do).

Whereas people have an average lifespan of 70-80 years.

And so a company is a distinct entity that is totally separate from the person.

Even if Microsoft is Bill Gates and Steve Jobs is Apple.

(They aren’t, actually.)

Because you’ll call them “Bill” or “Steve”, not “Microsoft” or “Apple” respectively.

It’s “Bill” first, then “Microsoft”. Or “Steve” first, then “Apple”.

It’s just the way the brain works.

THIS IS A FACT.

You know it is.

AND IF YOU’RE AN EXPERT YOURSELF, YOU CAN EITHER TAKE ADVANTAGE OF IT, OR WATCH YOUR COMPETITORS DO IT AT YOUR EXPENSE.

Reason #2: The Internet Is All Around Us

And with the Internet being such a big part of our lives now and in time to come – a Personal Domain Name will soon become a necessity.

Practically everybody has heard of it and the World Wide Web.

And hundreds of millions of people use it every single day to do their research, find information or best of all, buy products or services.

And you can bet that shirt on your back that some of your Prospects/Customers will use it at some point to look for you.

Over 40% of my Prospects/Customers find me by typing my name directly into their Internet Browsers followed by a “.com” at the back.

That’s a HUGE percentage by any means.

And that’s potential Prospects/Customers lost if you don’t have a Personal Domain Name in the name you’re known for, especially when you’re an expert at what you do and people look out for you for help!

Reason #3: It Costs Less Than $10/Year

A Personal Domain Name costs only $8.10/year at this Domain Name Registrar.

For less than $10/year, your status has now been elevated to one that is higher than everybody else WITHOUT a Personal Domain Name.

You suddenly stand out. You’re different. You have something that is related to the Internet in some way.

You’re now cooler than everybody else carrying a cell or mobile phone but don’t have a Personal Domain Name!

Reason #4: Your Web Site At Your Personal Domain Name Sells Your Services For You

Your Personal Domain Name is the address for your web site. SOLOBIS enhances some of the best-looking WordPress themes for your use.

You simply focus on your content by writing about you and what you do, and selling any related items you may have there as well by putting up information about them and linking it to an order form for orders to be made via credit card.

And writing and publishing at your Blog for the world to see is as easy as writing and sending e-mail to your contacts!

Reason #5: You Have More Than One Profit Center

The SOLOBIS Personal Domain Name Plan comes with the “SOLOBIS Personal Domain Name Profits E-Course” worth $197 that will teach you more ways to profit from your Personal Domain Name apart from just selling your services/expertise on your Blog above.

Discover some other mind-bogglingly easy ways that anybody can do to profit from their Personal Domain Name – by simply using it!

Reason #6: You Get Express Listing In OMNICITI

OMNICITI.com is the world’s first Personal Domain Name Directory that only lists web sites with Personal Domain Names. It currently has over 620 links and is growing every single day.

Once you’ve posted a good profile about yourself on your Blog, you can then submit your Personal Domain Name to it for listing (just make sure you follow its guidelines).

You will be seen by others who are checking out other people for certain expertise or help, all over the world.

Reason #7: One Day, Everybody Will Have His Own Personal Domain Name

This is my brain-dead prediction – and I’m having lots of fun seeing it becoming a reality day by day. I’m sure you can see it too by now.

It’s been happening since the World Wide Web started – but it’s about to take on a speed it’s never seen before.

So get your preferred Personal Domain Name now before they’re all gone forever.

By being here, you’ve been alerted to the next great trend, worldwide.

What’s more, you can actually see it happening in real time.

How lucky you are.

Click below now and get your own Personal Domain Name before it’s gone forever:

http://www.SOLOBIS.com

Sen Ze

P.S. Tell an Expert you care for about this development. You can link to this post with the following URL:

http://www.SenZe.com/business-blog/blog/an-important-asset-for-experts.htm

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