Sen Ze’s Business In Your Pajamas! Blog

We’ve discussed that a cool mug that your Customers get from your food outlet or restaurant can help you bring them back again and again, in my last post on Loyalty Programs for Food Outlets.

However, I also mentioned that a cool mug alone isn’t good enough.

So what else must you do with the cool mug?

Print a great offer on the front of the mug, that’s what.

Check it out:

It reads:

“Bring It Back. 40-Cent Refills. The Grill”

Now is that an irresistible offer or what!  

Now your Customers are getting GREAT value from you for something they want to consume every single day (think coffee, tea, Coke, whatever) – especially when the same drink elsewhere costs double or more!

You want Repeat Customers?

With this simple marketing tactic, you can’t stop them from coming back to you even if you pelted them with cherry pits at your door!

Now you’re thinking:

If the refills costs so little – how are you actually making any money, after all is said and done?

After all, that 40 cents could be your cost for the drink!

Well – let me tell you something.

You could even lose money on your refills and still make profits you’ve never seen.

Think about it.

My next post will reveal how this is done – and how the principles involved in this very neat idea can apply to any business – online or off!

Stay tuned.

Sen Ze

Remember my post on using your Customers’ credit cards for a Loyalty Program to bring them back to your restaurant or food outlet again and again instead of printed Loyalty Cards since most people will forget to bring those Loyalty Cards out?

If you’ve missed that post – it’s found at this link.

That is a great idea and costs the restaurant owner almost nothing to implement.

Well, here’s something else that your Customers will not forget to bring with them every time they want to visit your restaurant or food outlet. In fact, it will actually make them think of visiting your restaurant all the time.

It’s not their credit card (because I’ve covered this already) or a printed Loyalty Card. In fact, it’s not a card at all.

So what is it?

It’s a mug that is sold by your outlet to your Customers at a nominal price. So this is yet another marketing tactic that will cost you nothing after all is said and done, and yet will bring you extra profits you will never see if you don’t implement it.

However, it’s no ordinary mug – in fact, it’s a mug that your Customers would be happy to own and carry around.

This mug can hold hot or cold drinks and keep them in that state for some time – almost like a thermos flask, even if it doesn’t keep the drinks hot or cold for as long.

Here’s how it looks like:

It has a cover that has two holes – one for a straw, and the other for you to sip from if you don’t want to use a straw:

The hole in the middle is for the straw, and the one at the bottom is for your mouth.

The two holes are important to allow your Customer to drink from it without having to open the lid so that the drinks can be kept hot or cold longer.

Ok, so that’s how the mug functions. It makes a wonderful item for your Customer.

But a cool mug alone won’t bring them back.

So what will? Well, think about it for a moment.

Actually, you have a few days for this exercise, because I’ll reveal in my next post what the restaurant giving this mug away had done just once with the mug, that brought their Customers back to them again and again.

And again.

And again.

Talk to you later!

Warm Regards,
Sen Ze