See this wonderful and creative method that it used to draw attention to its stores, that appealed to a huge number of its prospects. It looks almost magical – and you can certainly learn a thing or two from it:

McDonalds does things the McDonalds way again, but this time it gets lots of attention for its “competitor”, the very entity it is trying to snuff out. Its “competitor” is McCurry:

McCurry’s owner is Suppiah (see video image above).

He’s one of my first students in my very first Boot Camp on Internet Business and Internet Marketing way back in 1999 (not many people even know about this Boot Camp). Shows you how long I’ve been doing Internet Businesses, which is way before most people – but there’s a more important point coming up.

The short of it all – McDonalds claimed that McCurry had no right to the “Mc” prefix as it’s part of the “McDonalds” trademark. Malaysia’s High Court agreed. McCurry appealed to the Court of Appeal, which reversed that decision. McDonalds appealed to the Federal Court, which upheld the Court of Appeal’s decision.

In short, McCurry took on the might of McDonalds, and won. And in the process, generated what Suppiah himself estimated is about $1 BILLION worth of positive publicity worldwide, for its McCurry brand. People all over the world who have never heard of McCurry, took notice and now know about McCurry.

All the media outlets in the world picked this story up, including CNN and major TV stations:

http://edition.cnn.com/2009/WORLD/asiapcf/09/08/mcdonalds.mccurry.legal.malaysia/index.html

(I was featured on CNN too, for my Blindfold Drive event – but Suppiah’s event has a bigger impact since a familiar corporate giant is involved.)

Suppiah and I actually discussed his stand against McDonalds about 8 or 9 years ago, when Suppiah started his McCurry restaurant. How do you deal with McDonalds’ might and intention to own the “Mc” prefix – which really isn’t for it to own?

“McCurry” is an actual Scottish surname, although in Suppiah’s case, it’s an abbreviation for “Malaysian Curry Chicken”. If McDonalds were allowed to own the “Mc” name – it means that no other business can use a “Mc” as part of its name.

Is that fair? No, not in our minds. Is that legal? This is for the courts to decide but our guts (you and I) tell us that the courts should decide against McDonalds – although our guts are really different from what the law might be.

Note that some courts in some jurisdictions have ruled in favor of McDonalds when some businesses tried to use “Mc” as part of their business name, even if that’s their actual name – but this isn’t a clear cut case for sure and different jurisdictions will have different judges sitting to decide on the issue.

Also McDonalds wasn’t suing McCurry for “passing off” which is where McCurry was trying to mislead the public into thinking it’s part of the McDonalds chain of restaurants, when McCurry clearly made no attempt to do so as it doesn’t offer any food that remotely resembles McDonalds’, nor did it follow McDonalds’ theme, colors or have a Ronaldo McCurry as its mascot.

And since “McCurry” the name clearly isn’t “McDonalds” the name either, this left McDonalds with just the “Mc” prefix that it tried to claim was part of its trademark which couldn’t be used by other businesses. It didn’t have the strongest case but it either could let things be – or take a chance to strengthen itself even more with a potential victory in the courts.

It chose the latter and lost.

While this loss isn’t going to affect McDonalds’ business much, it has the opposite effect on McCurry – which is the underdog going against an 800 pound gorilla. The media love such stories – and painted the town (or the planet) red with it – because the masses love such stories too.

This is business strategy executed at the highest level – and Suppiah truly deserves his victory for he had nothing to fear since he really didn’t do anything wrong. McDonalds started the “fight”. It was a calculated move on their part that simply backfired on them.

But how many other people would have given in just because a corporate giant threatened them with a lawsuit – even though the corporation may not have a solid case to begin with?

You can be sure there are corporations using lawsuits as a weapon to stifle competition which is in effect pitting the amount of money they have against the poor, small businesses who simply can’t afford to defend themselves in court.

This anti-competitive strategy being practiced by giant corporations isn’t discussed much but it’s happening.

But there’s another 800-pound gorilla story where you get a giant corporation to be on your side which provides BOTH of you with what both of you want.

That 800-pound gorilla is Google.

You want FREE, NEVER-ENDING, FRESH and HIGHLY-TARGETED Leads or Prospects for your businesses, websites or offers. Google wants their users to have the best experience in finding what they’re looking for.

It’s a match made in heaven.

Google will give you all the FREE, FRESH, NEVER-ENDING and HIGHLY-TARGETED leads you want – if you will just give it what it wants.

My Google Magic System shows you EXACTLY how to give Google what Google wants with the LEAST amount of effort on your part. In fact, you don’t have to life a finger to do anything!

I used to dread tackling Google because while the work to do it wasn’t difficult, it was tedious, repetitious and mind-numbing. This is so even if you used software or people to do the work for you because if it’s tedious, repetitious and mind-numbing, the people you hire won’t be able to do the work for long.

I’ve solved the above problems in more ways than one. And I’m proud to be showing it off to you so that you can see for yourself how doable everything really is, right now.

Note that Google can get you THOUSANDS UPON THOUSANDS of free visitors for MONTHS, even YEARS on end, and you’re going to know how this is done in my FREE talk below. Register for it and be blown away by how easy it can be – NOW!

http://SenZe.com/googlemagic

If you’re in Singapore, I’ll be there next Monday, Sept 28th. Click below to register for your free seats in Singapore:

http://SenZe.com/googlemagics

Cheers!
Sen Ze

This system solves some of the biggest problems with Search Engine marketing, including not knowing how much work is needed to get the results you want, and which keywords to target with precision.

The result is a HANDS-FREE system that gets you top 10 rankings in Google FOR THE KEYWORDS that you WANT to target, for whatever reason (usually the sheer volume of searches but not always).

Yes, you’ll get the results for POPULAR keywords that can have tens of thousands, even hundreds of thousands of searches a month. You don’t ever have to target “long-tail” keywords (that few people ever search for) any more (unless you want to as part of your strategy, of course)!

It also works with keywords that show up lots of competing pages in Google’s search results. You could be looking at a hundred million competing web pages for that keyword – or even a billion.

It DOESN’T matter how many.

Because in reality, you’re NOT competing with all of them!

When you discover this simple secret that nobody tells you about, your Search Engine marketing efforts suddenly become so much easier and more effective as you now know exactly what NOT to do.

It also OPENS UP many new keywords for you to consider targeting. Keywords that you wouldn’t even consider previously due to your previous beliefs on the “issues” with popular keywords and number of competing web pages.

How sweet is that?

I explain everything, including my hands-free system for getting top 10 Google rankings, in my free talk called “Google Magic” on Thurs Sept 17th at Armada Hotel.

Click below to register right now – seats are very limited:

http://SenZe.com/googlemagic

Get ready as I shatter some of the most persistent myths about search engine marketing right before your very eyes. You’ll also discover how you can finally, and easily be a major search engine marketer – without even lifting a finger!

http://SenZe.com/googlemagic

See you then!

Sen Ze

Here’s a sneak preview of what you’re getting. The following diagram illustrates “The Product”:

You’ll get a WordPress Blog all set up for you, based on a theme you like from a list.

All you need to do is to put up a one-page post on this Blog. This blog post can be on anything you wish.

Although you may want to follow some of my suggestions.

But that’s entirely up to you.

You’ve never posted on a Blog before? Don’t worry about it.

Posting on a WordPress Blog is as easy as, say – logging into a webmail account (like your Yahoo Mail or GMail account), selecting a recipient for your e-mail (or keying in a new contact’s e-mail address), typing in the actual e-mail to him and then clicking on the “Send” button.

Except that you’re logging into your (SOLOBIS-Enhanced) WordPress Blog, typing in your post, selecting a category for your post (or creating a new one) and then clicking on the “Publish” button when you’ve finished!

Like I said, you can post on anything you want.

And then you can just leave your Blog alone, with just 1 single page posted.

Forget keyword research. You don’t need any of that.

And that’s it for your Blog.

And no automated RSS Feeds from other publishers, or scraped Search Engine content, etc, either.

Yep.

(If you don’t understand any of those terms, it doesn’t matter.)

It’s not even AdSense – so forget about adding tons of posts to your Blog and hoping to make money by being Google’s partner, and at the same time trying to beat its search algorithm by getting listed high in its Search Results so that Google can share its ad revenue with you from the clicks you get on Google’s ads on your Blog pages.

Of course, you can always add new posts to it, if you wish and still do the AdSense model. But you don’t have to and it’ll be perfectly fine the way it is.

And now for “Secret Tool” No.1.

Secret Tool No.1 is the reason why Project SEGO took off in the first place. It’s based on real-life cases making up a mini-movement on the Internet today – but the majority of us are ignorant of it simply because:

1. We don’t know better;

2. Nobody told us about it. (Actually, I did, but I said many other things too, so it probably didn’t stand out enough.)

No.1 gives your Blog the “legitimacy” it needs for you to create the impact you want on your Prospects.

And “Secret Tool No.2″ markets “Secret Tool No.1″ for you automatically, as you use the former.

And you will use Secret Tool No.2 all the time.

Oh…and then there’s the “mini-movement” I was telling you about in my previous posts.

It’s a world’s first Directory of the people who knew better.

Soon you will be too, and you’ll be listed within it (if you follow its guidelines).

It’s growing steadily every single day.

Proof enough to you or anybody who cares that this is the new “wave”.

It isn’t Web 2.0 either.

This goes beyond that.

* Shudder *

Ultimately, Project SEGO is about having fun even as you’re making money with your Internet Business.

And isn’t that what you deserve?

If you’re not already on the SOLOBIS Priority Notificiation List, well – get on it now by clicking on the link below:

http://www.SOLOBIS.com

You’ll get some extra benefits those not on it will not get.

We’re launching in about 7 days…

Sen Ze

P.S. My next post will deal further with the “Enhancers” of Project SEGO. Stay tuned.

P.P.S. You can link to this post with the following URL:

http://www.SenZe.com/business-blog/internet-business/project-sego-the-product.htm

Technorati Tags: WordPress, WordPress Blogs, Blogs, Search Engines, SEO, Search Engine Optimization, Google AdSense, keyword research, RSS Feeds, RSS Feeds to Blog, Directory, Project SEGO, SOLOBIS, Web 2.0, Internet Business, Internet Marketing, Viral Marketing

The reason is that my team and I have been busy putting the finishing touches to probably the best Internet Business that ANYBODY can do.

Ever.

It took about 12 months from the time I conceptualized it based on real-life case studies (including my own), but the effort is absolutely worth it (for you, that is)!

I don’t know of any other Internet Business that is easier to do – and I do know of a lot of things when it comes to running Internet Businesses.

It’s a breakthrough because now EVERYBODY can be an Internet Entrepreneur, whether they want to be an Internet Marketer or not!

This is great news for YOU if you’re looking for:

1. A super-easy Internet Business with the easiest product to sell – ever;

2. That brings you either lots of spare income or an absolute fortune (your choice).

3. Year after year after year after year (yes, you read that right!)

4. That works for you even if you have zero knowledge of marketing on the Internet
(This means you don’t need to spend money on Google AdWords, or Search Engines Optimization, or Article Marketing, etc.)

Interested? Read on.

You’ll be “selling”, on auto-pilot (great concept, a total reality) a “product” that everybody will want very soon.

Yes, EVERYBODY.

What?

You can’t sell to “everybody”, you say?

Yes, you can, with this product.

If they don’t want it now, they will want it soon.

The longer they go without it, the more they will want it.

Why?

Because there’s a very limited number of it.

Everybody will want it, but there are only a fraction of this number that can be sold.

As a result, this “product” practically sells itself – when you see how I’ve set it up for you.

You’ll be marketing the product almost effortlessly – by simply using it!

In your Pajamas, or even out of it!

(In your suit, maybe?)

It’ll be launched on June 5th 2007 (if you’re in the US) and June 6th 2007 (if you’re in the UK and Asia).

You DON’T want to miss this.

And the price?

It’s so low you’ll think you’re in heaven.

Seriously.

In a nutshell:

1. It’s a “product” that just about everybody wants.

2. It’s cheap.

3. There’s a limited number of them.

4. Which makes everybody want them even more.

5. Everybody who buys it will want to use it (otherwise they won’t buy it)

6. Everybody who uses it will be marketing it to their friends – automatically!

7. When you use it, you’ll be looked at differently in a good way by those around you

8. When they do that, they can get it too – from you!

9. They can make money with it in more than one way.

10. Their personal value will soar.

11. They make more money at the same time.

12. Their grandmother will be able to sell this.

13. Did I mention they’ll be earning Recurring Income for YEARS with it?

14. The “selling” and “marketing” of the product is done for you on auto-pilot, when you use it (which you will, otherwise you wouldn’t buy it).

15. There is no need for you to “deliver” the product.

I can go on and on – but it’s important you realize just how simple and amazingly effective this product really is.

Get on the Priority Notification List or you’ll miss out. We’re launching in about 12 days!

Click below right now:

http://www.SOLOBIS.com

Cheers!

Sen Ze

P.S. This will likely create a mini-movement of its own, at the very least, if not a mega-movement.

P.P.S. You can refer others to this post with the following URL:

http://www.SenZe.com/business-blog/internet-business/the-simplest-and-easiest-internet-business-ever.htm

Technorati Tags: internet business, internet marketing, easy internet business, simple internet business, Google Adwords, Adwords, SEO, Search Engine Marketing, Article Marketing

No?

Click below and then come back here:

http://www.unsw.edu.au/news/pad/articles/2005/sep/Orion.html

It promised to revolutionize search technology, including Google’s very own.

Google bought it over.

Ori came with it.

Google has 3 options since then:

1. Incorporate this technology into its existing algorithm now; OR

2. Kill it, so that nobody else can get their hands on it; OR

3. Introduce it in the future should this be necessary, to compete with Yahoo and MSN if they come up with something similar then.

With Orion’s creator working for Google, Yahoo and MSN will have to start from scratch.

It’ll be some time before Yahoo and MSN can have a working prototype, if they decide to go the same way.

Now which way will Google go, you think?

Sen Ze

Technorati Tags: search technology, search algorithm, Orion Search Engine, Ori Allon, Google, Yahoo, MSN, competition, competing, competitors