I did something I’ve never done before in my entire life.
I went to a bookstore about 2 months ago and bought 2 books that I had no intention of reading anytime soon.
They’re still on my table and I still haven’t found the time or urge to go through them yet.
I’m not saying those 2 books aren’t worthy of my time. They’re both updated and revised editions, which means that they’ve already gone past their initial print runs, and therefore are doing very well indeed.
The reason for my lack of “involvement” with those 2 books is simple.
I was finishing up on another book of mine with my co-author that would complement the 2 books I’ve found perfectly.
Buying those 2 books simply spurred me on to finish the endless scanning of the text for mistakes so that it could be published.
Otherwise I could go on forever, trying to make a good book as perfect as it could be.
Thus after about 8 months or so from the time the idea was conceived with my publisher and co-author, it’s finally published!
Here’s the third book in the “series”. No prizes for guessing which 2 books have been sitting on my table unread, and which one has been taking up my time for the past few months:
Yep, “The AirAsia Story” is my 3rd book in print format. It’s a book that had been begging to be written for quite a while.
And together with my wonderful co-author Jayne Ng, it’s finally done.
I was involved in almost every aspect of its production including coming up with the title and sub-title, back cover description, conceptualizing the cover design, overseeing the layout, discussing with Jayne on the content we would like to present, proof-reading and editing – in addition to writing parts of it.
We have an Editor to edit our work too, but there were quite a few last-minute additions that we simply had to fit in that resulted in some editing being done on our own as well.
It isn’t the way other publishing companies would follow – but it is ours’. Our publisher, Adrian (of Kanyin Books) gave us full creative control with some awesome ideas of his own to boot – and the result is a book we’re proud to be associated with.
We timed it to coincide with the launch of the last Harry Potter book 2 Saturdays ago (this is another Pajamas marketing lesson for you), but some last-minute delays ensured that it was not to be.
Nevertheless, it hit the bookstores just a few days ago.
And word has it that its sales are making Adrian a very happy puppy.
Here’s what the back cover says:
Since bursting onto the scene in 2002, AirAsia has become one of the most successful budget airlines in Asia today.
The book traces AirAsia’s eventful history from its humble beginnings as a small-time player with only two aircraft to its credit and $40 million in debt from Day 1 of its operations, to its present-day success as THE trendsetter among Asian low-cost airlines. It now carries millions of passengers every year, making millions in net profits in the process.
This happened in the aftermath of 9/11 and despite very stiff competition from many other budget airlines in the region as well as leadership from a CEO who was unfamiliar with the airlines industry.
Yet AirAsia’s journey to success has been anything but smooth.
This book reveals its challenges, hurdles, bumps and how it overcame them all in more detail for you to have a fuller understanding of just how remarkable its achievement really is.
Get ready to be blown away by the resilience, daring and imagination of its founders who all bravely took on the brutal circumstances they were in (and still are) that resulted in AirAsia becoming THE brand on the lips of budget air travellers all over Asia in just a few short years.
You’ll also discover some of the people behind AirAsia who you don’t normally hear of, and what their roles are. It’s a fascinating read that takes you into the realm of a real business with real challenges.
AirAsia fully practices Pajamas business and marketing principles to reap its millions of dollars in revenue every year – starting from year 1 of its operations.
It’s a sexy overnight success story that is quite irresistible to not just me, but anybody who has been exposed to parts of the AirAsia story these past few years.
Go to any major bookstore if you’re in Malaysia and look for it.
If you’re living outside Malaysia, click below to order it and have it delivered directly to your doorsteps within a few weeks:
2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for
Postage and handling costs have already been included in the price. While this will cost you more than if you were to buy from a bookstore, I’ll make it up to you by giving you a head start over everybody else with a NEW, yet-to-be-released Special Report of mine that covers some of the most interesting and profitable online business models you may have come across without realizing their significance in terms of generating millions of dollars in revenue – with the least amount of work possible.
It’s a brand new Special Report, but you’ll get it first even before I officially announce it to my list.
Completion of this Speical Report is only a few weeks away at most (probably within 2 weeks or so).
This Special Report may make you a millionaire many times over as it will generate BIG money-making ideas for you that you will never be able to come up with on your own. Those business models certainly have made their owners very rich indeed. Put your own twists on them, or combine a few together…
This Special Report is different from my classic Mini-Encyclopedia Of Low-Cost, High-Profit Internet Business Models that has been selling very well over the past few years now. There are an additional 20 examples of just ONE type of Internet Business Model which I have not included in the Mini-E yet (the Mini-E itself contains 19 other different Internet Business Models with numerous examples of their applications in the real world. It’s a MUST for your Internet Business and Internet Marketing library!).
Some of those 20 examples require sophisticated programming and infrastructure capabilities, while others are so simple you’ll laugh yourself silly as to why you didn’t think of them or do them on your own first.
To get the new Special Report (when it’s ready) before everybody else does, order “The AirAsia Story” from the link above.
Now that this is done, there are quite a number of other print and electronic books in my head that I need to give life to in the months ahead, some of which will absolutely delight you.
P.S. You can link to this post with the following URL:
Technorati Tags: Air Asia, Tony Fernandes, Ryanair, Easyjet, MAS, airlines, aircraft, travelling, Kanyin books, profitable business model, internet business models, internet marketing, Sen Ze’s Mini-Encyclopedia Of Low-Cost, High-Profit Internet Business Models, Mini-E