Sen Ze’s Business In Your Pajamas! Blog

How much time can you have in a day?

24 hours, of course.

How much effort can you put in a day to market your web site?

This can be a lot, depending on your attitude and knowledge – but it’s usually not enough.

So how do you multiply your time and effort in a way that will make you more money?

Easy – you find others who are willing to put in the time and effort with you.

And why would they want to help you here?

They’ll do it usually for money or compensation of some kind.

But usually for money.

Which is good for you, since it’s usually very easy to send money to them.

So you’ll have to hire them to help you out without knowing if they’re as good or better than you are?

Well, you can pay them ONLY if they show some results, which is a measure of their performance.

What sort of results should they show you?

This is up to you, but my favorite type of results is for them to show me some SALES of my products as a result of their efforts.

Thus if I’m selling something on my web site as a Merchant, and they want to help me promote that product – then I want to see sales coming from their efforts before I pay them.

Fair enough?

Why would they want to put in all the time and effort to do something that only rewards them when a sale occurs?

Because:

1. If they do it right, the money they make from this arrangement can be a HUGE amount
This can be a whole lot more than being paid whether a sale happens or not, working for you as your employee. They would be paid for the same effort, but with more money as your Affiliate (if they do it right). The commission to them can range from 5% all the way up to 70% or more of the purchase price of the product, depending on what the product is. And prices for those products can range from $10 – $20 to thousands of dollars – so the compensation can be pretty substantial for some Affiliates who know what they’re doing.

2. They don’t have to be a Merchant with products to sell
They can simply represent those Merchants as their Affiliates. There’s no need for Affiliates to pack and deliver products to customers, or deal with customer support issues. That’s the Merchant’s job.

3. There are more “opportunities” for Affiliates
Since no special qualifications are required of the Affiliate other than a willingness to give it a shot following certain rules and policies set by the Merchant, Affiliates have more advantages over a “job”. Affiliates qualify themselves, and can choose from thousands of Merchants to represent.

Awesome Leverage Provided By Affiliate Programs
==================================

The Merchant leverages on the time and effort of the Affiliates to reach out to more Prospects and only pays for performance. When a sale occurs, the Merchant has the money to pay the Affiliate off from the money collected from the Customer, so this is a risk-free arrangement for the Merchant in that he doesn’t have to gamble his money on a non-performing “employee” instead.

The Affiliates leverage off the time and effort of the Merchant in creating a product that others want to buy and in the Merchant dealing with support issues so that the Affiliates don’t have to. They simply focus on referring the Merchant’s products and services to interested Prospects, and they can get started right away.

Some Customers will only get to buy some really useful products and services when Affiliates are involved because the Merchant himself, even with a team of marketers on his payroll, cannot reach out to as many Prospects as compared to hundreds or thousands of Affiliates all doing their thing, being paid on performance. Customers will be thankful for products and services that add value to their lives in a way that they want which can be fulfilled by the Merchant – but they don’t necessarily know where to look for them without the Merchant’s Affiliates’ efforts.

This is a Win-Win-Win concept all the way, that involves the transfer of money from the Customer to the Merchant, and from the Merchant to the Affiliate.

Which is also the reason why many businesses use Affiliates to help market their products for them, and why there is no shortage of Affiliates willing to help out.

What’s Amazon’s role in Affiliate Programs?
=============================

Contrary to what you may think, Amazon.com didn’t invent the Affiliate Program.

Affiliate Programs have been in existence longer than you think.

That house you bought was probably sold to you by a Real Estate company, represented by its “Negotiator”. This company was an “Affiliate” for the previous houseowner as it was only rewarded for its efforts in selling the house to you. It will then pay its Negotiator from this commission earned, keeping the balance.

That stock you sold last week was executed by your stockbroker. The company that he works for, the stockbroking firm, is your “Affiliate”, earning a percentage of the stocks’ selling price, only when you sold it. A part of this commission goes to the stockbroker for helping the company execute its clients’ trades.

That insurance policy you have was sold to you by the insurance agent of an insurance company. This agent is the “Affiliate” of that company who pays him a percentage of the yearly premiums you pay to the insurance company to keep your insurance policy in force.

That car of yours was auctioned of by an auctioneer some time ago with the auctioneer’s company getting a percentage of the winning bid as its commission. The auctioneer’s company is your “Affiliate”, and pays the auctioneer from the commission earned for the work done, keeping the balance.

The damages won for you by your lawyer in court against the defendant who injured you in a Personal Injury case can be paid from a percentage of the damages due to you, on a “contigency fee” basis. He’s acting as your “Affiliate”, although you would still call him your “lawyer”.

There are many more examples, but you get the idea.

Affiliate Programs work for all parties very well – and what Amazon.com pioneered wasn’t an Affiliate Program, but an online tracking system for Affiliates who want to refer customers to them via the Internet for monetary reward.

Today, there are Affiliate Programs for all sorts of products and services, because of the leverage provided by an Affiliate Program software that tracks Affiliates’ efforts and sales that also doubles up as an “Affiliate Recruiting” software.

We’ll take a closer look at this powerful piece of software in my next post, that added tons of value to every party to a sales transaction.

You’ll discover how it can help the Affiliate and Merchant in ways you’ve never known – even if you currently run an Affiliate Program yourself.

As usual, I’ll serve up something surprising for you to devour.

Stay tuned.

Sen Ze

P.S. You can link to this post with the following URL:

http://SenZe.com/business-blog/affiliate-program/affiliate-program-for-merchants.htm

Technorati Tags: Affiliate Program, Leverage, Amazon, Amazon.com, Affiliate

One of the most powerful marketing techniques ever involves the humble e-mail (the killer application for the Internet) and a Special Report in PDF format.

A Special Report can educate the reader on a topic, before leading him to a web site that sells a product related to that topic.

An educated reader would be more prepared to buy the product than a prospect who doesn’t really know in detail what your product is and how it can benefit him.

A Special Report in PDF format also, by virtue of its being in PDF format (instead of Word), carries more “weight” since not everybody knows how to create a PDF document, but everybody knows how to create a Word document.

When it carries more “weight”, it gets opened up by more recipients. This is crucial.

Now when a Special Report is attached to an e-mail, and is read and appreciated for its contents, the recipient of the e-mail sometimes forwards the e-mail and attachment to his friends. This happens often because forwarding is super easy to do.

And so the Special Report makes it way through the Internet to a new batch of recipients. Assuming I have sent the Special Report to 3 of my friends, and each of them forwards the entire thing to 5 of their own friends, I’ve just marketed my web site to 3 x 5 = 15 people with just a click of the “Send” button on my side, and the “Forward” button on my friends’ side.

For free.

If each of those 5 recipients were to forward the e-mail and Special Report to 6 of their friends, I would have marketed my web site to 3 x 5 x 6 = 90 people, for free!

If I send it to 10 of my friends and the above forward rates remain the same, I could reach 10 x 5 x 6 = 300 people!

A really good Special Report can be forwarded by many parties down to many levels and within days can cover the entire planet!

If you’re an Affiliate for a Merchant, sending a valuable Special Report containing your Affiliate Link within it to your friends and contacts would end with them helping you reach out to their own friends and contacts for just a few minutes of your time.

If any of them clicks on your Affiliate Link within the Special Report and purchases from the Merchant’s web site – you’ll earn your commissions!

There are few easier or cheaper methods of marketing than the above.

The only requirement is a good Special Report and a list of friends to send the Special Report to.

The Special Report must contain valuable information that is also interesting to read, so that its chances of being forwarded are multiplied manifold. Someone may forward it for the valuable information, another may forward it for its entertainment value.

The only “problem” is that Merchants don’t usually provide you with a valuable and interesting Special Report that you can use for this purpose.

Or if they do, the replacement of the link is usually done with a piece of “rebranding” software that you need to download into your computer and install, before opening the Special Report with it and changing the links in question. This isn’t easy to do, and most Affiliates don’t use it, thus limiting its impact.

But there is a Merchant that knows the power of this simple Internet Marketing technique, and is encouraging its Affiliates to use it to the fullest for mutual benefit, and has come up with a simple no-download “rebranding” or “customization” tool to increase its usage.

The Life Changing Party is such a Merchant. It has:

1. Its own valuable and interesting Special Report.

2. A free Affiliate Program that you can join within minutes.

3. A strategic partnership with SOLOBIS to provide you with a FREE Special Report Customization Service that automatically changes the regular link to the Life Changing Party within the Special Report to your own Life Changing Party Affiliate Link!

With the above, you can now become a Life Changing Party Affiliate and market it via the Special Report containing your Affiliate Link to your friends, within a few minutes!

To get started, follow the instructions below:

1. Click here to become an Affiliate for the Life Changing Party for free. Tracking of your sales is done by the AffiliateRising Affiliate Program software – one of SOLOBIS’s most powerful new applications!

2. Click here to customize the Special Report with your own Affiliate Link, in just a few clicks. There’s no software download required!

3. Download and save the customized Special Report into your computer.

4. Draft your e-mail, telling your friends to read the Special Report.

5. Attach the Special Report to your e-mail.

5. Select as many friends as possible to send the e-mail to. The more friends you send it to, the higher the chances of this Special Report travelling far and wide via e-mail forwards.

5. Click the “Send” button.

6. And you’re done!

Amazing, no?

The Life Changing Party Early Bird promotion prices ends on November 30th 2007 – just enough time for your Prospects to decide to go before the prices go up! Time to get going with your promotion now…

Sen Ze

P.S. You can link to this post with the following URL:

http://www.SenZe.com/business-blog/internet-marketing/a-simple-but-powerful-internet-marketing-technique.htm

Technorati Tags: internet marketing technique, marketing technique, e-mail marketing, market web site, marketing tactics

It’s great to be keeping up to date with all the proven business concepts, strategies and tactics to have an advantage over your competition.

However, the most important aspect of your success, business or otherwise, is within YOU.

For WITHIN you is where everything starts.

Whether you succeed or fail is your responsibility.

So this post is about you and your successes, even as I talk about my own.

I do this not to brag (really), but to give you some first-hand examples so that you know that I know what I’m talking about. Otherwise you’ll say I’m all theory and nothing else – which couldn’t be further from the truth.

This makes a good break from the usual business concepts, that’s for sure. But I hope you’ll see the point, because it’s the most important thing that you can do for yourself.

Ok, let’s begin…

I had a number of dreams as a child.

I wanted to become a lawyer - so I visualized becoming one. I passed the tough-as-hell English Bar exams in the UK (after getting my law degree), and dream No.1 was fulfilled. My head’s the one in between the white bust and the painting…

The World Wide Web wasn’t even around then, but when it arrived, I had to be a part of it.

And so in 1995 my Internet education started, with Netscape being my first lesson, and a position in an Internet company being my alternative “career” (I quit as a lawyer to pursue this hot new technology full time).

I visualized that I’ll master this new technology quickly. And so I did.

I was online practically 24 hours a day, as well as practising Internet Business and Internet Marketing concepts with my new company and its clients.

I visualized starting my own Internet Businesses. I did, not long after, and started making money in my Pajamas!

I visualized spreading the word about the wonderful world of Internet Businesses to anybody who’s interested to listen. In 1999 - I conducted my 1st Boot Camp on this topic. Yep, I was a pioneer of Internet Business and Internet Marketing Boot Camps in my country.

YEARS before my competitors even got started with their own.

The “Pajamas” series of Boot Camps came out in 2002 as I wanted to reach out to a bigger crowd. It was a huge vision for me – and it came true once again, with me touring two countries with it.

Once again, my competitors were still nowhere in sight until months later….

I visualized doing something crazy one day, for the sheer fun of it and to raise funds for the National Council for the Blind.

And so I drove a 4-wheel drive vehicle for a distance of 5 kilometers in downtown, busy Kuala Lumpur, in heavy traffic – while wearing 2 blindfolds, and followed by the media and policemen!

This event made the CNN News, which was seen all over the world!

I visualized owning an Internet company - and I am! Watch out for more awesome products to come – they’ll blow your mind!

I visualized being a best-selling author – and I am!

My 3rd book on a topic different from Internet Business and Internet Marketing, also went straight to the best-seller list within 2 weeks of its release, selling out its entire first print run (this shocked my publisher quite a bit..;-)!

I visualized signing my books at an author’s book signing ceremony – I did!

I visualized appearing on radio – I did, many times!

I visualized appearing on TV – I did, many times!

I visualized being able to read people’s minds because of the impact it would cause to them (it’s fun!). I managed to do it not long after.

I visualized reading a celebrity’s mind live on TV one day. I managed to do that too! (See below):

I can go on and on, but I think I’ve made my point…

The visualization technique works like crazy for me because when I can see what I want, very clearly, I’m programming my entire mind to look out for all the help, people and things that I need to realize my vision.

This is the Law of Attraction at work. Whether you believe in it or not, it has worked for me, and for many of the most successful people in the world.

It’s up to you to give it a chance to work for you – for if you don’t allow it to happen, it won’t.

All of the most magnificent buildings and achievements in the world that you now see with your own eyes, were once just a vision in someone’s mind.

Who then attracted all the help, people and things they need to have their vision realized.

YOU can use the visualization technique for your own purpose. It’s extremely powerful, but you must do it right.

Once you start the visualization process, you’ll begin to attract all the help, people and things you’ll need to realize your vision. Do it well, and it WILL happen.

However, having a vision isn’t difficult for most people. But for it to work really well, you need to add something “extra” to it.

That something extra is the “feeling” of that entire vision in your entire body.

When I visualize my goals, my entire body feels the vision, and all the excitement and euphoria are felt even down to my fingers. I could be sweating or shivering from the vision, depending on what I’m seeing or experiencing.

For example, if I’m playing a game of football (or soccer) and I’m envisioning scoring a goal in front of millions of viewers, I’ll have the entire scene being played out in my mind, with me hearing the roar of the appreciative crowd as the ball hit the back of the opponent’s net from my one-heck-of-a kick…

When this happens, the entire vision is entrenched into my entire being and my mind is totally programmed to make it a reality.

And I’ll be doing this every single day.

When the mind is programmed with a vision, the body takes action to make that vision a reality.

(By the way, my favorite position in football is that of a striker - and I’m usually one of the top strikers, if not the top striker, for the team I play with.)

Thus beyond all the awesome busines concepts, strategies and tactics that I’ve been discussing with you all this while – visualization is one of the most powerful “concepts” you can ever learn to do for you and your business’s sake.

If you have problems with visualization, or you want to take it to the next level for you to “feel” your vision in totality – there’s an awesome dinner Party in just a few weeks’ time that you must attend.

It will enable you to create a strong vision of what you want to achieve for yourself and entrench it into your entire being.

Appropriately enough, it’s called the “Life Changing Party” and you can find it at www.LifeChangingParty.com.

It’s fitting that it’s being held at my favorite world-class resort at 6,000 feet above sea level, built by someone who had a HUGE vision and realized it through his amazing efforts:

This man was Tan Sri Lim Goh Tong.

This great visionary and achiever passed away recently, but left behind a HUGE legacy in the form of his world-class resorts for all of us to be inspired by.

I’ll be attending the Life Changing Party, for sure. I truly hope to see you there and meet up with you in person.

I’ll also be doing something truly amazing while there for you to experience it for yourself.

You’ll see for yourself, right before your very eyes, just what is possible when you willingly invoke the Law of Attraction to work in your favor.

Sign up for it now – there are limited tickets available! Tickets are very affordable too – and you’ll even get a goodie bag worth hundreds of dollars, to take home. More details are found below:

http://www.LifeChangingParty.com

Do make the time for it, as it’s important to you! After all, it’s the end of the year, and you’re getting ready for the new year – so why not have fun at a party and be inspired to greatness as you usher 2008 into your life?

I look forward to seeing you at the Party – and for you to take this simple step on your way to greatness.

In summary….

Visualization is a NECESSARY part of your life if you want to achieve the goals you’ve set for yourself

It really is.

People like Jack Canfield (co-author of the phenomenally successful “Chicken Soup For The Soul” series of books) , Jim Carrey (A-List Actor/Comedian) and Scott Adams (“Dilbert” cartoonist) all swear by it.

Start doing it today, every single day and then get ready to see things happening before your very eyes.

Like magic.

Sen Ze

P.S. You can link to this post with the following URL:

http://www.SenZe.com/business-blog/law-of-attraction/the-secret-law-of-attraction.htm

Technorati Tags: Law of Attraction, The Secret, visualization, Rhonda Byrne, Jack Canfield, Jim Carrey, Scott Dilbert, Life Changing Party