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	<title>Sen Ze's Business In Your Pajamas! Blog &#187; Marketing Strategy</title>
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		<title>1st Generation Internet Marketing System</title>
		<link>http://senze.com/business-blog/internet-business/1st-generation-internet-marketing-system.htm</link>
		<comments>http://senze.com/business-blog/internet-business/1st-generation-internet-marketing-system.htm#comments</comments>
		<pubDate>Thu, 03 Jun 2010 08:19:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Affiliate Program]]></category>
		<category><![CDATA[Affiliate Program Software]]></category>
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		<description><![CDATA[Many people find Internet Businesses to be a very attractive way to get away from the rat race.
This is because an Internet Business promises the things that we all want:

1. Leverage
There are close to 2 billion Internet users now with many millions more joining every single month. If we&#8217;re doing business on the Internet, the [...]]]></description>
			<content:encoded><![CDATA[<p>Many people find Internet Businesses to be a very attractive way to get away from the rat race.</p>
<p>This is because an Internet Business promises the things that we all want:<br />
<a href="http://senze.com/freedom-unlimited" target="new"><img src="http://senze.com/business-blog/wp-content/uploads/2010/06/freedombanner.jpg" alt="" title="freedombanner" width="281" height="451" class="size-full wp-image-609" align="right"/></a></p>
<p><strong>1. Leverage</strong><br />
There are close to 2 billion Internet users now with many millions more joining every single month. If we&#8217;re doing business on the Internet, the entire world is truly our oyster. We can reach out to many more people we never could otherwise.</p>
<p><strong>2. Freedom</strong><br />
Anybody can now use the Internet to start their own business and make money doing so, in the comfort of their homes. We answer to nobody but ourselves and all we need is a computer, an Internet connection and the desire to do so.</p>
<p>Of course, we&#8217;ll also need some know how, which we can acquire along the way.</p>
<p><strong>3. Cost-Effectiveness</strong><br />
It&#8217;s cheap. A domain name costs only $10/year, and hosting can be lower than $5/month. There aren&#8217;t many businesses we can start and maintain with that sort of investment. It&#8217;s truly easy to say goodbye to our bosses, although we want to be making our money first before doing so.</p>
<p><strong>4. It&#8217;s A Part Of Life</strong><br />
That&#8217;s because the Internet links us to the latest information, and we all need to be updated all the time. It&#8217;s also a huge libary of knowledge and the vast majority of the information we want can be found for free. It&#8217;s also an entertainment outlet with millions of channels in the form of videos, created and uploaded for all to see by fellow Internet users. As such millions and millions of people use it <strong>every single day</strong>.</p>
<p><strong>The Reality:</strong><br />
<strong>1. Many of us in fact <strong>have</strong> become successful Internet Entrepreneurs, in one way or another.</strong><br />
I have documented those ways in my <strong><em>classic</em></strong> Mini-Encyclopedia of Low-Cost, High-Profit Internet Business Models:</p>
<p><a href="http://www.SenZe.com" target="new"><img src="http://www.senze.com/images/300-page-mini-e-banner.jpg"></img></a></p>
<p><strong>2. Many of us also failed to succeed as Internet Entrepreneurs</strong><br />
This can be due a number of factors. One of the main factors is the lack of knowledge or guidance. The other is the lack of proper <strong>IMPLEMENTATION</strong> of the things required to succeed.</p>
<p>In fact, I would rank the lack of implementation or improper implementation of best Internet Marketing practices as the main cause for failure, over and above a lack of knowledge since all the knowledge or guidance in the world is useless without the correct actions being taken.</p>
<p><strong>The Success Factors For Freedom With An Internet Business</strong><br />
Note that we don&#8217;t just want to have a successful Internet Business &#8211; but one that gives us <strong>TOTAL FREEDOM</strong> from having to run, manage and maintain on our own.</p>
<p>Otherwise it&#8217;s no different from having a JOB &#8211; and that&#8217;s the very thing we&#8217;re trying to get away from.</p>
<p>There are many successful Internet Entrepreneurs who are tied to their Internet Business 24/7. They can&#8217;t take a vacation or even go to the movies during their waking hours for fear of missing a sale. </p>
<p>Or they&#8217;re overwhelmed with the multitude of roles they have to play that they get nothing done properly.</p>
<p><strong><em>This isn&#8217;t how an Internet Business should be.</em></strong></p>
<p>At the very least, not for me.</p>
<p>We should get leverage not only in how many people we can reach, but also in <strong>NOT</strong> having to do everything that is related to our Internet Business, on our own &#8211; and still make a handsome profit in the process.</p>
<p>With <strong>FREEDOM</strong> as the goal, let me now show you the essential elements of an Internet Business so that you know what&#8217;s involved to make money online, with the lowest amount of our money and with the least investment of our time.</p>
<p>To do this, I have to bring you back in time and see what are some of the most <strong>essential tools</strong> that we <strong>HAD</strong> to use to create a succesful Internet Business. </p>
<p>Then I&#8217;ll show you whether anything has changed along the way and if so, what we can do to adapt to the new Internet Business landscape &#8211; <strong>AND</strong> still maintain our freedom with our Internet Business working for us 24/7, instead of the other way around.</p>
<p>Let&#8217;s begin.</p>
<p><strong>1st Generation Internet Marketing System</strong><br />
These are the components required:</p>
<p align="center"><strong>Website + E-Mail </strong></p>
<p>A website is basically our &#8220;permanent&#8221; online presence. We got a domain name and hosting account and we  then uploaded whatever design and layout we wanted for our website on that domain&#8217;s host. </p>
<p>If we were selling products as a <strong>Merchant</strong>, we could also integrate an online payment system with our website so that we could accept payments directly from our customers via their credit cards, at the point when they decided to buy it after looking at our products.</p>
<p>If we were <strong>Affiliates</strong> for Merchants, we could set up a website providing useful information on topics related to the products sold by the Merchants, before recommending that they checked out the Merchants&#8217; websites through our Affiliate Links or banners.</p>
<p>This would be our basic setup. We could get by with nothing else if we had lots of marketing money to spend on TV ads, newspaper ads and other places, to publicize our domain far and wide.</p>
<p>But we thought of using the Internet to market our websites too, since it was already being used by millions of people around the world. </p>
<p><strong>The 2 Pillars</strong><br />
We knew Internet users then mainly used the Internet to check out:</p>
<p>1. Websites</p>
<p>2. E-mails</p>
<p>And because of that:</p>
<p><strong>1. On Websites:</strong><br />
* Search Directories (like Yahoo.com, which started off as a Search Directory and later morphed into a Search Engine) and Search Engines (like AltaVista.com) were created to make the process of searching for information found on webpages much easier and quicker;</p>
<p>* Web Page Creators/Editors became an essential piece of software for Internet Entrepreneurs to create their own websites from scratch without needing to know HTML;</p>
<p>* Specialized FTP software to upload webpages to our host server became an essential tool for making our webpages seen on our domain;</p>
<p>* Web design and maintenance services were much sought after since most people didn&#8217;t have design skills even if they were willing and able to create the webpages themselves;</p>
<p>* Domain Names became hot assets to own since each one was unique and nobody else could register the same name once it was already registered by someone else</p>
<p>* The web hosting industry exploded and generated billions in recurring revenue.</p>
<p><strong>SEO or Search Engine Optimization</strong><br />
Since search engines got millions of visitors per day looking for all sorts of information found on webpages throughout the world, and the engines didn&#8217;t want to create their own content but rather used software to find, index and show our webpages (without paying us a single cent to do this) to display to their visitors, who could see the results for free &#8211; we could tap into the Search Directories/Search Engines&#8217; own traffic to get free prospects to our webpages.</p>
<p>And so SEO (Search Engine Optimization) became a popular topic ever since with the entire focus being on getting top rankings for our webpages for searches on keywords we wanted to target. The higher our webpages appeared on Search Engines&#8217; results, the more free traffic we could get since Search Engine users checked out their search results starting from the top listing and moving down.</p>
<p>SEO companies started forming to offer SEO services to website owners who didn&#8217;t have the time or knowledge or desire to do SEO activities and tasks on their own.</p>
<p><strong>Banner Ads</strong><br />
We could buy space on other webmasters&#8217; websites too. We could put a banner that linked back to our webpages, and tap into the existing traffic those other websites were getting. </p>
<p>This marketing method required us to invest some money and while some of us did it, there were more of us who didn&#8217;t, preferring to rely on free Search Engine traffic and other free marketing methods instead.</p>
<p><strong>2. On E-Mail:</strong><br />
Webmail services like Hotmail.com and Rocketmail.com were created to make the checking of e-mail possible through the same browser used for surfing websites instead of a separate e-mail software like Microsoft Outlook running on our computers.</p>
<p>This sort of simplified things for the Internet user and made things even easier for them to use, which in turn helped even more users to go online.</p>
<p><strong>Mailing List Software</strong><br />
With e-mail being the first thing users checked when they were connected to the Internet, and being free to use, it became obvious to Internet Entrepreneurs that they needed to get their message into their visitors&#8217; e-mail inboxes somehow.</p>
<p>We started asking for our website visitors to join our mailing list so that we could e-mail them offers to buy stuff, again and again. But of course, unless we were a big retailer of a range of products, nobody on our list would enjoy receiving offers from us in their e-mail boxes all the time. </p>
<p>And so we promised a free Special Report and tips on doing something better in our e-mail communication with them, so that they would continue to receive our e-mails. And we then interperse those e-mails with offers for our products from time to time.</p>
<p>This worked very well. Every time a promotional e-mail was sent out, there were bound to be sales made.</p>
<p><strong>E-Mail Broadcast And Sequential Autoresponder Systems</strong><br />
Because of the need to constantly use e-mail, mailing list software became more and more sophisticated. </p>
<p>Rather than e-mailing our Prospects manually, we could use a special mailing list software called a <a href="http://buildmailinglist.aweber.com">Sequential Autoresponder System</a> to <strong>AUTOMATICALLY</strong> e-mail our Prospects for us, with a series of pre-written e-mail messages uploaded to the Autoresponder System in advance.</p>
<p>So someone who just joined our mailing list would <strong>automatically</strong> receive an e-mail from our Sequential Autoresponder System, thanking him for being on our list and telling him what e-mails he could expect from us in the future. </p>
<p>We could also <strong>automatically</strong> send out a tip for helping him do something better (related to our topic) exactly 2 days later, and another tip on something else could be set to go out to him <strong>automatically</strong> exactly 5 days after this second automated e-mail had been sent to him.<br />
<a href="http://senze.com/business-blog/wp-content/uploads/2010/06/autoresponder-system.gif"><img src="http://senze.com/business-blog/wp-content/uploads/2010/06/autoresponder-system.gif" alt="" title="autoresponder-system" width="593" height="326" class="aligncenter size-full wp-image-647" /></a></p>
<p>We could also greet them by their first name in our e-mails (if we had their first name information in our database through their filling up the name field on our optin form), or have them remove themselves from our mailing lists via a single click on an &#8220;unsubscribe&#8221; link at the bottom of our e-mails (which saved us from having to manually remove them).  </p>
<p>We could also broadcast e-mail messages at any time to the same list, even as they were going to receive those pre-written e-mail messages from us as scheduled in the Sequential Autoresponder System. This would be useful where we had some new offer to make to our list or we wanted them to have information we didn&#8217;t have earlier. </p>
<p>Thus all Sequential Autoresponder Systems will usually come with a standalone Broadcast function as well &#8211; giving us the ability to both send out pre-written e-mails to everyone who joined our mailing list, and newly written e-mails on an ad hoc basis.</p>
<p>If we were Affiliates, we spent the time looking for new Merchants to represent so that we could refer the same Prospects we had on our lists to many Merchants selling complementary products &#8211; thus increasing our commission earnings even more.</p>
<p align="center"><strong>The Affiliate Program</strong></p>
<p>Then Amazon.com came onto the scene and brought with it the concept of the Affiliate Program.</p>
<p>Amazon wanted Internet users to be rewarded for referring customers to its online book store. So they programmed an Affiliate Program software that could create <strong>unique</strong> Affiliate Links for each Affiliate they had in their program. </p>
<p>Anybody could join Amazon.com as its Affiliate for free. And all the Affiliate had to do was to put up banners that linked to their unique Affiliate Links which in turn would <strong>redirect</strong> the visitor to Amazon&#8217;s bookstore, <strong>bringing information</strong> about the unique Affiliate Link with it.  Thus Amazon would know <strong>who</strong> referred the customer and reward the right Affiliate accordingly. The reward would be a percentage of the selling price. </p>
<p>This masterstroke of an idea resulted in Amazon.com getting millions of Affiliates all working for it for free, until a sale occurred. By then the money was <strong>already</strong> in Amazon&#8217;s bank account and Amazon could pay its Affiliates their commissions from money it had <strong>already</strong> collected &#8211; thus making this arrangement an entirely <strong>risk-free</strong> one for Amazon itself.</p>
<p>Amazon&#8217;s Affiliates in turn set up their own webpages and relied on Search Engine traffic and other marketing methods to draw in the Prospects. With millions of Affiliates all over the world promoting Amazon&#8217;s products, Amazon ended up having a <strong>huge referral army</strong> it didn&#8217;t need to pay to maintain.</p>
<p>Smart Internet Entrepreneurs then started copying Amazon&#8217;s Affiliate Program system. Affiliate Program software then became all the rage among Merchants for the benefits it would bring them. </p>
<p>The <strong>Affiliate Program software</strong> became another important component for a Merchant selling products online and soon many of us had either installed a similar off-the-shelf system on our domain, or used a 3rd party Affiliate Program software provider where we run the Affiliate Program off their server.</p>
<p>To make things easier for Affiliates to market for us, we could create <strong>ready</strong> banner ads for them and as well as ready promotional e-mail messages that they could load up into their own Sequential Autoresponder System or simply to broadcast to their lists. </p>
<p>To get Affiliates to join us, we could also get our <strong>website visitors</strong> to sign up as our Affiliates right on our website itself. We would also register our Affiliate Program with all the Affiliate Program Directories we could find.</p>
<p>To serve our Affiliates with a minimum of effort, we would have an Affiliate login on a restricted area of our website where our Affiliates could go to get their marketing materials and check their statistics and sales. </p>
<p>The Affiliate Program could also be <strong>automated</strong> as we could use a Sequential Autoresponder System to train our Affiliates on what steps to take to properly market for us, including how to copy and paste the banners we had prepared for them to show up on their webpages, and how to link from those banners to our websites using their own unique Affiliate Link our Affiliate Program software had automatically generated for them.</p>
<p>This was in addition to putting up the steps within the Affiliate login area which could be seen all the time by Affiliates who were looking for some guidance.</p>
<p>From time to time, we could run contests for the best Affiliate to win something valuable, to create a <strong>spike in sales</strong> when we needed extra cash to come into our business quickly. We would broadcast an e-mail to our Affiliates (they would sign up to a separate mailing list for Affiliates) to let them know about the contest &#8211; and serious Affiliates would then do whatever they needed to do to get the sales for us.</p>
<p>So the 1st Generation Internet Marketing System for the Merchant looks like the following:</p>
<p align="center"<strong>Website + E-Mail + Affiliate Program</strong></p>
<p>With a website that didn&#8217;t require any updating, Search Engine traffic, banner traffic, an automatic e-mail system, an Affiliate Program and automated Affiliate recruiting and training systems in place, we had everything we needed to make lots of money with online &#8211; practically on auto-pilot.</p>
<p>And many of us did.</p>
<p>All we needed to do as Merchants was to focus on our product range, offers, Affiliate and Customer support. </p>
<p>All Affiliates needed to do was to look for more Merchants to represent. (Note they wouldn&#8217;t install an Affiliate Program on their domain as Affiliates wouldn&#8217;t be selling anything themselves.)</p>
<p><strong><em>For years, life was good.</em></strong></p>
<p>Until <strong><em>something else</em></strong> came along that sort of <strong>messed up</strong> the good life that we had.</p>
<p>Which led to something that I called the <strong>2nd Generation Internet Marketing System</strong>.</p>
<p>More on that in my next post!</p>
<p>Cheers<br />
<font size="4"><b>Sen <font color="red">Z</font>e</b></font><br />
P.S. Click below to book a seat to my <strong>FREE</strong> talk on Automated Internet Marketing Systems. I&#8217;ll be revealing the <strong>4th Generation Internet Marketing System</strong> and what its components are.  You really don&#8217;t want to miss out on this, because nobody else talks about them the way I do!</p>
<p><a href="http://senze.com/freedom-unlimited" target="new"><img src="http://senze.com/business-blog/wp-content/uploads/2010/06/freedombanner.jpg" alt="" title="freedombanner" width="281" height="451" class="size-full wp-image-609" align="center"/></a></p>
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		<title>The Amazon Kindle Is A Goner</title>
		<link>http://senze.com/business-blog/marketing-tactics/the-amazon-kindle-is-a-goner.htm</link>
		<comments>http://senze.com/business-blog/marketing-tactics/the-amazon-kindle-is-a-goner.htm#comments</comments>
		<pubDate>Fri, 02 Apr 2010 13:37:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Amazon]]></category>
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		<category><![CDATA[Kindle]]></category>
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		<category><![CDATA[Marketing Tactics]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[ipad]]></category>

		<guid isPermaLink="false">http://senze.com/business-blog/?p=489</guid>
		<description><![CDATA[Here are 2 great TV ads for the Amazon Kindle, in a last-ditch attempt by Amazon to prop up its specialized ebook reader. 
As you enjoy the extreme creativity of the people who shot the ads, you may share my view that Amazon has truly wasted its money on them:


The reason for the futile attempt? [...]]]></description>
			<content:encoded><![CDATA[<p>Here are 2 great TV ads for the Amazon Kindle, in a last-ditch attempt by Amazon to prop up its specialized ebook reader. </p>
<p>As you enjoy the extreme creativity of the people who shot the ads, you may share my view that Amazon has truly wasted its money on them:</p>
<p><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/Mj5Jr0QWNMA&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/Mj5Jr0QWNMA&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="480" height="385"></embed></object></p>
<p><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/PERiTMZ626M&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/PERiTMZ626M&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="480" height="385"></embed></object></p>
<p>The reason for the futile attempt? Here&#8217;s just <strong>ONE</strong> reason out of many:</p>
<p><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/dKynwgUOZJo&#038;rel=0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/dKynwgUOZJo&#038;rel=0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en_US&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="480" height="385"></embed></object></p>
<p>See how rich and moving the experience really is with an iPad?</p>
<p>At $499 for the 16GB iPad which does a zillion things in full blazing color, which is just $10 more than the Kindle DX which only lets you read ebooks in black and white, would you bet on the Kindle being around much longer, in its current form?</p>
<p>With over 2.5 million users having bought the Kindle over the past 2 years it&#8217;s available just to read books on a black and white screen &#8211; what&#8217;s your guess that there will be millions more who&#8217;ll prefer the iPad over the Kindle for reading as well, from this point onward?</p>
<p>Amazon should save its money on ads and funnel all of it into developing an <strong>IMPROVED</strong> Kindle that is better than the iPad in terms of looks, feel and experience (not just <strong>MATCH</strong> the iPad &#8211; because what&#8217;s the point?). </p>
<p>But it&#8217;s an uphill battle because Apple has set the bar so high that it&#8217;s really difficult to see how much better <strong><em>ANY</em></strong> other tablet can be.</p>
<p>And even assuming that Amazon can create a &#8220;better iPad&#8221; &#8211; by the time it could come up with that alternative, it really wouldn&#8217;t matter much anymore. </p>
<p>So the <strong>EASIEST AND LEAST RISKY</strong> strategy for Amazon to ensure that the Kindle still has a role to play is to simply slash its price. </p>
<p>Even making a loss from each unit of Kindle sold (* gasp *) &#8211; so that it can earn from the increased sales of its ebooks (as more users will now own a Kindle due to its cheaper price).</p>
<p>Or Amazon can let it die a natural death and rely on its just-released <strong><em>Kindle for the iPad app</em></strong> that iPad users can use to purchase books from its ebookstore.</p>
<p>At least until Apple decides to only allow ebooks to be purchased from its iBookstore only &#8211; assuming this isn&#8217;t against any anti-competitive laws in existence&#8230;</p>
<p><b><font size="4">Sen <font color="red">Z</font>e</font></b></p>
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		<title>McDonalds Gives Free Coffee &#8211; And Leads</title>
		<link>http://senze.com/business-blog/advertising/mcdonalds-gives-free-coffee-and-leads.htm</link>
		<comments>http://senze.com/business-blog/advertising/mcdonalds-gives-free-coffee-and-leads.htm#comments</comments>
		<pubDate>Thu, 24 Sep 2009 13:45:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Magic]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Marketing Tactics]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[Restaurant Marketing]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Google Magic System]]></category>
		<category><![CDATA[McCurry]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[seo]]></category>

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		<description><![CDATA[McDonalds does things the McDonalds way &#8211; and gets lots of attention in the process.
See this wonderful and creative method that it used to draw attention to its stores, that appealed to a huge number of its prospects. It looks almost magical &#8211; and you can certainly learn a thing or two from it:

McDonalds does [...]]]></description>
			<content:encoded><![CDATA[<p>McDonalds does things the McDonalds way &#8211; and gets lots of attention in the process.</p>
<p>See this wonderful and creative method that it used to draw attention to its stores, that appealed to a huge number of its prospects. It looks almost magical &#8211; and you can certainly learn a thing or two from it:</p>
<p><img src='http://senze.com/business-blog/wp-content/uploads/2009/09/freecoffeemcdonalds1.jpg' alt='McDonalds Free Coffee' /></p>
<p>McDonalds does things the McDonalds way again, but this time it gets lots of attention for its &#8220;competitor&#8221;, the very entity it is trying to snuff out. Its &#8220;competitor&#8221; is McCurry:</p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/rZdvvD5fRS0&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/rZdvvD5fRS0&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
<p>McCurry&#8217;s owner is Suppiah (see video image above). </p>
<p>He&#8217;s one of my first students in my very first Boot Camp on Internet Business and Internet Marketing way back in 1999 (not many people even know about this Boot Camp). Shows you how long I&#8217;ve been doing Internet Businesses, which is way before most people &#8211; but there&#8217;s a more important point coming up. </p>
<p>The short of it all &#8211; McDonalds claimed that McCurry had no right to the &#8220;Mc&#8221; prefix as it&#8217;s part of the &#8220;McDonalds&#8221; trademark. Malaysia&#8217;s High Court agreed. McCurry appealed to the Court of Appeal, which reversed that decision. McDonalds appealed to the Federal Court, which upheld the Court of Appeal&#8217;s decision.</p>
<p>In short, McCurry took on the might of McDonalds, and won. And in the process, generated what Suppiah himself estimated is about <strong>$1 BILLION</strong> worth of positive publicity worldwide, for its McCurry brand. People <strong>all over the world</strong> who have never heard of McCurry, took notice and now know about McCurry. </p>
<p>All the media outlets in the world picked this story up, including CNN and major TV stations:</p>
<p><a href="http://edition.cnn.com/2009/WORLD/asiapcf/09/08/mcdonalds.mccurry.legal.malaysia/index.html" target="_blank">http://edition.cnn.com/2009/WORLD/asiapcf/09/08/mcdonalds.mccurry.legal.malaysia/index.html</a></p>
<p>(I was featured on CNN too, for my Blindfold Drive event &#8211; but Suppiah&#8217;s event has a bigger impact since a familiar corporate giant is involved.)</p>
<p>Suppiah and I actually discussed his stand against McDonalds about 8 or 9 years ago, when Suppiah started his McCurry restaurant. How do you deal with McDonalds&#8217; might and intention to own the &#8220;Mc&#8221; prefix &#8211; which really isn&#8217;t for it to own? </p>
<p>&#8220;McCurry&#8221; is an actual Scottish surname, although in Suppiah&#8217;s case, it&#8217;s an abbreviation for &#8220;Malaysian Curry Chicken&#8221;. If McDonalds were allowed to own the &#8220;Mc&#8221; name &#8211; it means that no other business can use a &#8220;Mc&#8221; as part of its name. </p>
<p>Is that fair? No, not in our minds. Is that legal? This is for the courts to decide but our guts (you and I) tell us that the courts should decide against McDonalds &#8211; although our guts are really different from what the law might be.</p>
<p>Note that some courts in some jurisdictions have ruled in favor of McDonalds when some businesses tried to use &#8220;Mc&#8221; as part of their business name, even if that&#8217;s their actual name &#8211; but this isn&#8217;t a clear cut case for sure and different jurisdictions will have different judges sitting to decide on the issue.</p>
<p>Also McDonalds wasn&#8217;t suing McCurry for &#8220;passing off&#8221; which is where McCurry was trying to mislead the public into thinking it&#8217;s part of the McDonalds chain of restaurants, when McCurry clearly made no attempt to do so as it doesn&#8217;t offer any food that remotely resembles McDonalds&#8217;, nor did it follow McDonalds&#8217; theme, colors or have a Ronaldo McCurry as its mascot. </p>
<p>And since &#8220;McCurry&#8221; the name clearly isn&#8217;t &#8220;McDonalds&#8221; the name either, this left McDonalds with just the &#8220;Mc&#8221; prefix that it tried to claim was part of its trademark which couldn&#8217;t be used by other businesses. It didn&#8217;t have the strongest case but it either could let things be &#8211; or take a chance to strengthen itself even more with a potential victory in the courts. </p>
<p>It chose the latter and lost.</p>
<p>While this loss isn&#8217;t going to affect McDonalds&#8217; business much, it has the opposite effect on McCurry &#8211; which is the underdog going against an 800 pound gorilla. The media love such stories &#8211; and painted the town (or the planet) red with it &#8211; because the masses love such stories too.</p>
<p>This is business strategy executed at the highest level &#8211; and Suppiah truly deserves his victory for he had nothing to fear since he really didn&#8217;t do anything wrong. McDonalds started the &#8220;fight&#8221;. It was a calculated move on their part that simply backfired on them.</p>
<p>But how many other people would have given in just because a corporate giant threatened them with a lawsuit &#8211; even though the corporation may not have a solid case to begin with?</p>
<p><img src='http://senze.com/business-blog/wp-content/uploads/2009/09/ronaldmcdonalds.jpg' alt='Ronald McDonalds' /></p>
<p>You can be sure there are corporations using lawsuits as a weapon to stifle competition which is in effect pitting the amount of money they have against the poor, small businesses who simply can&#8217;t afford to defend themselves in court.</p>
<p>This anti-competitive strategy being practiced by giant corporations isn&#8217;t discussed much but it&#8217;s happening.</p>
<p>But there&#8217;s another 800-pound gorilla story where you get a giant corporation to be on your side which provides BOTH of you with what both of you want.</p>
<p>That 800-pound gorilla is <strong><a href="http://senze.com/business-blog/search-engines/the-holy-grail-of-search-engine-marketing.htm">Google</a></strong>. </p>
<p>You want <strong>FREE, NEVER-ENDING, FRESH and HIGHLY-TARGETED Leads or Prospects</strong> for your businesses, websites or offers.  Google wants their users to have the best experience in finding what they&#8217;re looking for.</p>
<p><strong>It&#8217;s a match made in heaven.</strong></p>
<p>Google will give you all the <strong>FREE, FRESH, NEVER-ENDING and HIGHLY-TARGETED</strong> leads you want &#8211; if you will just give it what it wants.</p>
<p>My Google Magic System shows you <strong>EXACTLY</strong> how to give Google what Google wants with the LEAST amount of effort on your part. In fact, you don&#8217;t have to life a finger to do anything!</p>
<p>I used to dread tackling Google because while the work to do it wasn&#8217;t difficult, it was tedious, repetitious and mind-numbing. This is so even if you used software or people to do the work for you because if it&#8217;s tedious, repetitious and mind-numbing, the people you hire won&#8217;t be able to do the work for long.</p>
<p>I&#8217;ve solved the above problems in more ways than one. And I&#8217;m proud to be showing it off to you so that you can see for yourself how doable everything really is, right now.</p>
<p>Note that Google can get you <strong>THOUSANDS UPON THOUSANDS</strong> of free visitors for <strong>MONTHS</strong>, even <strong>YEARS</strong> on end, and you&#8217;re going to know how this is done in my <strong>FREE</strong> talk below. Register for it and be blown away by how easy it can be &#8211; <strong>NOW</strong>!</p>
<p><a href="http://SenZe.com/googlemagic"><img src='http://senze.com/business-blog/wp-content/uploads/2009/09/senzegooglemagic.jpg' alt='Sen Ze’s Google Magic FREE Talk' /></a></p>
<p><strong><a href="http://SenZe.com/googlemagic" target="_blank">http://SenZe.com/googlemagic</a></strong></p>
<p>If you&#8217;re in <strong>Singapore</strong>, I&#8217;ll be there next Monday, Sept 28th. Click below to register for your free seats in Singapore:</p>
<p><a href="http://SenZe.com/googlemagics" target="_blank"><strong>http://SenZe.com/googlemagics</strong></a></p>
<p>Cheers!<br />
<font size="4"><strong>Sen <font color="red">Z</font>e</strong></font></p>
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		<title>The Secret Law Of Attraction</title>
		<link>http://senze.com/business-blog/internet-business/the-secret-law-of-attraction.htm</link>
		<comments>http://senze.com/business-blog/internet-business/the-secret-law-of-attraction.htm#comments</comments>
		<pubDate>Sat, 03 Nov 2007 03:33:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Author]]></category>
		<category><![CDATA[Boot Camps]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Internet Business]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Law Of Attraction]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Marketing Tactics]]></category>
		<category><![CDATA[Writing]]></category>

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		<description><![CDATA[It&#8217;s great to be keeping up to date with all the proven business concepts, strategies and tactics to have an advantage over your competition.
However, the most important aspect of your success, business or otherwise, is within YOU.
For WITHIN you is where everything starts.
Whether you succeed or fail is your responsibility.
So this post is about you [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s great to be keeping up to date with all the proven business concepts, strategies and tactics to have an advantage over your competition.</p>
<p>However, the most important aspect of your success, business or otherwise, is within <strong>YOU</strong>.</p>
<p>For <strong>WITHIN </strong>you is where everything starts.</p>
<p><strong>Whether you succeed or fail is your responsibility.</strong></p>
<p>So this post is about you and your successes, even as I talk about my own.</p>
<p>I do this not to brag (<strong>really</strong>), but to give you some first-hand examples so that you know that I know what I&#8217;m talking about. Otherwise you&#8217;ll say I&#8217;m all theory and nothing else &#8211; which couldn&#8217;t be further from the truth.</p>
<p>This makes a good break from the usual business concepts, that&#8217;s for sure. But I hope you&#8217;ll see the point, because it&#8217;s the most important thing that you can do for yourself.</p>
<p>Ok, let&#8217;s begin&#8230;</p>
<p><strong>I had a number of dreams as a child.</strong></p>
<p>I wanted to become a <strong>lawyer </strong>- so I visualized becoming one. I passed the tough-as-hell English Bar exams in the UK (after getting my law degree), and dream No.1 was fulfilled. My head&#8217;s the one in between the white bust and the painting&#8230;</p>
<p><img src="http://senze.com/business-blog/wp-content/uploads/2007/11/senze_bar.jpg" alt="Sen Ze called to the Bar" /></p>
<p>The <strong>World Wide Web </strong>wasn&#8217;t even around then, but when it arrived, I had to be a part of it. </p>
<p>And so in <strong>1995 </strong>my Internet education started, with <strong>Netscape </strong>being my first lesson, and a position in an Internet company being my alternative &#8220;career&#8221; (I quit as a lawyer to pursue this hot new technology full time).</p>
<p>I visualized that I&#8217;ll master this new technology quickly. And so I did.</p>
<p>I was online practically 24 hours a day, as well as practising Internet Business and Internet Marketing concepts with my new company and its clients.</p>
<p>I visualized starting my own Internet Businesses. I did, not long after, and started making money in my <strong>Pajamas</strong>!</p>
<p>I visualized spreading the word about the wonderful world of Internet Businesses to anybody who&#8217;s interested to listen. In <strong>1999 </strong>- I conducted my 1st Boot Camp on this topic. Yep, I was a <strong>pioneer </strong>of Internet Business and Internet Marketing Boot Camps in my country.</p>
<p><strong>YEARS </strong>before my competitors even got started with their own.</p>
<p>The &#8220;<strong>Pajamas</strong>&#8221; series of Boot Camps came out in 2002 as I wanted to reach out to a bigger crowd. It was a huge vision for me &#8211; and it came true once again, with me touring two countries with it. </p>
<p><img src="http://senze.com/business-blog/wp-content/uploads/2007/11/sen_ze_bootcamp_participants.jpg" alt="Sen Ze's Internet Business and Internet Marketing Boot Camp" /></p>
<p>Once again, my competitors were still nowhere in sight until months later&#8230;.</p>
<p>I visualized doing something <strong>crazy </strong>one day, for the sheer fun of it and to raise funds for the <strong>National Council for the Blind.</strong></p>
<p>And so I drove a 4-wheel drive vehicle for a distance of 5 kilometers in downtown, busy Kuala Lumpur, in heavy traffic &#8211; while wearing <strong>2 blindfolds</strong>, and followed by the media and policemen! </p>
<p align="center"><img src="http://senze.com/business-blog/wp-content/uploads/2007/11/blindfold_drive_event.jpg" alt="Shaun Tan's Historic Blindfold Drive Event" /></p>
<p>This event made the <strong>CNN News</strong>, which was seen all over the world!</p>
<p>I visualized owning an <strong>Internet company </strong>- and I am! Watch out for more awesome products to come &#8211; they&#8217;ll blow your mind!</p>
<p align="center"> <a href="http://www.SOLOBIS.com"><img src="http://senze.com/business-blog/wp-content/uploads/2007/11/solobis.jpg" alt="SOLOBIS" /></a> </p>
<p>I visualized being a <strong>best-selling author</strong> &#8211; and I am! </p>
<p>My <strong>3rd </strong>book on a topic different from Internet Business and Internet Marketing, also went straight to the <strong>best-seller </strong>list within 2 weeks of its release, selling out its entire first print run (this shocked my publisher quite a bit..;-)!</p>
<p align="center"><img src="http://senze.com/business-blog/wp-content/uploads/2007/11/bestseller.jpg" alt="Sen Ze's best-seller" /></p>
<p align="center"><a href="http://senze.com/business-blog/internet-business/the-flying-trilogy-of-profits.htm"><img src="http://senze.com/business-blog/wp-content/uploads/2007/08/The_AirAsia_Story.jpg" alt="The AirAsia Story" /></a></p>
<p>I visualized signing my books at an author&#8217;s book signing ceremony &#8211; I did!</p>
<p><img src="http://senze.com/business-blog/wp-content/uploads/2007/11/senze_book_signing.jpg" alt="Sen Ze book signing" /></p>
<p><img src="http://senze.com/business-blog/wp-content/uploads/2007/11/senze_book_launch2.jpg" alt="Sen Ze book signing" /></p>
<p>I visualized appearing on radio &#8211; I did, many times!</p>
<p><img src="http://senze.com/business-blog/wp-content/uploads/2007/11/senze_radio_interview.jpg" alt="Sen Ze's Radio Interview" /></p>
<p>I visualized appearing on TV &#8211; I did, many times!</p>
<p><img src="http://senze.com/business-blog/wp-content/uploads/2007/11/sen_ze_on_tv3.jpg" alt="Sen Ze's TV Interview" /></p>
<p>I visualized being able to read people&#8217;s minds because of the impact it would cause to them (it&#8217;s fun!). I managed to do it not long after.</p>
<p>I visualized reading a celebrity&#8217;s mind live on TV one day. I managed to do that too! (See below):</p>
<p align="center"><img src="http://senze.com/business-blog/wp-content/uploads/2007/11/senze_mind_reader.jpg" alt="Sen Ze on TV" /></p>
<p><strong>I can go on and on, but I think I&#8217;ve made my point&#8230;</strong></p>
<p>The visualization technique works like crazy for me because when I can see what I want, very clearly, I&#8217;m programming my entire mind to look out for all the <strong>help, people and things </strong>that I need to realize my vision.</p>
<p>This is the <strong>Law of Attraction</strong> at work. Whether you believe in it or not, it has worked for me, and for many of the most successful people in the world.</p>
<p>It&#8217;s up to you to give it a chance to work for you &#8211; for if you don&#8217;t allow it to happen, it won&#8217;t. </p>
<p>All of the most magnificent buildings and achievements in the world that you now see with your own eyes, were once just a vision in someone&#8217;s mind.</p>
<p>Who then attracted all the help, people and things they need to have their vision realized.</p>
<p><strong>YOU </strong>can use the visualization technique for your own purpose. It&#8217;s extremely powerful, but you must do it right.</p>
<p>Once you start the visualization process, you&#8217;ll begin to attract all the help, people and things you&#8217;ll need to realize your vision. Do it well, and it <strong>WILL </strong>happen.</p>
<p>However, having a vision isn&#8217;t difficult for most people. But for it to work really well, you need to add something &#8220;<strong>extra</strong>&#8221; to it.</p>
<p>That something extra is the &#8220;feeling&#8221; of that entire vision in your <strong>entire body</strong>.</p>
<p>When I visualize my goals, my entire body feels the vision, and all the excitement and euphoria are felt even down to my fingers. I could be sweating or shivering from the vision, depending on what I&#8217;m seeing or experiencing.</p>
<p>For example, if I&#8217;m playing a game of football (or soccer) and I&#8217;m envisioning scoring a goal in front of millions of viewers, I&#8217;ll have the entire scene being played out in my mind, with me hearing the roar of the appreciative crowd as the ball hit the back of the opponent&#8217;s net from my <strong>one-heck-of-a kick&#8230; </strong></p>
<p>When this happens, the entire vision is entrenched into my entire being and my mind is totally programmed to make it a reality.</p>
<p>And I&#8217;ll be doing this every single day.</p>
<p>When the mind is programmed with a vision, the <strong>body </strong>takes action to make that vision a reality.</p>
<p>(By the way, my favorite position in football is that of a <strong>striker </strong>- and I&#8217;m usually one of the top strikers, if not the top striker, for the team I play with.) </p>
<p>Thus <strong>beyond </strong>all the awesome busines concepts, strategies and tactics that I&#8217;ve been discussing with you all this while &#8211; <strong>visualization </strong>is one of the most powerful &#8220;concepts&#8221; you can ever learn to do for you and your business&#8217;s sake.</p>
<p>If you have problems with visualization, or you want to take it to the next level for you to &#8220;feel&#8221; your vision in totality &#8211; there&#8217;s an <strong>awesome </strong>dinner <strong>Party </strong>in just a few weeks&#8217; time that you must attend.</p>
<p>It will enable you to create a strong vision of what you want to achieve for yourself and entrench it into your entire being.</p>
<p>Appropriately enough, it&#8217;s called the &#8220;Life Changing Party&#8221; and you can find it at <a href="http://www.LifeChangingParty.com?z=2"><strong>www.LifeChangingParty.com</strong></a>. </p>
<p>It&#8217;s fitting that it&#8217;s being held at my favorite world-class resort at <strong>6,000 feet above sea level</strong>, built by someone who had a <strong>HUGE </strong>vision and realized it through his amazing efforts:</p>
<p align="center"><img src="http://senze.com/business-blog/wp-content/uploads/2007/11/genting.jpg" alt="Genting Highlands" /></p>
<p>This man was <strong>Tan Sri Lim Goh Tong</strong>. </p>
<p>This great visionary and achiever passed away recently, but left behind a <strong>HUGE </strong>legacy in the form of his world-class resorts for all of us to be inspired by.</p>
<p>I&#8217;ll be attending the Life Changing Party, for sure. I truly hope to see you there and meet up with you in person. </p>
<p><strong>I&#8217;ll also be doing something truly amazing while there for you to experience it for yourself.</strong></p>
<p>You&#8217;ll <strong>see </strong>for yourself, right before your very eyes, just what is possible when you willingly invoke the <strong>Law of Attraction </strong>to work in your favor.</p>
<p><strong>Sign up for it now</strong> &#8211; there are <strong>limited tickets </strong>available! Tickets are very affordable too &#8211; and you&#8217;ll even get a goodie bag worth hundreds of dollars, to take home. More details are found below:</p>
<p><a href="http://www.LifeChangingParty.com?z=2"><img src="http://senze.com/business-blog/wp-content/uploads/2007/11/lifechangingparty_banner1-95.jpg" alt="Law Of Attraction Party" /></a><br />
<a href="http://www.LifeChangingParty.com?z=2"><strong>http://www.LifeChangingParty.com</strong></a></p>
<p>Do make the time for it, as it&#8217;s important to you! After all, it&#8217;s the end of the year, and you&#8217;re getting ready for the new year &#8211; so why not have fun at a party and be inspired to greatness as you usher <strong>2008 </strong>into your life?</p>
<p>I look forward to seeing you at the Party &#8211; and for you to take this simple step on your way to greatness.</p>
<p><strong>In summary&#8230;.</strong></p>
<p><strong>Visualization </strong>is a <strong>NECESSARY </strong>part of your life if you want to achieve the goals you&#8217;ve set for yourself </p>
<p><em><strong>It really is.</strong></em></p>
<p>People like <strong>Jack Canfield </strong>(co-author of the phenomenally successful &#8220;<strong>Chicken Soup For The Soul</strong>&#8221; series of books) , <strong>Jim Carrey </strong>(A-List Actor/Comedian) and <strong>Scott Adams </strong>(&#8220;<strong>Dilbert</strong>&#8221; cartoonist) all swear by it.</p>
<p>Start doing it today, every single day and then get ready to see things happening before your very eyes.</p>
<p><strong>Like magic.</strong></p>
<p><strong>Sen <font color="red">Z</font>e</strong></p>
<p>P.S. You can link to this post with the following URL:</p>
<p>http://www.SenZe.com/business-blog/law-of-attraction/the-secret-law-of-attraction.htm</p>
<p>Technorati Tags: <a href="http://technorati.com/tag/Law+of+Attraction" rel="tag">Law of Attraction</a>, <a href="http://technorati.com/tag/The+Secret" rel="tag"> The Secret</a>, <a href="http://technorati.com/tag/visualization" rel="tag"> visualization</a>, <a href="http://technorati.com/tag/Rhonda+Byrne" rel="tag"> Rhonda Byrne</a>, <a href="http://technorati.com/tag/Jack+Canfield" rel="tag"> Jack Canfield</a>, <a href="http://technorati.com/tag/Jim+Carrey" rel="tag"> Jim Carrey</a>, <a href="http://technorati.com/tag/Scott+Dilbert" rel="tag"> Scott Dilbert</a>, <a href="http://technorati.com/tag/Life+Changing+Party" rel="tag"> Life Changing Party</a></p>
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		<title>Prince And The New Marketing Generation</title>
		<link>http://senze.com/business-blog/marketing-tactics/prince-and-the-new-marketing-generation.htm</link>
		<comments>http://senze.com/business-blog/marketing-tactics/prince-and-the-new-marketing-generation.htm#comments</comments>
		<pubDate>Sun, 05 Aug 2007 08:43:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[Business Profitability]]></category>
		<category><![CDATA[Business Resources]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Marketing Tactics]]></category>
		<category><![CDATA[Prince]]></category>

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		<description><![CDATA[It&#8217;s rare indeed for any artist to perform his concert for more than a few days at one venue.
Prince is currently doing 21 days in London alone!

And most of those dates have been sold out. In fact, at one point his tickets were selling at 1,000 per minute!
Why?
Because Prince:
1. Is a musical genius 
He composes [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s rare indeed for any artist to perform his concert for more than a few days at one venue.</p>
<p>Prince is currently doing 21 days in London alone!</p>
<p><img src="http://senze.com/business-blog/wp-content/uploads/2007/06/prince21.jpg" alt="Prince And Planet Earth Tour" /></p>
<p>And most of those dates have been sold out. In fact, at one point his tickets were selling at <strong>1,000 per minute</strong>!</p>
<p>Why?</p>
<p>Because Prince:</p>
<p><strong>1. Is a musical genius </strong><br />
He composes all his songs, writes the lyrics to all of them, sings them as lead vocal AND backing vocals and plays all the musical instruments used for those songs (up to 25 different instruments for one song)!</p>
<p><strong>2. Is a prolific composer</strong><br />
He has composed <strong>hundreds of songs </strong>in his entire career, including hits for Celine Dion, Sheena Easton and The Bangles. He has released some of those songs on 46 albums so far &#8211; with many more yet unheard!!</p>
<p><strong>3. Sells records</strong><br />
He has many hits from his albums and he has sold millions of them all over the world. The Purple Rain album alone (released in 1984) sold 20 million copies worldwide.</p>
<p><strong>4. Is a great performer</strong><br />
If you&#8217;ve seen his <strong>Superbowl XLI </strong>halftime performance, you would have experienced an unforgettable musical performance.</p>
<p>I&#8217;m not a fan of Prince, by the way. Not of his music, nor his style &#8211; but I do appreciate genius when I see one.</p>
<p>His London concerts were originally supposed to run for <strong>7 nights </strong>but when all <strong>140,000 tickets </strong>for them at <strong>31.21 pounds sterling </strong>(about $63) sold out in <strong>20 minutes (!), </strong>he extended it to <strong>15 days</strong>. </p>
<p>And when tickets to those extra 8 days started selling out, he extended it a further 6 days &#8211; making a total of <strong>21 days</strong>!</p>
<p>He grosses an average of <strong>$1.2 million per concert </strong>($63 x 20,000 seats) for this current tour if all tickets are sold out. By the time it&#8217;s all over, he would have grossed $1.2 million x 21 days = <strong>$25.2 million</strong>.</p>
<p>Give or take a few million.</p>
<p>Not bad for less than a month&#8217;s work. </p>
<p>And there&#8217;s still the US Tour to come.</p>
<p>How did this 21-date London concert come to be?</p>
<p>Here&#8217;s a combination of factors:</p>
<p><strong>1. Prince&#8217;s an established music star whose concerts are a great spectacle</strong><br />
There&#8217;s plenty to see and hear. Prince is known for his flashy performances and he&#8217;s backed by some of the most talented musicians in the world, all hand-picked by him.</p>
<p><strong>2. It&#8217;s summer time in London</strong><br />
Summertime means time out in the park, and concerts to attend!</p>
<p><strong>3. London is home to about 8 million people</strong><br />
The bigger the population, the bigger is Prince&#8217;s number of prospects interested in his songs. 8 million is a big number for a city by any means.</p>
<p><strong>4. London is a popular tourist destination</strong><br />
Millions of people visit London every year. Tour companies usually offer special packages that include free concert tickets as well. Prince&#8217;s audience will definitely include many foreigners especially when he&#8217;s not performing outside of the US and UK.</p>
<p><strong>5. He has announced that this Planet Earth Tour is &#8220;The End&#8221; of his live concerts</strong><br />
There&#8217;ll be no more Prince in person after this, so this is his fans&#8217; last chance to watch him live. Well, there may be a &#8220;Comeback Tour&#8221; or &#8220;Encore Tour&#8221; many years later but they don&#8217;t know for sure. In case he isn&#8217;t planning any in the future, this is all they have.</p>
<p><strong>6. His latest album, &#8220;Planet Earth&#8221;, was given away for free by the UK&#8217;s Mail On Sunday</strong><br />
They distributed <strong>3 million copies </strong>of it on July 15 2007 alone. The newspaper paid Prince a rumored <strong>300,000 pounds </strong>for the rights to do this. This generated lots of additional publicity for his upcoming concerts in August 2007 (and sold lots of extra newspapers).</p>
<p><strong>7. All ticket holders get a copy of his latest album, &#8220;Planet Earth&#8221; as well</strong><br />
This makes his 31.21 pounds ticket price a real bargain since the album sells for about 10 pounds in stores. Not only that, the distribution of CDs in this manner counts towards his final album sales as well &#8211; which will help it in music charts tracking album sales.</p>
<p>Since there are music lovers who buy albums according to their ranking in the music charts &#8211; this will help push sales of the album further.</p>
<p><strong>8. He&#8217;s opening up his songs vault to present 150 of them during his London run</strong><br />
Yep, that&#8217;s right. He&#8217;ll be playing over <strong>150 songs </strong>over the course of his 21-date London concerts. He performs only about 23 songs at each concert, which would leave plenty left over for the remaining dates. </p>
<p>Thus many of his hard-core fans will show up for the concerts multiple times over the next few nights just to hear more of those songs, many of which they&#8217;ve never heard before!</p>
<p>How&#8217;s that for repeat business? </p>
<p>You can do that only if you&#8217;re as prolific a composer as Prince&#8230;</p>
<p>The combination of all of the above factors &#8211; but especially &#8220;<strong>The End&#8221;</strong> of Prince&#8217;s live tours &#8211; makes for an irresistible series of events that hard-core Prince fans find hard to resist.</p>
<p>The <strong>US Tour </strong>should be even better. There should be one, because Prince grossed over <strong>$87 million </strong>the last time he had one in 2004 with the <strong>Musicology Tour</strong> that went on a run of 96 performances.</p>
<p>Talk soon.</p>
<p><b>Sen <font color="red">Z</font>e</b></p>
<p>P.S. You can link to this post with the following URL:</p>
<p>http://www.SenZe.com/business-blog/prince/prince-and-the-new-marketing-generation.htm</p>
<p>Technorati Tags: <a href="http://technorati.com/tag/Prince" rel="tag">Prince</a>, <a href="http://technorati.com/tag/Planet+Earth+Tour" rel="tag"> Planet Earth Tour</a>, <a href="http://technorati.com/tag/Earth+Tour" rel="tag"> Earth Tour</a>, <a href="http://technorati.com/tag/UK+Earth+Tour" rel="tag"> UK Earth Tour</a>, <a href="http://technorati.com/tag/London+UK+Earth+Tour" rel="tag"> London UK Earth Tour</a>, <a href="http://technorati.com/tag/music+industry" rel="tag"> music industry</a>, <a href="http://technorati.com/tag/music" rel="tag"> music</a>, <a href="http://technorati.com/tag/tours" rel="tag"> tours</a>, <a href="http://technorati.com/tag/innovative+marketing" rel="tag"> innovative marketing</a>, <a href="http://technorati.com/tag/marketing" rel="tag"> marketing</a>, <a href="http://technorati.com/tag/Mail+On+Sunday" rel="tag"> Mail On Sunday</a>, <a href="http://technorati.com/tag/business+profitability" rel="tag"> business profitability</a>, <a href="http://technorati.com/tag/recording+industry" rel="tag"> recording industry</a></p>
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		<title>The Flying Trilogy Of Profits</title>
		<link>http://senze.com/business-blog/internet-business/the-flying-trilogy-of-profits.htm</link>
		<comments>http://senze.com/business-blog/internet-business/the-flying-trilogy-of-profits.htm#comments</comments>
		<pubDate>Thu, 02 Aug 2007 03:28:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Discipline]]></category>
		<category><![CDATA[Business Marketing]]></category>
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		<category><![CDATA[airasia]]></category>
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		<description><![CDATA[I did something I&#8217;ve never done before in my entire life.
I went to a bookstore about 2 months ago and bought 2 books that I had no intention of reading anytime soon.
They&#8217;re still on my table and I still haven&#8217;t found the time or urge to go through them yet.
I&#8217;m not saying those 2 books [...]]]></description>
			<content:encoded><![CDATA[<p>I did something I&#8217;ve never done before in my entire life.</p>
<p>I went to a bookstore about 2 months ago and bought 2 books that I had no intention of reading anytime soon.</p>
<p>They&#8217;re still on my table and I still haven&#8217;t found the time or urge to go through them yet.</p>
<p>I&#8217;m not saying those 2 books aren&#8217;t worthy of my time. They&#8217;re both updated and revised editions, which means that they&#8217;ve already gone past their initial print runs, and therefore are doing very well indeed.</p>
<p>The reason for my lack of &#8220;<strong>involvement</strong>&#8221; with those 2 books is simple. </p>
<p>I was finishing up on another book of mine with my co-author that would complement the 2 books I&#8217;ve found perfectly.</p>
<p>Buying those 2 books simply spurred me on to finish the endless scanning of the text for mistakes so that it could be published.</p>
<p>Otherwise I could go on forever, trying to make a good book as perfect as it could be.</p>
<p>Thus after about <strong>8 months</strong> or so from the time the idea was conceived with my publisher and co-author, it&#8217;s finally published!</p>
<p>Here&#8217;s the third book in the &#8220;series&#8221;. No prizes for guessing which 2 books have been sitting on my table unread, and which one has been taking up my time for the past few months:</p>
<p><img src="http://senze.com/business-blog/wp-content/uploads/2007/08/EasyJet_RyanAir.jpg" alt="The AirAsia Story" /></p>
<p align="center"><img src="http://senze.com/business-blog/wp-content/uploads/2007/08/The_AirAsia_Story.jpg" alt="The AirAsia Story" /></p>
<p>Yep, &#8220;<strong>The AirAsia Story</strong>&#8221; is my 3rd book in print format. It&#8217;s a book that had been begging to be written for quite a while.</p>
<p>And together with my wonderful co-author Jayne Ng, it&#8217;s finally done.</p>
<p>I was involved in almost every aspect of its production including coming up with the title and sub-title, back cover description, conceptualizing the cover design, overseeing the layout, discussing with Jayne on the content we would like to present, proof-reading and editing &#8211; in addition to writing parts of it. </p>
<p>We have an Editor to edit our work too, but there were quite a few last-minute additions that we simply had to fit in that resulted in some editing being done on our own as well.</p>
<p>It isn&#8217;t the way other publishing companies would follow &#8211; but it is ours&#8217;. Our publisher, Adrian (of <strong>Kanyin Books</strong>) gave us full creative control with some awesome ideas of his own to boot &#8211; and the result is a book we&#8217;re proud to be associated with.</p>
<p>We timed it to coincide with the launch of the last <strong>Harry Potter </strong>book 2 Saturdays ago (this is another <strong>Pajamas marketing lesson</strong> for you), but some last-minute delays ensured that it was not to be.</p>
<p>Nevertheless, it hit the bookstores just a few days ago.</p>
<p>And word has it that its sales are making Adrian a very happy puppy.</p>
<p>Here&#8217;s what the back cover says:</p>
<p><strong><br />
<blockquote>Since bursting onto the scene in 2002, AirAsia has become one of the most successful budget airlines in Asia today.</p>
<p>The book traces AirAsia&#8217;s eventful history from its humble beginnings as a small-time player with only two aircraft to its credit and $40 million in debt from Day 1 of its operations, to its present-day success as THE trendsetter among Asian low-cost airlines. It now carries millions of passengers every year, making millions in net profits in the process.</p>
<p>This happened in the aftermath of 9/11 and despite very stiff competition from many other budget airlines in the region as well as leadership from a CEO who was unfamiliar with the airlines industry.</p>
<p>Yet AirAsia&#8217;s journey to success has been anything but smooth.</p>
<p>This book reveals its challenges, hurdles, bumps and how it overcame them all in more detail for you to have a fuller understanding of just how remarkable its achievement really is.</p>
<p>Get ready to be blown away by the resilience, daring and imagination of its founders who all bravely took on the brutal circumstances they were in (and still are) that resulted in AirAsia becoming THE brand on the lips of budget air travellers all over Asia in just a few short years.</p></blockquote>
<p></strong></p>
<p>You&#8217;ll also discover some of the people behind AirAsia who you don&#8217;t normally hear of, and what their roles are. It&#8217;s a fascinating read that takes you into the realm of a real business with real challenges.</p>
<p>AirAsia fully practices <strong>Pajamas business and marketing principles </strong>to reap its millions of dollars in revenue every year &#8211; starting from year 1 of its operations.</p>
<p>It&#8217;s a sexy overnight success story that is quite irresistible to not just me, but anybody who has been exposed to parts of the AirAsia story these past few years.</p>
<p>Go to any major bookstore if you&#8217;re in Malaysia and look for it. </p>
<p>If you&#8217;re living outside Malaysia, click below to order it and have it delivered directly to your doorsteps within a few weeks:</p>
<table width="500" border="0" cellspacing="0" cellpadding="5">
<tr>
<td>
<div align="center"><img src="http://www.SenZe.com/images/the_airasia_story_medium.jpg" width="215" height="272" alt="AirAsia Story" /></div>
</td>
</tr>
<tr>
<td>
<form action='https://www.2checkout.com/2co/buyer/purchase' method='post'>
<div align="center">
<input type='hidden' name='sid' value='49978' >
<input type='hidden' name='product_id' value='29' >
        Quantity</p>
<input name='quantity' type='text' class="ctrl-ed" size='5' >
  </p>
<input name="submit" type='submit' value='Buy from 2CO' >
      </div>
</p></form>
<div align="center">
<p><strong> 2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for<br />
goods and services provided by All Net Profits Center. </strong>
</div>
<p>      </strong></div>
</td>
</tr>
</table>
<p><strong>Postage and handling costs have already been included in the price.</strong> While this will cost you more than if you were to buy from a bookstore, I&#8217;ll make it up to you by giving you a head start over everybody else with a <strong>NEW</strong>, yet-to-be-released <strong>Special Report</strong> of mine that covers some of the most interesting and profitable <strong>online business models </strong>you may have come across without realizing their significance in terms of generating millions of dollars in revenue &#8211; with the least amount of work possible.</p>
<p>It&#8217;s a brand new Special Report, but you&#8217;ll get it first even before I officially announce it to my list. </p>
<p>Completion of this Speical Report is only a few weeks away at most (probably within 2 weeks or so).</p>
<p>This Special Report may make you a millionaire many times over as it will generate <strong>BIG </strong>money-making ideas for you that you will never be able to come up with on your own. Those business models certainly have made their owners very rich indeed. Put your own twists on them, or combine a few together&#8230;</p>
<p>This Special Report is different from my classic <strong><a href="http://www.SenZe.com/mini-e">Mini-Encyclopedia Of Low-Cost, High-Profit Internet Business Models </a></strong>that has been selling very well over the past few years now. There are an additional 20 examples of just <strong>ONE </strong>type of Internet Business Model which I have not included in the Mini-E yet (the Mini-E itself contains 19 other different Internet Business Models with numerous examples of their applications in the real world. It&#8217;s a MUST for your Internet Business and Internet Marketing library!).</p>
<p>Some of those 20 examples require sophisticated programming and infrastructure capabilities, while others are so simple you&#8217;ll laugh yourself silly as to why you didn&#8217;t think of them or do them on your own first.</p>
<p>To get the new Special Report (when it&#8217;s ready) before everybody else does, order &#8220;<strong>The AirAsia Story</strong>&#8221; from the link above.</p>
<p>Now that this is done, there are quite a number of other print and electronic books in my head that I need to give life to in the months ahead, some of which will absolutely delight you.</p>
<p><strong>For sure.</strong></p>
<p>Talk soon!</p>
<p><strong>Sen <font color="red">Z</font>e</strong></p>
<p>P.S. You can link to this post with the following URL:</p>
<p>http://www.SenZe.com/business-blog/AirAsia/the-flying-trilogy-of-profits.htm</p>
<p>Technorati Tags: <a href="http://technorati.com/tag/Air+Asia" rel="tag">Air Asia</a>, <a href="http://technorati.com/tag/Tony+Fernandes" rel="tag"> Tony Fernandes</a>, <a href="http://technorati.com/tag/Ryanair" rel="tag"> Ryanair</a>, <a href="http://technorati.com/tag/Easyjet" rel="tag"> Easyjet</a>, <a href="http://technorati.com/tag/MAS" rel="tag"> MAS</a>, <a href="http://technorati.com/tag/airlines" rel="tag"> airlines</a>, <a href="http://technorati.com/tag/aircraft" rel="tag"> aircraft</a>, <a href="http://technorati.com/tag/travelling" rel="tag"> travelling</a>, <a href="http://technorati.com/tag/Kanyin+books" rel="tag"> Kanyin books</a>, <a href="http://technorati.com/tag/profitable+business+model" rel="tag"> profitable business model</a>, <a href="http://technorati.com/tag/internet+business+models" rel="tag"> internet business models</a>, <a href="http://technorati.com/tag/internet+marketing" rel="tag"> internet marketing</a>, <a href="http://technorati.com/tag/Sen+Ze%26%238217%3Bs+Mini-Encyclopedia+Of+Low-Cost" rel="tag"> Sen Ze&#8217;s Mini-Encyclopedia Of Low-Cost</a>, <a href="http://technorati.com/tag/High-Profit+Internet+Business+Models" rel="tag"> High-Profit Internet Business Models</a>, <a href="http://technorati.com/tag/Mini-E" rel="tag"> Mini-E</a></p>
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		<title>Profits Rising From Ashes And Different Bodies</title>
		<link>http://senze.com/business-blog/marketing-tactics/profits-rising-from-ashes-and-different-bodies.htm</link>
		<comments>http://senze.com/business-blog/marketing-tactics/profits-rising-from-ashes-and-different-bodies.htm#comments</comments>
		<pubDate>Thu, 26 Jul 2007 02:57:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[Business Profitability]]></category>
		<category><![CDATA[Business Resources]]></category>
		<category><![CDATA[CSI]]></category>
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		<category><![CDATA[Names]]></category>
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		<description><![CDATA[It&#8217;s now Wednesday and I now know if Harry survived.
But regardless &#8211; what could J.K. Rowling do to make even more money now that her boy wizard&#8217;s adventures have been systematically put to rest in her last book in the series? (She&#8217;s worth over $1 billion right now, which will soon increase.)
Well, there are still [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s now Wednesday and I now know if Harry survived.</p>
<p>But regardless &#8211; what could J.K. Rowling do to make even more money now that her boy wizard&#8217;s adventures have been systematically put to rest in her last book in the series? (She&#8217;s worth over $1 billion right now, which will soon increase.)</p>
<p>Well, there are still 2 more movies to go &#8211; ending with <strong>&#8220;Harry Potter And The Deathly Hallows&#8221;</strong> in a few years from now (probably in 4 years&#8217; time).</p>
<p>She earns royalties from them and the other 5 movies made so far. </p>
<p>The movies in the series are reproduced on DVDs after they&#8217;ve finished their run in the cinemas and another serious round of money-making takes place.</p>
<p>Her books will continue to sell during that time and beyond.</p>
<p>All in all, expect to see a few hundred million dollars more to be added to her bank account by the time it&#8217;s all over.</p>
<p>And then, in terms of milking things for all they&#8217;re worth &#8211; what else could she do?</p>
<p>Have a &#8220;comeback&#8221; book/movie of sorts, of course.</p>
<p>And why not?</p>
<p>The British Band, <strong>&#8220;Take That&#8221;</strong> came back after having broken up in the 1990s.</p>
<p>The <strong>Spice Girls </strong>are planning a <strong>&#8220;Reunion Tour&#8221;.</strong></p>
<p><strong>Bruce Willis</strong> came back with <strong>&#8220;Die Hard 4.0&#8243;.</strong></p>
<p><strong>Arnold Schwarzenegger</strong> came back in <strong>&#8220;Terminator 3&#8243;</strong> after having been melted down in <strong>Terminator 2.</strong></p>
<p>And some top Hong Kong singers retired for 10 years or so and then made a comeback with their respective <strong>&#8220;Comeback Tour&#8221;.</strong></p>
<p>(Some would say they actually planned the &#8220;Comeback Tour&#8221; before they retired.)</p>
<p>When you make a comeback, there&#8217;s another round of money-making right there because you&#8217;ll have a hungry base of fans who were looking for more of you when you retired but couldn&#8217;t get any &#8211; until now.</p>
<p>The key is to ensure that you come back before your fan base grow too old to remember who you were. (And you must have been a hit before you retired, of course.)</p>
<p>In the case of a fictional character like Harry Potter &#8211; if he is dead now &#8211; he could be resurrected somehow (like <strong>Sigourney Weaver</strong> was in <strong>&#8220;Aliens 4&#8243;</strong>) which isn&#8217;t that big a deal considering that he&#8217;s a wizard.</p>
<p>Alternatively you could always do a &#8220;<strong>Prequel</strong>&#8221; like the &#8220;<strong>Batman Begins</strong>&#8220;, &#8220;<strong>Superman Returns</strong>&#8221; and the first 3 episodes of the &#8220;<strong>Star Wars</strong>&#8221; series&#8230;</p>
<p>There are many possibilities, and they&#8217;re all very logical&#8230;</p>
<p>It&#8217;s good to know that sometimes &#8220;<strong>The End</strong>&#8221; isn&#8217;t really the end, especially when the potential for profit is still very much in existence.</p>
<p>However, &#8220;The End&#8221; can be used to make a whole bunch of money this time (because there&#8217;s an end to it all &#8211; there&#8217;s no more to come), and set up the &#8220;Comeback&#8221; many years later (hey &#8211; there&#8217;s more to come after all!) for another whole bunch of money.</p>
<p>The very disappointing &#8220;<strong>Star Wars</strong>&#8221; prequels could do with another &#8220;Comeback&#8221; by virtue of how disappointing those 3 episodes were.</p>
<p>One possibility is to present 3 <strong>ALTERNATIVE </strong>episodes for the Prequels with the same core characters but totally different story lines, but ending with <strong>Darth Vader </strong>becoming Darth Vader anyhow.</p>
<p>And I&#8217;ll bet the 3 Alternative Episodes would break box office records since there are so many Star Wars fans out there.</p>
<p>Think this isn&#8217;t possible? </p>
<p>It has been done before on the hit TV series, &#8220;<strong>Dallas</strong>&#8221; in the early 1980s where one very disappointing season (story-wise) was aired (about 22 episodes) and then <strong>explained away</strong> in the next season as nothing more than one main character&#8217;s &#8220;<strong>bad dream</strong>&#8221; &#8211; leaving the production team to continue from the season before that dream with an alternative (and better) storyline for the new season, as if that bad dream season never existed!</p>
<p>But this would mean having <strong>George Lucas</strong> admit that his current 3 Prequel episodes are bad &#8211; which he wouldn&#8217;t do.</p>
<p>Swallow your pride, George &#8211; and remake them with better scripts and better actors. Then hear your cash register ringing all the way from the planet Tatooine&#8230;</p>
<p>Not only will you get richer from the experience, it&#8217;s the right thing to do&#8230;</p>
<p>Plus the fans want to pay you for a better experience &#8211; so give it to them!</p>
<p>(I&#8217;m not a fan, by the way &#8211; even of the original Star Wars.)</p>
<p>And then you have the comics kingdom where a main character can exist in many different universes <strong>SIMULTANEOUSLY</strong>, with different characters surrounding the main character and storylines that don&#8217;t cross each universe.</p>
<p>The &#8220;<strong>Spiderman</strong>&#8221; series of comic books are done this way. There&#8217;s &#8220;<strong>The Amazing Spider-Man</strong>&#8221; title, and &#8220;<strong>The Sensational Spider-Man</strong>&#8221; title, &#8220;<strong>The Spectacular Spider-Man</strong>&#8221; title, &#8220;<strong>Web Of Spider-Man</strong>&#8221; title, &#8220;<strong>Ultimate Spider-Man</strong>&#8221; title and other titles involving this character, all appearing at the same time at one time or another &#8211; as if the stories on the other series don&#8217;t exist!</p>
<p>What&#8217;s more&#8230;</p>
<p>You can also create <strong>one single universe</strong> for one concept but with different characters in different backgrounds!</p>
<p>After all, we have <strong>CSI:Vegas</strong>, <strong>CSI:Miami </strong>and <strong>CSI:New York </strong>all being shown at the same time, don&#8217;t we?</p>
<p>Not only that &#8211; you may run into broadcasts where one episode from each CSI series is shown back to back! You get a total of 6 murders in 3 hours, solved by 3 different CSI Teams!</p>
<p>Best of all, <strong>Horatio </strong>of CSI:Miami sometimes makes an appearance in CSI:New York to talk to <strong>Mac Taylor </strong>on a case that involves their &#8220;mutual&#8221; victims&#8230;</p>
<p>Whether it&#8217;s the world of fiction or otherwise &#8211; you can print money again and again if only you want them badly enough.</p>
<p>All that is required is your own desire and plenty of creativity.</p>
<p>Both of which human beings have in abundance &#8211; as you can see above.</p>
<p>Right?</p>
<p>Talk soon.</p>
<p><b>Sen <font color="red">Z</font>e</b></p>
<p>P.S. You can link to this post with the following URL:</p>
<p>http://www.SenZe.com/business-blog/business-profitability/profits-rising-from-ashes-and-different-bodies.htm</p>
<p>Technorati Tags: <a href="http://technorati.com/tag/Harry+Potter" rel="tag">Harry Potter</a>, <a href="http://technorati.com/tag/J.K.+Rowling" rel="tag"> J.K. Rowling</a>, <a href="http://technorati.com/tag/Harry+Potter+And+The+Deathly+Hallows" rel="tag"> Harry Potter And The Deathly Hallows</a>, <a href="http://technorati.com/tag/Spiderman" rel="tag"> Spiderman</a>, <a href="http://technorati.com/tag/Spider-man" rel="tag"> Spider-man</a>, <a href="http://technorati.com/tag/CSI%3AMiami" rel="tag"> CSI:Miami</a>, <a href="http://technorati.com/tag/CSI%3ANew+York" rel="tag"> CSI:New York</a>, <a href="http://technorati.com/tag/CSI" rel="tag"> CSI</a>, <a href="http://technorati.com/tag/CSI%3AVegas" rel="tag"> CSI:Vegas</a>, <a href="http://technorati.com/tag/Star+Wars" rel="tag"> Star Wars</a>, <a href="http://technorati.com/tag/Die+Hard+4.0" rel="tag"> Die Hard 4.0</a>, <a href="http://technorati.com/tag/Spice+Girls" rel="tag"> Spice Girls</a>, <a href="http://technorati.com/tag/Take+That" rel="tag"> Take That</a>, <a href="http://technorati.com/tag/Arnold+Schwarzenegger" rel="tag"> Arnold Schwarzenegger</a>, <a href="http://technorati.com/tag/Sigourney+Weaver" rel="tag"> Sigourney Weaver</a>, <a href="http://technorati.com/tag/Aliens+4" rel="tag"> Aliens 4</a>, <a href="http://technorati.com/tag/George+Lucas" rel="tag"> George Lucas</a>, <a href="http://technorati.com/tag/Business+Profitability" rel="tag"> Business Profitability</a>, <a href="http://technorati.com/tag/Authors" rel="tag"> Authors</a>, <a href="http://technorati.com/tag/Entertainers" rel="tag"> Entertainers</a></p>
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		<title>Harry Potter And Pottermaniacs</title>
		<link>http://senze.com/business-blog/marketing-tactics/harry-potter-and-pottermaniacs.htm</link>
		<comments>http://senze.com/business-blog/marketing-tactics/harry-potter-and-pottermaniacs.htm#comments</comments>
		<pubDate>Mon, 23 Jul 2007 09:53:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[Business Profitability]]></category>
		<category><![CDATA[Closure]]></category>
		<category><![CDATA[Harry Porter]]></category>
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		<description><![CDATA[J.K. Rowling&#8217;s latest novel, &#8220;Harry Potter And The Deathly Hallows&#8221; broke all book sales record by selling 8.3 million copies in its first 24 hours on sale in the United States last weekend, according to Scholastic Inc.
At $34.99 per book, the total sales is a whopping $290,417,000.00 (that&#8217;s $290 million big ones). 
In just 24 [...]]]></description>
			<content:encoded><![CDATA[<p>J.K. Rowling&#8217;s latest novel, <strong>&#8220;Harry Potter And The Deathly Hallows&#8221;</strong> broke all book sales record by selling 8.3 million copies in its first 24 hours on sale in the United States last weekend, according to Scholastic Inc.</p>
<p>At <strong>$34.99 </strong>per book, the total sales is a whopping <strong>$290,417,000.00 </strong>(that&#8217;s $290 million big ones). </p>
<p>In just 24 hours.</p>
<p>And only in the US.</p>
<p><em><strong>Incredible.</strong></em></p>
<p>There is no bigger author than Rowling in the entire world today &#8211; and I&#8217;m happy to be able to witness her influence on Pottermaniacs&#8217; wallets.</p>
<p>Truth be told, I have never liked Harry&#8217;s stories as depicted in the movies.</p>
<p>And I&#8217;ve never been inclined to pick up a copy of any one of his 7 adventures to start reading them either.</p>
<p>I simply couldn&#8217;t understand what all the fuss is about &#8211; although I do have a good imagination myself.</p>
<p>But this isn&#8217;t about me &#8211; but all of Rowling&#8217;s adoring fans out there. </p>
<p>And their parents who are probably like me (if they&#8217;re not a Potterhead themselves).</p>
<p>The difference is that they have to buy the books for their kids and take them to the cinema for another experience of the same stories. </p>
<p>My son&#8217;s less than 2 years old so I&#8217;m spared the &#8220;expenses&#8221; here. Lol.</p>
<p>(But he would be about the right age in a few years&#8217; time &#8211; just in time for the movie version of &#8220;Hallows&#8221; &#8211; and I would have to buy all of Harry&#8217;s adventures on DVDs starting from Book No.1 &#8211; 6 for him to make sense of No.7!)</p>
<p>But what makes this last novel the most successful of all the 7?</p>
<p><strong>In one concept:</strong></p>
<p>Closure.</p>
<p><strong>In 2 concepts:</strong></p>
<p>Closure, and Rowling says she&#8217;ll never write another one.</p>
<p><strong>In 3 concepts:</strong></p>
<p>Closure, Rowling says she&#8217;ll never write another one, and some beloved characters meet their end in this final novel.</p>
<p><strong>In 4 concepts:</strong></p>
<p>Closure, Rowling says she&#8217;ll never write another one, some beloved characters meet their end in this final novel, and everything will only be revealed on July 21st 2007.</p>
<p>Of course, there&#8217;s a <strong>&#8220;5th concept&#8221; </strong>- the series themselves must be a succesful one leading to the final novel.</p>
<p>So put them all together &#8211; and the blockbuster launch was imminent for <strong>MONTHS </strong>before it even happened.</p>
<p><strong>So is Harry one of them who dies?</strong></p>
<p>I still don&#8217;t know because those I&#8217;ve asked haven&#8217;t finished with the book yet &#8211; but I truly don&#8217;t care as I&#8217;m far from going insane if I don&#8217;t find out soon enough.</p>
<p>The only reason I asked is simply because of all the speculation on his end, by others who do.</p>
<p>And they&#8217;re all dealing with me every single day.</p>
<p>So all I want is a list of all the characters who did die &#8211; so that if I were to meet any Pottermaniac nearby, I could just blabber the dead names out and he&#8217;ll think I&#8217;m another Pottermaniac &#8211; never mind that I have no idea what the last story covers.</p>
<p><strong>I&#8217;ll instantly become &#8220;one of them&#8221;.</strong></p>
<p>And you know what happens when you&#8217;re one of them?</p>
<p>Right &#8211; they&#8217;ll instantly become more comfortable with you.</p>
<p>And what happens when this happens?</p>
<p><em><strong>Miracles </strong></em>happen when people like you. </p>
<p>But I&#8217;ll talk about this another day. <img src='http://senze.com/business-blog/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Anyway&#8230;</p>
<p>Here are the <strong>&#8220;Marketing In Your Pajamas&#8221;</strong> lessons that you may be able to twist and then incorporate into your own product, if appropriate:</p>
<p>1. Kill off some characters in your final book, but don&#8217;t mention who they are other than the fact that their deaths will &#8220;shock&#8221; everyone (this is great for the fiction category &#8211; what would be a shocker for your own?);</p>
<p>2. Declare you will never write another book in the series again (this is a limitation factor in play, although there is no limit to the number of books being sold in the series &#8211; what would be a limitation factor in your case?).</p>
<p>3. Play them all into a launch date.</p>
<p>Notice how the launch is going to happen anyway &#8211; exactly like it had for all the other 6 books in the series? </p>
<p>So all Rowling has done now for the 7th is to declare 1 and 2 above &#8211; and then make sure she fulfills her promise.</p>
<p><strong>And her profits exploded beyond the stratosphere.</strong></p>
<p>The downside, of course, is that she ends at book No.7, especially if Harry dies.</p>
<p>And when the movie version finishes, she has shut off her profit pipelines using Harry for good.</p>
<p>Or has she?</p>
<p>Of course not.</p>
<p>Because when the money&#8217;s right &#8211; miracles do happen.</p>
<p>All you need is a couple of additional Pajamas Marketing concepts and a whole planetload of money get printed again, from scratch.</p>
<p>Talk soon.</p>
<p><b>Sen <font color="red">Z</font>e</b></p>
<p>P.S. You can link to this post with the following URL:</p>
<p>http://www.SenZe.com/business-blog/harry-porter/harry-potter-and-pottermaniacs.htm</p>
<p>Technorati Tags: <a href="http://technorati.com/tag/Harry+Porter" rel="tag">Harry Porter</a>, <a href="http://technorati.com/tag/Potterheads" rel="tag"> Potterheads</a>, <a href="http://technorati.com/tag/Pottermaniacs" rel="tag"> Pottermaniacs</a>, <a href="http://technorati.com/tag/Harry+Porter+and+the+Deathly+Hallows" rel="tag"> Harry Porter and the Deathly Hallows</a>, <a href="http://technorati.com/tag/fiction" rel="tag"> fiction</a>, <a href="http://technorati.com/tag/book+launch" rel="tag"> book launch</a>, <a href="http://technorati.com/tag/J.K.+Rowling" rel="tag"> J.K. Rowling</a>, <a href="http://technorati.com/tag/JK+Rowling" rel="tag"> JK Rowling</a>, <a href="http://technorati.com/tag/book+publishing" rel="tag"> book publishing</a>, <a href="http://technorati.com/tag/authors" rel="tag"> authors</a></p>
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		<title>OMNICITI Breaks The 1,000 Mark</title>
		<link>http://senze.com/business-blog/blog/omniciti-breaks-the-1000-mark.htm</link>
		<comments>http://senze.com/business-blog/blog/omniciti-breaks-the-1000-mark.htm#comments</comments>
		<pubDate>Sat, 07 Jul 2007 02:02:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<description><![CDATA[The World&#8217;s First Personal Domain Name Directory at www.OMNICITI.com now has more than 1,000 listings of domains from around the world that contain the owners&#8217; name&#8230;
Check it out below:
www.OMNICITI.com
It lists some unique occupations too. There&#8217;s a Lexicographer, a Polar Expeditor, a Calligrapher and an Apologist (!).
What&#8217;s an Apologist? Somebody who apologises for a living?
Here&#8217;s the [...]]]></description>
			<content:encoded><![CDATA[<p>The World&#8217;s First Personal Domain Name Directory at www.OMNICITI.com now has more than 1,000 listings of domains from around the world that contain the owners&#8217; name&#8230;</p>
<p>Check it out below:</p>
<p align="center"><strong><a href="http://www.OMNICITI.com" target="new">www.OMNICITI.com</a></strong></p>
<p>It lists some unique occupations too. There&#8217;s a Lexicographer, a Polar Expeditor, a Calligrapher and an Apologist (!).</p>
<p>What&#8217;s an Apologist? Somebody who apologises for a living?</p>
<p>Here&#8217;s the definition, as found in wikipedia:</p>
<blockquote><p><strong>Apologists are authors, writers, editors of scientific logs or academic journals and leaders, who during their lifetimes were known as radicals and extremists for taking on the points in arguments, conflicts or positions that were during their eras either placed under popular scrutinies or viewed under persecutory examinations. The term comes from the Greek word apologia (απολογία), meaning defense of a position against an attack.</strong></p></blockquote>
<p>Interesting, no? </p>
<p>And click on &#8211;> <a href="http://www.omniciti.com/search.php?what=apologist">OMNICITI Personal Domain Name Directory Search</a> to find one such Apologist!</p>
<p>Do you know of anybody with his own domain name consisting of his own name who should be listed? Let him or her know about OMNICITI now. It&#8217;s also a great resource if you&#8217;re looking for people to work with you on your projects as they take themselves seriously enough to have a personal domain for themselves.</p>
<p><b>Sen <font color="red">Z</font>e</b></p>
<p>P.S. You can link to this post with the following URL:</p>
<p>http://www.SenZe.com/business-blog/personal-domains/omniciti-breaks-the-1000-mark.htm</p>
<p>Technorati Tags: <a href="http://technorati.com/tag/OMNICITI" rel="tag">OMNICITI</a>, <a href="http://technorati.com/tag/Personal+Domain+Name+Directory" rel="tag"> Personal Domain Name Directory</a>, <a href="http://technorati.com/tag/Web+Site+Directory" rel="tag"> Web Site Directory</a>, <a href="http://technorati.com/tag/Domain+Name" rel="tag"> Domain Name</a>, <a href="http://technorati.com/tag/Personal+Domain+Name" rel="tag"> Personal Domain Name</a>, <a href="http://technorati.com/tag/Lexicographer" rel="tag"> Lexicographer</a>, <a href="http://technorati.com/tag/Polar+Expeditor" rel="tag"> Polar Expeditor</a>, <a href="http://technorati.com/tag/Calligrapher" rel="tag"> Calligrapher</a>, <a href="http://technorati.com/tag/Apologist" rel="tag"> Apologist</a>, <a href="http://technorati.com/tag/web+site" rel="tag"> web site</a>, <a href="http://technorati.com/tag/blog" rel="tag"> blog</a>, <a href="http://technorati.com/tag/URL" rel="tag"> URL</a>, <a href="http://technorati.com/tag/Domain+Name+Registrar" rel="tag"> Domain Name Registrar</a></p>
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		<title>Paris Hilton And The Power Of Alignment</title>
		<link>http://senze.com/business-blog/internet-business/paris-hilton-and-the-power-of-alignment.htm</link>
		<comments>http://senze.com/business-blog/internet-business/paris-hilton-and-the-power-of-alignment.htm#comments</comments>
		<pubDate>Tue, 03 Jul 2007 09:08:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[What&#8217;s a simple and potent way to get noticed by anybody &#8211; no matter who you may be?
Get to know Paris Hilton and walk next to her, of course.
(Yes, it&#8217;s a simple way, but I didn&#8217;t say it was easy.)
And I&#8217;m not giving you theories either. This one really works.
You see, once upon a time, [...]]]></description>
			<content:encoded><![CDATA[<p>What&#8217;s a simple and potent way to get noticed by anybody &#8211; no matter who you may be?</p>
<p><strong>Get to know Paris Hilton and walk next to her, of course.</strong></p>
<p>(Yes, it&#8217;s a simple way, but I didn&#8217;t say it was easy.)</p>
<p>And I&#8217;m not giving you theories either. This one really works.</p>
<p>You see, once upon a time, I looked for a beautiful celebrity actress to &#8220;star&#8221; in a project of mine.</p>
<p>She was supposed to be my guest for one of the biggest events ever created in the world which I executed about 8 1/2 years ago that actually made the CNN News worldwide.</p>
<p>(Yep, a friend of mine on a business trip in Japan saw it on TV and asked me about it 8 years later.)</p>
<p>She graciously said yes, but I needed to tell her the details so that she would know exactly what she was getting involved with (it was kinda dangerous, so it was in her best interest to know that).</p>
<p>And so I went to her office, and she said let&#8217;s discuss it at one of the restaurants nearby.</p>
<p>And so I walked next to her, side by side, heading towards her favorite restaurant.</p>
<p>And on the way&#8230; </p>
<p><strong>I had my 15 minutes of fame.</strong></p>
<p>People recognized her immediately from the TV series she was starring in. They called out to her using her character&#8217;s name (which was &#8220;Lucy&#8221;) &#8211; as if that was her real name.</p>
<p>A few got up close and started speaking to her as if they knew her from her past (they didn&#8217;t). </p>
<p>Another asked how her &#8220;friend&#8221; was &#8211; but this was her &#8220;friend&#8221; on the show.</p>
<p>Whoever they were and whatever they asked her &#8211; they were all <strong>looking at me </strong>as if I were a celebrity myself.</p>
<p>By simply walking next to her (and of course talking to her) &#8211; <strong>I was suddenly bestowed with a &#8220;status&#8221; I never had before.</strong></p>
<p>People were smiling at her &#8211; <strong>and me</strong>.</p>
<p>People were paying attention to her &#8211; <strong>and me</strong>.</p>
<p>People were talking to her &#8211; and they wanted to talk <strong>to me</strong> (I guess probably to ask me what my &#8220;relationship&#8221; with her was).</p>
<p>All of them had no idea who I was &#8211; but they were looking at me like I had every right to be there for some reason (and of course, I did).</p>
<p>It helped that her TV character was that of a friendly, girl next door &#8211; and so it translated to her in real life (she is in fact a friendly girl next door, although it would be hard to find one of her beauty).</p>
<p><em><strong>It was an amazing experience.</strong></em></p>
<p>Because of all the attention, she then suggested I hopped into her car to get to another restaurant nearby, which I did.</p>
<p>And guess what?</p>
<p>People recognized her on the road.</p>
<p>Bikers stopped next to her car at the lights, and waved at her.</p>
<p>Cars in front of her adjusted their rear view mirrors, and made signs with their hands that spelled out the TV Station her series was seen on. </p>
<p>She was used to all the attention, but she obliged with her best smile and told me it was happening to her every single day.</p>
<p>And of course, by just being seated next to her &#8211; I was given some attention too.</p>
<p><strong>I smiled back.</strong></p>
<p>As if that seat was the most natural place in the world for me to be in.</p>
<p>(Wouldn&#8217;t you?)</p>
<p>Aligning yourself with somebody the public has a fascination for is the fastest way to being noticed although I didn&#8217;t plan on being noticed that way. My event was big enough on its own for me to have my turn as the &#8220;celebrity&#8221; a few weeks later.</p>
<p>I then felt what she was feeling. </p>
<p>Even the phone repairman recognized me as he was fixing my new phone line at my premises.</p>
<p><strong>But that&#8217;s another story.</strong></p>
<p>This is the reason why companies pay big bucks to personalities like <strong>Tiger Woods </strong>(golf) and <strong>Michael Schumacher</strong> (F1 racing) to endorse their products.</p>
<p>By associating their products with those personalities, the companies are hoping that what the personalities are in their fans&#8217; minds will be rubbed off onto the products themselves (&#8220;excellence&#8221;, &#8220;world-class&#8221;, &#8220;professional&#8221;, etc).</p>
<p>Or at the very least, their fans will find the celebrities&#8217; endorsement of the product something worth listening to.</p>
<p>Now not everybody is as lucky as I was to be able to get in touch with &#8220;celebrities&#8221; for &#8220;projects&#8221; like mine.</p>
<p>However, this &#8220;<strong>Alignment</strong>&#8221; concept works not just with people, but with &#8220;things&#8221; too.</p>
<p>If you drove a big expensive car &#8211; you were aligning yourself with the prestige that car had on its own.</p>
<p>The car and what it was perceived as would be rubbed off onto you, automatically.</p>
<p>Even if you didn&#8217;t own it yourself, as you had borrowed it from a friend.</p>
<p>Especially when you acted as if you owned it.</p>
<p><strong>Makes sense to you?</strong></p>
<p>The good news is that you can use the same concept to promote yourself.</p>
<p>And you don&#8217;t have to align yourself with an expensive &#8220;thing&#8221; or celebrity either.</p>
<p>There are many &#8220;things&#8221; around you today that give off different levels of &#8220;prestige&#8221; and &#8220;status&#8221; even when they&#8217;re inexpensive to get.</p>
<p>Because your Prospects <strong>DON&#8217;T </strong>know they&#8217;re inexpensive by virtue of the fact that they&#8217;re not &#8220;known&#8221; to be inexpensive.</p>
<p>You just have to know what those things are.</p>
<p>The Internet, the World Wide Web, E-Commerce, Information Technology &#8211; these are different labels for similar things.</p>
<p>Your Prospects have heard of <strong>billions </strong>of dollars being spent in those areas by big corporations for the big rewards they can get in return.</p>
<p>The media (<strong>newspapers, TV, radio</strong>) devote a huge number of pages and airtime to IT and IT-related topics because they are in awe of it. </p>
<p>They are in awe of it because their readers (and your Prospects) are themselves in awe of technology, being soaked in its bath of gadgets every single day with computers, the Internet, mobile or cell phones, TV, radio and others.</p>
<p>Thus by simply aligning yourself with things your Prospects are in awe of &#8211; they&#8217;re suddenly taking notice of you more than ever before due to the &#8220;rubbing off&#8221; effect.</p>
<p>And that&#8217;s one of the reasons why you <strong>MUST </strong>have a <strong>www.YourName.com </strong>on your business card.</p>
<p>Complete with e-mail addresses like <strong>YourFirstName@YourName.com </strong>- just like <strong>John Smith </strong>does with his <strong>john@johnsmith.com</strong> address. </p>
<p>A web and e-mail address like the above is all about <strong>YOU </strong>- who is now aligned with the Internet at its very core level.</p>
<p>And practically <strong>NONE </strong>of your Prospects are like you yet!</p>
<p>Whereas on any given day you&#8217;re just John Smith &#8211; from today onwards you&#8217;re <strong>www.JohnSmith.com </strong>who can be contacted at <strong>john@johnsmith.com</strong>.</p>
<p>Can you hear &#8220;<strong>WOW</strong>&#8221; in your Prospects&#8217; heads?</p>
<p>You&#8217;re walking with &#8220;<strong>Paris Hilton&#8221;</strong> (the World Wide Web in this case) side by side, who is calling your name (&#8220;<strong>www.YourName.com</strong>&#8220;).</p>
<p><strong>And you think you won&#8217;t be noticed?</strong></p>
<p>Even though it&#8217;ll cost you less than $10/month for this privilege? (Your Prospects don&#8217;t know this!)</p>
<p>Wonderful things happen to you when you <strong>ARE </strong>noticed in a good way. </p>
<p>This is the law of the universe and you can&#8217;t stop it from happening.</p>
<p>And you&#8217;re able to easily tap into it &#8211; with just a few minutes of your time!</p>
<p>Thus the <strong>SOLOBIS Personal Domain Name Plan</strong> is a no-brainer. Get it today, before someone else with the same exact name beats you to it:</p>
<p align="center"><strong><a href="http://www.SOLOBIS.com">http://www.SOLOBIS.com</a></strong></p>
<p><b>Sen <font color="red">Z</font>e</b></p>
<p>P.S. <a href="http://www.OMNICITI.com"><strong>www.OMNICITI.com</strong></a> is now approaching the 1,000 listings mark. Check it out and see the latest additions of web sites that have their owner&#8217;s name as their domain!</p>
<p>P.P.S. You can link to this post with the following URL:</p>
<p><strong>http://www.SenZe.com/business-blog/paris-hilton/paris-hilton-and-the-power-of-alignment.htm</strong></p>
<p>Technorati Tags: <a href="http://technorati.com/tag/Paris+Hilton" rel="tag">Paris Hilton</a>, <a href="http://technorati.com/tag/domain+name" rel="tag"> domain name</a>, <a href="http://technorati.com/tag/personal+domain+name" rel="tag"> personal domain name</a>, <a href="http://technorati.com/tag/omniciti" rel="tag"> omniciti</a>, <a href="http://technorati.com/tag/SOLOBIS" rel="tag"> SOLOBIS</a>, <a href="http://technorati.com/tag/celebrity" rel="tag"> celebrity</a>, <a href="http://technorati.com/tag/TV" rel="tag"> TV</a>, <a href="http://technorati.com/tag/Tiger+Woods" rel="tag"> Tiger Woods</a>, <a href="http://technorati.com/tag/Michael+Schumacher" rel="tag"> Michael Schumacher</a>, <a href="http://technorati.com/tag/E-Mail+Address" rel="tag"> E-Mail Address</a>, <a href="http://technorati.com/tag/e-mail" rel="tag"> e-mail</a>, <a href="http://technorati.com/tag/World+Wide+Web" rel="tag"> World Wide Web</a>, <a href="http://technorati.com/tag/E-Commerce" rel="tag"> E-Commerce</a>, <a href="http://technorati.com/tag/Internet" rel="tag"> Internet</a>, <a href="http://technorati.com/tag/endorsement+marketing" rel="tag"> endorsement marketing</a>, <a href="http://technorati.com/tag/marketing" rel="tag"> marketing</a>, <a href="http://technorati.com/tag/business" rel="tag"> business</a></p>
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