A total of 5 (five) new sections have been added to it, including 2 new chapters containing an interview with Tony Fernandes, the dynamic CEO of AirAsia itself.

Tony gives some deep insights into his AirAsia “baby” and what makes it such a success. Check out his background and see how it helped shape his thoughts and actions today.

Discover who he considers his heroes to be, and who his “enemies” are – including how he deals with them (hint: it’s NOT what you think).

Most importantly, you’ll discover what he considers is the key to sustaining the low-cost model. And no, it isn’t just hardware and technology.

This Revised and Updated Edition also contains 2 new Special Sections on AirAsia’s business approaches, including how it managed to brand itself into the minds of millions of travellers all over the world using “unusual” marketing tactics (you’ll be surprised to discover that some of those tactics are actually available), as well as AirAsia’s additional sources of income other than ticket sales that bring it hundreds of millions more in additional revenue (no, they’re not only from the food they sell onboard)!

This is THE definitive book on AirAsia from a neutral 3rd party’s perspective, with amazing details of its history, founders, business strategies and tactics, many challenges and phenomenal successes.

The fact that it has been published and became a best-seller right from the get-go is proof yet again that the Law of Attraction exists because that’s exactly how I have envisioned it.

So as you’ve already seen many times in the past, I know exactly what I need to do to channel the Law of Attraction into my life.

And in just a few days, YOU, too, will know how to channel the Law of Attraction into YOUR life as you mingle with your peers at the Life Changing Party.

Now do the following:

1. Buy this latest edition of The AirAsia Story
Be blown away by this remarkable tale that only comes along once in a blue moon, that is also a first-class education in business strategies, tactics and approaches. Get 5 additional sections for the same price!

You can get it in any major bookstore in Malaysia right now. It’ll be available in Singapore in early January.

2. Go for the Life Changing Party
You really don’t want to miss out on the Party of the Year, where you’re designing the FUTURE you.

I’ve envisioned it to be a smash hit – and it will be.

Exactly like how the founders of AirAsia have envisioned their airline to be a smash hit.

You’ll soon see.

Sen Ze

P.S. You can link to this post with the following URL:

http://www.SenZe.com/business-blog/AirAsia/airasia-bestseller.htm

Technorati Tags: AirAsia, AirAsia bestseller, AirAsia book, Law of Attraction, Life Changing Party