What’s a simple and potent way to get noticed by anybody – no matter who you may be?
Get to know Paris Hilton and walk next to her, of course.
(Yes, it’s a simple way, but I didn’t say it was easy.)
And I’m not giving you theories either. This one really works.
You see, once upon a time, I looked for a beautiful celebrity actress to “star” in a project of mine.
She was supposed to be my guest for one of the biggest events ever created in the world which I executed about 8 1/2 years ago that actually made the CNN News worldwide.
(Yep, a friend of mine on a business trip in Japan saw it on TV and asked me about it 8 years later.)
She graciously said yes, but I needed to tell her the details so that she would know exactly what she was getting involved with (it was kinda dangerous, so it was in her best interest to know that).
And so I went to her office, and she said let’s discuss it at one of the restaurants nearby.
And so I walked next to her, side by side, heading towards her favorite restaurant.
And on the way…
I had my 15 minutes of fame.
People recognized her immediately from the TV series she was starring in. They called out to her using her character’s name (which was “Lucy”) – as if that was her real name.
A few got up close and started speaking to her as if they knew her from her past (they didn’t).
Another asked how her “friend” was – but this was her “friend” on the show.
Whoever they were and whatever they asked her – they were all looking at me as if I were a celebrity myself.
By simply walking next to her (and of course talking to her) – I was suddenly bestowed with a “status” I never had before.
People were smiling at her – and me.
People were paying attention to her – and me.
People were talking to her – and they wanted to talk to me (I guess probably to ask me what my “relationship” with her was).
All of them had no idea who I was – but they were looking at me like I had every right to be there for some reason (and of course, I did).
It helped that her TV character was that of a friendly, girl next door – and so it translated to her in real life (she is in fact a friendly girl next door, although it would be hard to find one of her beauty).
It was an amazing experience.
Because of all the attention, she then suggested I hopped into her car to get to another restaurant nearby, which I did.
And guess what?
People recognized her on the road.
Bikers stopped next to her car at the lights, and waved at her.
Cars in front of her adjusted their rear view mirrors, and made signs with their hands that spelled out the TV Station her series was seen on.
She was used to all the attention, but she obliged with her best smile and told me it was happening to her every single day.
And of course, by just being seated next to her – I was given some attention too.
I smiled back.
As if that seat was the most natural place in the world for me to be in.
(Wouldn’t you?)
Aligning yourself with somebody the public has a fascination for is the fastest way to being noticed although I didn’t plan on being noticed that way. My event was big enough on its own for me to have my turn as the “celebrity” a few weeks later.
I then felt what she was feeling.
Even the phone repairman recognized me as he was fixing my new phone line at my premises.
But that’s another story.
This is the reason why companies pay big bucks to personalities like Tiger Woods (golf) and Michael Schumacher (F1 racing) to endorse their products.
By associating their products with those personalities, the companies are hoping that what the personalities are in their fans’ minds will be rubbed off onto the products themselves (”excellence”, “world-class”, “professional”, etc).
Or at the very least, their fans will find the celebrities’ endorsement of the product something worth listening to.
Now not everybody is as lucky as I was to be able to get in touch with “celebrities” for “projects” like mine.
However, this “Alignment” concept works not just with people, but with “things” too.
If you drove a big expensive car – you were aligning yourself with the prestige that car had on its own.
The car and what it was perceived as would be rubbed off onto you, automatically.
Even if you didn’t own it yourself, as you had borrowed it from a friend.
Especially when you acted as if you owned it.
Makes sense to you?
The good news is that you can use the same concept to promote yourself.
And you don’t have to align yourself with an expensive “thing” or celebrity either.
There are many “things” around you today that give off different levels of “prestige” and “status” even when they’re inexpensive to get.
Because your Prospects DON’T know they’re inexpensive by virtue of the fact that they’re not “known” to be inexpensive.
You just have to know what those things are.
The Internet, the World Wide Web, E-Commerce, Information Technology – these are different labels for similar things.
Your Prospects have heard of billions of dollars being spent in those areas by big corporations for the big rewards they can get in return.
The media (newspapers, TV, radio) devote a huge number of pages and airtime to IT and IT-related topics because they are in awe of it.
They are in awe of it because their readers (and your Prospects) are themselves in awe of technology, being soaked in its bath of gadgets every single day with computers, the Internet, mobile or cell phones, TV, radio and others.
Thus by simply aligning yourself with things your Prospects are in awe of – they’re suddenly taking notice of you more than ever before due to the “rubbing off” effect.
And that’s one of the reasons why you MUST have a www.YourName.com on your business card.
Complete with e-mail addresses like YourFirstName@YourName.com - just like John Smith does with his john@johnsmith.com address.
A web and e-mail address like the above is all about YOU - who is now aligned with the Internet at its very core level.
And practically NONE of your Prospects are like you yet!
Whereas on any given day you’re just John Smith – from today onwards you’re www.JohnSmith.com who can be contacted at john@johnsmith.com.
Can you hear “WOW” in your Prospects’ heads?
You’re walking with “Paris Hilton” (the World Wide Web in this case) side by side, who is calling your name (”www.YourName.com“).
And you think you won’t be noticed?
Even though it’ll cost you less than $10/month for this privilege? (Your Prospects don’t know this!)
Wonderful things happen to you when you ARE noticed in a good way.
This is the law of the universe and you can’t stop it from happening.
And you’re able to easily tap into it – with just a few minutes of your time!
Thus the SOLOBIS Personal Domain Name Plan is a no-brainer. Get it today, before someone else with the same exact name beats you to it:
http://www.SOLOBIS.com
Sen Ze
P.S. www.OMNICITI.com is now approaching the 1,000 listings mark. Check it out and see the latest additions of web sites that have their owner’s name as their domain!
P.P.S. You can link to this post with the following URL:
http://www.SenZe.com/business-blog/paris-hilton/paris-hilton-and-the-power-of-alignment.htm
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