Sen Ze’s Business In Your Pajamas! Blog

I’ve been busy preparing for Digital Heaven Boot Camp 2 for the past few weeks.

All the Talks I’ve held during this period are my warm-ups to this event on July 25 – 27 at Corus Hotel, Kuala Lumpur.

Just like an athlete who practices his routine again and again until he gets it perfect, so have I been doing the same thing, practicing my presentation style, timing, intonation, variations, pauses, inflection, and so on.

Am I perfect?

No, but I’m not aiming for perfection, only clarity and impact. I’ll definitely do much better with some hours of speaking under my belt before the big day, rather than going in cold.

Presenting and interacting with live attendees can be an extremely enjoyable and intellectually enriching activity, which is one of the main reasons why I’m organizing it again, after a very successful one about 3 months ago.

Most of all, it can also be very REWARDING for everybody involved.

This time it gets even better, with even more killer content to make ANYBODY a Merchant of Digital Products, starting from scratch.

Attendees to my Talks have seen how a best-selling author sold more than a million copies of his book that contains only 50 words or less. It probably took him 10 minutes to write those words, probably less.

It’s a crazy thing – but it has worked like gangbusters for the author, who is actually a woman using a man’s name.

Would you believe there are even faster methods than this example that I’ll be revealing at the Boot Camp?

In fact, you’ll also discover:

• 10 different ways to determine which products your Prospects WANT to buy
  This is the most crucial aspect of Digital Heaven. Determine with a reasonable degree of certainty that the product you’re thinking of creating (BEFORE you’ve created it) is WANTED by your Prospects, and you’ve won half the battle. The other half is in coming up with an irresistible offer, and putting this offer in front of them for him to look at!
• 19 different types of digital products you can create quickly
  Think digital products consist of only of information in pdf format, songs in mp3 format, videos and software? That’s only 4 different types. Discover 15 more!
• 18 quick ways to create a digital product from scratch
  Some digital products take a few hours to create, some minutes, and some INSTANTLY, which can all be your own ORIGINAL work! If you know multiple ways to create digital products quickly, you will literally create your own fortune in the quickest possible time!
• 7 quick and easy ways to draw traffic to your web site for the selling to take place
  You’ll want to draw traffic to your web site almost instantly once you’ve set it up for selling. Discover ways OTHER than Google Adwords (which can quickly turn you into a pauper before you’ve even begun, especially when you’re just starting off) that will help you achieve this goal – at zero cost!
• 9 ways to increase the price of your product
  Want to sell your product for more than $20? Why not go all the way up to $97, or $197, or $297, or $397 or even more PER UNIT – as I have done? It’s all in how you POSITION your Prospects’ minds to get the price that you want. I’ll show you multiple ways to do this – and you can be making double, triple or quadruple the profits WITHOUT changing your product in any way!
• 6 ways to maximize your profits after you’ve increased your price
  Still think that the only ways to make money with your digital product is to sell it, and hope your Customers click on your Affiliate Links within it and buy another Merchant’s product, so that you can earn another commission? Discover 4 more ways to extract more profits from the same exact digital product – and have EVEN MORE customers fighting to buy it from you!
• A dummy proof software that helps you write a Killer Title for your digital product
  Your product’s TITLE is very important and can make or break the sale. Use this powerful piece of software to THINK of those titles for you. You just key in some keywords and it’ll do the rest!
• This same software will help you write a Killer Headline for your Sales Letter
  Your Sales Letter’s headline plays a very important role in drawing your Prospects’ attention to your offer. Don’t leave things to chance, or crack your head thinking of the perfect headline. This software thinks of them for you!
• SOLOBIS’s NEW Web Site Builder that ANY DUMMY can use to create a web site from scratch since there’s absolutely no technical knowledge required on his part!
  I’ve spent the last 4 YEARS trying to figure out a way to get the biggest dummy on earth to create his own web site from scratch including his Sales Letter, Download Page, Squeeze Page and its respective Thank You Page and a whole lot of other necessary web pages (some are really advanced concepts!) all linked together seamlessly to make him a Master Merchant without any need for him to have any technical knowledge or engage a webmaster to help him do this (who probably wouldn’t even know what to do to begin with!).

  After one attempt that produced an extremely resource-hungry version which also wasn’t user friendly enough, I’m happy to say I’ve FINALLY SUCCEEDED on my second try. I’m THRILLED with its results and simplicity – as will ANY DUMMY. It solves the technical issues once and for all that prevented him from setting things up in the first place. He simply CAN’T go wrong with using it. Best of all, there’s NOTHING like it on the face of the earth – and my Digital Heaven Coaching clients will have exclusive use of it for now!




• And much, much more!

This is probably my last Digital Heaven Boot Camp, or at the very least, the last one at this ridiculously low fee. If there’s a next one, its fee will probably be DOUBLE or TRIPLE what I’m charging currently.

I have not planned for Digital Heaven 3 – and there may never be another one.

This isn’t a cheap marketing trick, because I’m serious. I advocate selling products for money instead of time for money. Coaching is selling time for money, which isn’t the usual way I use to earn my living. I coach when I feel like it, and I feel like it right now, because the new SOLOBIS Web Site Builder in its most complete form (or as complete as it can be up to this point) is finally ready for a few more lucky clients to use!

NOBODY other than my Digital Heaven Talk attendees have seen this Web Site Builder (and even then I didn’t show the full version). And nobody other than my Digital Heaven coaching clients have seen my materials on this topic. Those who have, are thrilled to bits.

If you want to experience the most exhilarating Internet Business and Internet Marketing ride anywhere presented in a very structured manner so that you’ll never be lost at any time – go below right now and sign up BEFORE Wednesday July 16th 2008. I only have a few seats left to fill – so you need to hurry:

Click Here To Register For Digital Heaven Now!

If all the seats are filled by the time you bought your seat, I’ll refund you 100% within a few days.

Oh – did I mention this Boot Camp comes with my unique “2 out of 3″ 100% Satisfaction Guarantee?

That’s right. Attend it for 2 days out of 3, and if you think it’s not for you or that you have not received tremendous value from it – simply let me know and I’ll refund you 100% of what you paid. You get to keep everything given to you until then, including your buffet lunches and tea.

You risk NOTHING.

I risk EVERYTHING.

How’s that for confidence? (At the last and only other Digital Heaven Boot Camp, NOBODY asked for their money back. Thought you’ll like to know that.)

Just one more thing. You need to sign a Non-Disclosure Agreement where you agree not to reveal what is taught at the Boot Camp. If you don’t, you won’t be allowed in. Sorry, but I need to protect my intellectual property.

Why?

Because NOBODY else knows most of what I know, as they’re from my vault of ORIGINAL materials.

In return, I’ll show you how to protect yours at the Boot Camp itself.

(I’m a qualified lawyer who has paid for a trademark of his own for one of his products. I also have a deep interest and many close lawyer friends in Intellectual Property Law because I’m a product creator. So I know these things.)

Here’s the link to sign up:

Click Here To Get To Digital Heaven!

Get ready for a heart-stopping ride with me and other soon-to-be excited individuals in less than 2 weeks’ time.

Which means that if you have a weak heart, you’ll probably won’t be able to last the 3 days with us.

Actually, you probably wouldn’t be able to last the first day itself.

YOU HAVE BEEN WARNED.

Sen Ze

P.S. You can link to this post with the following URL:

http://SenZe.com/business-blog/digital-heaven/digital-heaven-boot-camp-2.htm

When you’re a one-person Entrepreneur (which you would want to be, if you can, especially when you’re starting off), you would want to minimize your expenses and maximize your profits as much as you can.

I’ve managed in mega corporations with hundreds of people on its payroll working in huge business premises. And I’ve been on my own as a one-person Entrepreneur (where you basically take care of everything on your own).

There are advantages and disadvantages to both – but if you’re not planning on working for an organization any time soon, you really have only one choice.

As a one-person Entrepreneur, you’ll want a business model that doesn’t require a huge capital outlay, or any employees. You can outsource some parts of your work which can be on an ad-hoc basis (like doing up your accounts, for example), but by and large, you’re in charge of everything, and you’ll be doing all of them.

Internet Businesses appeal to individuals without a huge appetite for risks since a lot of leverage can be achieved with a computer, software and the Internet. Many of your tasks that you have to do to run your business can also be “delegated” or assigned to specialized software, like following up with your Prospects, for example.

Not only that, if done properly, Internet Businesses can also bring in HUGE returns which make the costs of running them quite laughable by comparison with other types of businesses.

Well and good – but what Internet Business should you start?

My recommendation is to sell products on the Internet, as a Merchant, not as an Affiliate for other Merchants.

Yes, even when you’re starting off, with absolutely no experience.

For it is only when you’re a Merchant that you can spot good Merchants that you can be an Affiliate for.

In other words, if you don’t know what’s involved in selling – how do you know the Merchant you’re an Affiliate for knows what he’s doing? You’ll want to maximize your efforts in referring Prospects to the Merchants so that you have the highest possible chances of success in earning your commissions.

The other reason is that once you’re a successful Merchant, other Merchants will be flocking to you to offer you their Affiliate or Joint Venture opportunity so you don’t really have to seek every single Merchant out to partake in their Affiliate Program (unless you wish to, of course).

Thus by becoming a Merchant, you’re really making yourself both a Merchant AND an Affiliate at the same time, with the Affiliate role being an automatic option.

Compare this to becoming an Affiliate first, where you seek out Merchants to refer Prospects to. You simply focus on referring, instead of building up your own range of in-demand products that are your ASSETS.

So the vast majority of Affiliates remain Affiliates, with just a fraction of them becoming Merchants themselves, because being a Merchant isn’t an automatic option for Affiliates, as Affiliates don’t learn the skills or acquire the knowledge on building up their own ASSETS that can generate a fortune for them for many years to come.

You may say that an Affiliate’s asset is the LIST of Prospects he builds up, on his way to referring them to the Merchants – and you would be right. However, a Merchant has to build up his own list too – so why not get 2 streams of income as both a Merchant and an Affiliate, instead of just becoming an Affiliate only?

Best of all – a Merchant can have Affiliates marketing FOR HIM too – whereas most Affiliates work for themselves only since most Affiliate Programs only pay on 1 level directly to the Affiliate where he can’t recruit other Affiliates to help him market for the Merchant.

Know what I mean?

To fit within the low-cost, high-profit boundaries you’re setting for yourself as a one-person Entrepreneur, I very highly recommend that you sell DIGITAL products as a Merchant.

Specifically, digital products that can be DOWNLOADED directly from your web site.

Downloadable digital products are automatically duplicated and delivered to your customers once they click on the link that leads to your digital product on your server, which also hosts your web pages selling your digital products.

This is different from selling digital products on CDs or DVDs where you’ll still have to deliver the physical CDs/DVDs to your customers through the mail. This means handling, packing and physical delivery at the post office – all of which will take up your time, and certainly add to your costs.

You can of course outsource the handling, packing and physical delivery to another outfit, with the costs being borne by your customers. But this will increase your customer’s cost of getting your product, and you’ll still have the usual customer support headaches associated with selling physical products. They could say that they “didn’t receive product, please send another one”, or the “product is damaged, please send another one”, or “one CD is missing from the set of 3 – please send it over”, etc.

With downloadable digital products, especially information products (which is what I suggest that you start with) – what’s your headache?

1. Customer couldn’t download product
Give him a direct link to your product in your e-mail to him. Or attach your product to your e-mail. End of story. Will take a minute or two. This happens only a fraction of the time.

2. Customer thinks your product is crappy. He wants a refund
Log into your PayPal account (assuming you use PayPal to accept payments online), and effect a refund. End of story. Will take you a minute or two. This happens only a fraction of the time, unless your product REALLY is crappy – in which case it’s time to make it better until you get very few refund requests. Refund requests will happen, whether your product is digital or otherwise, and no matter how good it really is. You can deal with it and move on quickly.

Is there anything else as far as customer support for downloadable digital product (information based) is concerned?

Right. There is NOTHING else.

Best of all, downloadable digital products can be taken delivery of by your customers even as you’re lazing around in your Pajamas at home, or you’re at the cinema watching the latest blockbuster in the middle of the day (when you’re escaping from the maddening crowd, and when most of your friends are at work in a conventional job) since a CLICK by your customer on the download link is all that is required to complete the sale.

Your web pages do the selling, your host server serves your web pages to anybody with a browser and an Internet connection and your domain name, your PayPal account accepts payment directly from your web site (via credit card or other PayPal accounts), and your host server automatically duplicates and delivers your downloadable product to your customers.

It’s the PERFECT business to do.

Lest you think selling digital products via a web site is for techies – relax!

I’ve figured out ways to make it possible for complete dummies who have only ever used e-mail up to now, to quickly create downloadable products of his own (sometimes this happens instantly!), quickly write a sales spiel for it, quickly set up this sales spiel and download page on his web site, quickly integrate his web site with an online payment system and finally quickly marketing his web site so that the selling can take place – all within A FEW DAYS!

Yes, it is NOW within the reach of MOST people with an interest to become a Merchant of downloadable digital products, FASTER THAN EVER BEFORE – whereas previously the majority of people can’t do it, no matter how much coaching they’ve received.

This isn’t a pipe dream. I’ve spent the last 4 or 5 years of my life trying to crack this code – and I’m proud to say I’ve finally done it.

Which is extremely good news for you, if you’ve always thought of making money online, but never got started, or never succeeded.

More in my next post!

Sen Ze

P.S. You can link to this post with the following URL:

http://SenZe.com/business-blog/digital-products/the-perfect-business.htm

Technorati Tags: internet business, internet marketing, digital products, affiliates, affiliate program, merchant, business strategy, e-commerce, make money online

It’s now the 3rd day – and we’re getting even more excited….

Here’s a photo of those attending:

Talk soon.

Sen Ze

Technorati Tags: internet business, internet marketing, internet business training, internet marketing boot camp