Sen Ze’s Business In Your Pajamas! Blog

This is an amazing concept that I wrote about a few years back that caused quite a ruckus among those who read it.

It’s a “technique” that gets you what you want by making people around you like you.

If fact, it makes you an IMMEDIATE HIT with your Prospects.

Not only will they like you, they will REMEMBER you.

Not only that, they CANNOT forget you, no matter what happens.

Even YEARS later, when you yourself have forgotten their names or how they even look like!

Best of all – when they call out to you on the street (remember, they wouldn’t be able to forget you even if they wanted to), you will IMMEDIATELY remember their own names!

Now which of your Prospects don’t like to be remembered (fondly) by others?

But let’s get back to YOU, as this technique is about you first, although it’s also about your Prospects.

When you’re liked (and remembered – which goes hand in hand with likeability), you increase the chances of getting what you want, significantly.

Now imagine the effect this powerful concept will have on your business and personal life.

It’s something worth thinking about.

And all you need to know is what to say to the people you would like to do business with.

It involves the following questions:

1. What’s the sweetest sound in the universe to any person?

2. Why is that the sweetest sound in the universe to that person?

Here are the answers that form the basis of this awesome technique.

The sweetest sound in the world to any person, of course, is his own NAME.

This is a FACT.

(Check out Dale Carnegie’s classic book, “How To Win Friends And Influence People” that has a chapter or two on this).

There are minor exceptions (as always), but the vast majority of people LOVE to hear the sound of their own names.

Why?

I mentioned this before, and I’ll say it again.

We LOVE ourselves.

This is the reason why we can look in the mirror every day and feel sad that a wrinkle is appearing, or the hairline is receding or the waistline is expanding.

Otherwise we couldn’t care less.

And our names is a shortcut to everything that’s us. We use our own names to refer to ourselves.

This fact gives you a very potent tool to get ahead in your careers or businesses.

So how do you apply this knowledge?

Simple.

It’ll work only when you’re meeting somebody for the very first time. There are other conditions, but I’ll get to them soon enough.

So okay, both of you don’t know each other’s names and have never met before.

You think he may be a good Prospect for your business.

This is what you do.

Ask him for his name.

Let’s just say he says his name is “Paul Jones“.

Okay. Now this is EXTREMELY important.

You respond with the following:

“What? That’s TOTALLY AMAZING.”

Then you wait for his response.

He’ll say, “Why is that?”

And you say (this is EVEN MORE important – listen up):

“Because my name is PAUL JONES too!”

“Isn’t that amazing?”

(Of course it is. I’m in shock even as I write this.)

Do you see what you’re doing?

WHATEVER name he calls out, you respond with the SAME EXACT NAME!

Now tell me this.

How soon do you think he’ll forget your “name” after that meeting?

Right. NEVER .

Because it’s his name too and he, of course, NEVER forgets his own name.

Think about it. How many people in the past have you met that have the same exact name as you do?

Right.

NONE.

And because it never happens, we take full notice of our namesake when it does.

Your Prospect will be doing exactly this, to you.

Since he absolutely likes to hear the sound of his own name, some of that liking will transfer over to you as well – and you don’t have to do much to earn it, apart from repeating his name back to him

Powerful, no?

But that isn’t the only benefit with this technique.

Once you’ve repeated his name back to him, YOU can IMMEDIATELY FORGET it from that point on, and you will IMMEDIATELY be able to RECALL his name even years later when you see him again.

How?

Because when you share the same exact name with somebody else, he’ll be affected more by this than you because it really isn’t your real name, but it is his.

So when he sees you walking down the street one day – you can bet that last dollar you have that HE’LL GREET YOU FIRST by calling out his name to you (and probably laughing as well), because he thinks that’s also YOUR NAME!

And what happens when this happens?

RIGHT!

YOU NOW KNOW HIS NAME AS SOON AS HE HAS GREETED YOU!!

You need never, ever be caught not knowing someone’s name again.

Brilliant, no?

This works equally as well for the opposite sex.

How?

For example, she says her name is “Georgia Smith“.

You say, “That’s TOTALLY AMAZING! Because my name’s George Smith!”

She says “Christine Langton“.

You say “REALLY!!! I CAN’T BELIEVE THIS. I’m Chris Langton!”

She says “Pauline Zega“.

You say “I DON’T BELIEVE THIS. I’m Paul Zega!”

Heck, it works even when you’re of a different race.

Let’s say you’re a male Caucasian.

He says his name is “Kareem Abdul Jaabar“.

You say, “THAT’S TOTALLY AMAZING! My name’s Kareem Abdul Jaabar too!”

He says his name is “Hiroshi Hiratha“.

You say, “YOU CAN’T BE SERIOUS. I’m HIROSHI HIRATHA too!”

Of course, you’ll have a great time too telling the story of how you got that name.

And here’s AN EXPLOSIVE mix of race and gender, and you don’t have the male equivalent of her name:

She says her name is “May Lin“.

You say “ARE THE STARS ALIGNED TODAY? My name’s May Lin too!”.

In fact, the more different you are to your name (as in you’re of a different race and gender) which is also the other person’s name, the STRONGER the effect will be on him or her.

Try it – it works like crazy!!!!

Here’s another variation of this powerful concept that is equally as important to you in your personal and business life.

What’s the next thing after a person’s name that she will NEVER EVER FORGET and treat equally as important?

Right.

Her birthday, of course.

So if you want to remember another person’s birthday, all you have to do is to ask her, and whatever date it is, you say…

Well, what do you say?

Of course.

“Oh, that’s totally AMAZING. That’s MY birthday too!”

(You’re such a quick learner…I’m so proud of you.)

So when her birthday comes, you can bet she’ll be thinking about you. And if she calls to wish you a happy birthday (on the day it isn’t), you KNOW it’s her birthday, and you can wish her back!

Can you imagine how happy she would be – even though she’s the one who actually reminded you of her birthday?

NOTE:

The above methods work best under the following conditions:

1. You are in a one-to-one meeting with the Subject
You can’t do this in front of people who know you’re not “Paris Hilton” and your birthday isn’t on the 29th February. You just can’t, and you shouldn’t, you hear me?

2. You appear totally amazed and excited
You must be happy that you’re sharing the same exact name/birthday with someone else, because in real life, you would be.

3. You must be able to lie convincingly
Yep, you’ll be throwing your ethics/morals out of the window. It absolutely won’t work if you feel guilty or nervous when you’re talking to them.

If you can do all of the above, you’re all set.

Sen Ze

P.S. Do I use this “Name” technique? Are you crazy? Of course not. Can’t you see my name in your browser?

P.P.S. The logic behind this technique is very sound, even though the morals/ethics behind it are not. I don’t actually use it and you shouldn’t either. It’s a joke, so lighten up.

This “technique” is shown to you so that you realize just how important our names are to ourselves and others – so if you don’t already have a Personal Domain Name that is made up of your actual name, click below and get one now:

Personal Domain Name Plan

P.P.P.S. A buddy of mine ACTUALLY uses the “Birthday” technique! I know because some lady called him up on his cellphone and wished him a happy birthday when we were talking, and he wished her back – in front of a confused me, because he had celebrated his birthday 2 months before with a bunch of us!

P.P.P.P.S. In the OMINICITI Personal Domain Names Directory (which has 700+ listings of websites with Personal Domain Names now), there are two “Susan Isaacs“.

One Susan Issacs is found at www.SusanIsaacs.com, and the other one is found at www.SusanIsaacs.net (if you can’t get the dotcom version of your name, get the dotnet version, or whatever version you can get your hands on because once they’re gone, they’re likely gone forever).

Both are totally different people doing different things. One’s an Author, the other’s an Actress. If you put them together at a party, you can bet neither will forget the other and what she does and show she looks, for as long as they live! Check their sites out – you’ll see how different they are in all aspects even though they share the same name.

P.P.P.P.P.S. You can link to this post with the following URL:

http://www.SenZe.com/business-blog/names/how-to-make-others-like-you.htm

Technorati Tags: networking, business networking, dale carnegie, how to win friends and influence people, name, names, business introduction, remembering names, how to remember names, positioning, business positioning, personal domain name, domain name, SOLOBIS, Project SEGO

The Greatest and Biggest Show on Earth has begun.

I’m talking about the World Cup (of football, or “soccer“, to my American friends), of course.

Billions of people from around the world will be watching this spectacle played out between the teams of qualified countries for the next 4 weeks.

It is so huge that even players with recent injuries including a broken foot will do anything they possibly can to play in it, even if it means the possibility of hurting themselves again during the tournament.

As I prepare for this year’s World Cup (to watch it, that is), memories of the last one 4 years ago come flooding back.

It’s an interesting one that provided me with an awesome lesson in selling done through a Pajamas concept.

The World Cup was jointly held by Japan (for the initial stages) and South Korea (for the final stages) 4 years ago.

It was one of the most amazing World Cups I have ever witnessed (starting way back from 1978 when I was still a kid) as I followed the amazing fairy-tale run of co-host South Korea all the way to the semi-finals.

I was already operating my Internet businesses on a full time basis then, which gave me a lot of time and freedom to do whatever I wanted without having to worry about money.

Over 64 matches were broadcasted between all the competing nations, with each match lasting at least 90 minutes.

In the later, knockout stages, each match could last 120 minutes with extra time added on. Still others lasted longer when penalty kicks were taken by each team to break a deadlock after 120 minutes were up.

Now get this.

I watched every single one of those 64 matches.

EVERY SINGLE ONE.

Can you imagine that?

I would wake up to a match, then have my meal, watch another one, have my nap, then watch another one, have my meal, and so on and on. Most of the matches I watched live, some recorded when they were played at about the same time.

It was a routine I would be repeating every day for the entire tournament that lasted about a month.

Now being a bachelor then, and with all my friends at work when most of the matches were played, not being in a relationship, and with the Greatest Show on Earth being beamed into my living room every single day – it was the single most obvious thing to do.

The problem was (yes, there was a problem) that it was too much of a good thing, but it wasn’t too much of football. I enjoyed every single match thoroughly.

It was the food I was taking. Or to be more precise, the fruit I was taking.

I ate a LOT of this fruit.

In fact, I ate this fruit for lunch and dinner most times, in place of my lunch and dinner – and sometimes I replaced my breakfast with this fruit too.

Why?

I did this because of the way it was sold to me, in classic Pajamas fashion.

This is how it looks like in its natural form:

 

You could buy it in this form. You pay according to how much it weighs.

But you would need to open it on your own with a heavy knife – and this takes some skill and quite a bit of strength.

Or the seller could open it up for you, but you would be carrying the entire heavy, thorny fruit back and you would still need to pry the shells open with your fingers. And you wouldn’t be buying just one.

This fruit is called the “Durian” and for those lucky enough to have lots of it where they live, it’s called the “King Of Fruits“.

Where I live, we call it the “God Of Fruits“.

No kidding.

The durian has a very thick thorny shell that houses a delectable orange-yellowish flesh surrounding a big seed. It gives off a very pungent aroma that is delightful to a lot of people.

However, the smell has been described as “baby vomit” by some Caucasians. The English novelist Anthony Burgess once said that dining on durian is like eating vanilla custard in a latrine (source: http://en.wikipedia.org/wiki/Durian).

No kidding.

Its overpowering smell is the most distinctive characteristic of this fruit, and is so great that it even grounded an airplane once:

Durian Sets Off Terror Alarm

I suggest that if you haven’t tried it, do give it a shot. You may just notice that the smell will change from what was described above, to almost heavenly in no time.

Com’n – it’s not called the “God Of Fruits” for nothing.

Its flesh comes in sweet or bitter flavors. My favorite type is the bitter ones.

The more bitter, the better. I normally look for the type that is so bitter that it gives me a headache right on my forehead almost instantly after biting off a chunk.

This sensation is something I remember very well from my childhood, but I haven’t been able to find that same stock of durians ever since. I’ve been very close though, on many occasions.

So ok – this is one great fruit.

Now I would normally indulge in durian eating once in a while, not every day, even though it’s sold almost everywhere.

But I ended up eating it every single day for almost an entire month 4 fateful years ago.

This is why.

Check out how this fruit was sold to me by the seller who was stationed near where I live:

Notice the absence of any thorny shell – leaving just the flesh of the fruit in a clearly wrapped styrofoam base!

EVERYTHING that needed to be taken off so that the flesh of the fruit can be consumed, was taken off, right before my eyes, before it was packaged as seen.

No pain, no mess, no sweat.

Just plain flesh.

Very clean too.

All that was left was the eating (after the unpacking).

Now I don’t know about you, but I would like to do the eating myself.

And because everything was done for me except for the eating, I bought this fruit in packs of 4 every other day.

Enough to last me 2 meals a day for 2 days before I needed to top up my supply for the next two.

Buying the fruit packs was easy – just take 4 of them, and pay $20. It was $5 a pack.

Easy.

Now think about it.

The conventional durian seller would be sitting at his stall selling the fruit with its thorny shells. He’s going to be spending his time at his stall, whether he’s going to sell any fruits or not. And he sells his fruits by how much they weight.

The other seller spends his time at his stall opening up all his fruits and packing them in neat styrofoam boxes, so that his Customers don’t have to do this themselves. He sells his fruits at a fixed price. Since most of his fruits are of similar sizes, they’ll weigh about the same anyway. Or he could have a price scale based on the size of the fruit.

So assuming both type of sellers sell wonderful durians, near the same location:

1. The durian seller selling durians in their original form will make good money

2. The durian seller selling durians in convenient styrofoam packs will make even more money.

The second seller sells CONVENIENCE on top of the fruit at a price that is competitive to the first seller.

When there’s added VALUE at very little extra cost, you’ll sell more of it compared to another who simply does what every other durian seller does.

(Of course, this is assuming you’re looking to sell your fruits in volume. If you’re not looking to sell out your huge stock, convenience on its own can attract a premium and make your durians more expensive than the other seller, but you’ll still get your customers and in the process make even more profits for yourself.)

Neither seller spends more time to sell his durians.

One expends more effort to deshell the durians, for sure, but it isn’t a whole lot more work for him who’s used to deshelling durians in the first place.

Besides, with the extra money that comes in from the additional sales due to the deshelling, he can definitely afford to pay someone to deshell for him, all day long – and still make more money than the seller who doesn’t do it.

It’s easy to see who makes more profit, because there are many lazy people around that you can sell to.

In fact, there will always be people of the “Styrofoam Packs” variety – and it is here that you can find your fortune.

Check out some nice examples on the Internet in my next post – one of my favorite places to do business in.

Cheers!

Warm Regards,

Sen Ze
Join The Pajamas Revolution Now

Note:

1. You can link to this post using the following URL:

http://www.SenZe.com/business-blog/convenience-marketing/the-world-cup.htm

2. I’m rooting for Australia in this World Cup for one simple reason – their manager is Gus Hiddink, the same man who performed miracles for South Korea 4 years ago as their manager, by getting them to the semi-finals. He created another miracle in getting Australia to qualify for this World Cup after 34 years at the sidelines. Hmmm…time for some durians now…