Sen Ze’s Business In Your Pajamas! Blog

I’ve been busy restructuring my businesses lately. In the process, I’ve hired 4 more new programmers (am looking at 2 more), set up 3 more dedicated servers (one of them should be ready any time now), with another one to follow soon. This makes a total of 8 servers overall – with more to come.

In the current economic downturn, some businesses are downsizing. I’m doing the exact opposite.

It’s amazing what can be possible when you set your mind on achieving the “impossible” goals you’ve set for yourself. There will always be the naysayers who say it can’t be done. They’re right – they can’t do it because they say they can’t, so they don’t even try.

I say I can – and so I try. In so doing, whole new worlds of possibilities open up to me when they never did before (or they did, but I didn’t notice). This is my RAS (short for Reticular Activation System) at work.

And lo and behold – I could achieve my goals, just like I said I would.

Like magic.

So go ahead. Say you can’t do it. And you’ll be proven right just by doing nothing. Easy.

But that’s nothing to be proud of.

But go ahead and say you can do it – and find the ways to get it done. And you’ll be proven right again.

Except it’ll take some time and effort. But it’ll be well worth it.

There’s much to tell…

But right now I have much to do. And you have much to gain.

For now, I’ve having the time of my life becoming much more efficient AND much more effective. The two are not the same.

Things get done faster, with less effort, and at a lower cost. Most of all, everybody’s happy – and soon, YOU will be very happy too as I roll out my new suite of products and services that WILL make you money.

Faster, Simpler and More Effective Than Ever.

In the meantime, if you’re a Twitter fan (I’m slowly becoming one, although it’s a long process to get totally immersed with it with so many things happening around me), you need to check out this top-quality video below.

It provoked an almost violent reaction in my gut, resulting in a long fit of uncontrolled laughter. The more you understand what Twitter is and what it can do for you – the louder will be your laughter.

If you don’t quite get it – I highly recommend you get going with Twitter now, by following me there –> http://twitter.com/senze. Get an account, “follow me” and whoever you wish, so that you can be notified via Twitter.com on our updates.

Play around with it for a while, post your updates to it for your own followers to be notified. Twitter is like a mini-blog, except that you only have 140 characters to say your piece, and you’ll get it sooner or later.

Then re-visit this video once more – and your uncontrolled laughing fit will come as sure as the sun will rise tomorrow.

Trust me on this.

And oh – the “creators” of this video also managed to market their web site at the same time…

Sen Ze

Technorati Tags: twitter, video marketing, marketing with videos, business downsizing, business upsizing, downsizing, upsizing

You can link to this post with the following URL:

http://SenZe.com/business-blog/twitter/downsize-or-upsize-your-business.htm

I’ve been quite busy these past 2 weeks with a wisdom tooth extraction (ouch!), the Chinese New Year of the Rat celebrations (I recovered quickly enough to be able to feast on all the glorious food!), and the biggest reason of all:

My 2nd son arrived safe and sound on February 18th 2008!

He’s 10 days early. He’s supposed to arrive on the 28th, the same day as my birthday – but I guess he prefers not to share his birthday with his proud Dad!

He popped out via natural delivery which meant a quick healing process for Jasmin. Both baby and mother got discharged the very next morning.

Here’s a photo of him at just a few hours old:

We are still thinking of a nice name for him…

Now his arrival is also good news for you because…

I’m holding my first-ever sale of 3 of the products that I have on this site to celebrate the occasion!

I’ve never held a sale before, and I don’t know if I’ll ever do this again – but do take advantage of it before I change my mind!

You get a whopping 40% (forty percent) off the following products:

Bob Serling’s “Power Copywriting For The Internet”
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Discover how to write killer sales letters for your products so that they can sell on auto-pilot, as new Prospects can be sold to again and again via the exact same sales letter set up on your web site!

When you can use words to sell anything, you need never go hungry ever again. In fact, sales personnel are some of the highest paid people in the world – so you will truly benefit from mastering this skill.

You’ll soon discover some of the deepest secrets of how expert web site copywriters craft their messages to ensure that they’re able to suck cash out of their Prospects’ wallet within minutes – even though they’ve never met and will never ever meet!

This product normally sells for $97. However, for the next few days, you can get it for only $58.20. You save a whopping $38.80!

Go to http://www.SenZe.com/copywriting to buy it. Ignore the $97 price and click on the “Buy” button. You’ll immediately see the reduced price on the order form.

Bob Serling’s “How To Market Your Way To A Million-Dollar Professional Services Practice”
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If you’re a Service Provider (like Consultants, financial professionals, accountants, computer professionals, baseball and basketball coaches, professional speakers, investment counselors, heating and air conditioning service companies, insurance agents, mortgage brokers, marketing consultants, sales trainers, motivational trainers, web site designers, physical therapists, chiropractors, seminar presenters, graphic artists – ANY Service Provider at all), you’ll discover how to create a super-successful professional service practice by using Reverse Marketing techniques.

With these techniques, your Prospects will call on YOU to buy your services!

How often does this happen to you, where you’re likely the one doing all the work in getting your Prospects to even listen to you? Your practice will never be the same ever again!

This product normally sells for $147. Get it for only $88.20 during the next few days! You save a whopping $58.80!

Go to http://www.SenZe.com/service to buy it. Ignore the $147 price and click on the “Buy” button. You’ll immediately see the reduced price on the order form.

Paul Hartunian’s “Million-Dollar Publicity Kit”
================================

Discover how to get newspapers, radio and TV stations to feature you and your business for free, from one of the world’s foremost experts in this area. You need never pay for advertising again!

I’ve had my fair share of free publicity in the media which includes radio stations, all the major newspapers and all the TV stations in my country. I’ve even appeared on CNN News at one time, which was seen worldwide!

The total value to me in terms of publicity for my business and cause was in the millions of dollars.

You’ll discover some of the most treasured secrets of getting the media to love you and what you do – and turn this love into big money for yourself!

There are 2 versions of this Kit:

The Basic version normally sells for $497. Get it for only $298.20 during the next few days. You save a whopping $198.80!

The Deluxe version normally sells for $697. Get it for only $418.20 during the next few days. You save a whopping $278.80!

Go to http://www.SenZe.com/media to buy it. Ignore the $497 and $697 prices and click on the appropriate purchase link.

You’ll immediately see the reduced price on the order form.

I’ve thrown in some bonuses of my own, so you’ll get some of my perspective on this topic as well.

TAKE NOTE

This sale ends this Sunday, February 24th 2008 if you’re in the US, or Monday February 25th 2008 if you’re in Asia.

After this date, all discounted products revert back to their usual prices. If you’ve always wanted to get the above products at their lowest prices ever – now’s the time!

You’re probably aware that I’ve never held any sales event for the products I carry because of their exceptional value to you even at their regular prices.

However, I’ll make a rare exception in this case because it isn’t every day that I have a new baby joining the family.

So go grab your deals right now before the prices go up again!

Sen Ze

P.S. You can link to this post with the following URL:

http://SenZe.com/business-blog/sale/Sen-Zes-1st-ever-sale.htm

If you have the right software running your Internet Business, you can truly achieve awesome leverage that will enable you to make more money in a shorter period of time, with less effort.

Software for Internet Businesses help you do things better and faster like a Web Site Creator, which helps you create web sites quickly and without any HTML or programming knowledge.

Software also do the things you don’t want to do, like sending out a “welcome” e-mail for those who join your mailing list. You can do this manually, but a piece of software called “Autoresponder” can help you do this automatically and save you a lot of time and effort, so that you can better spend your time on marketing activities.

Software to run your Internet Business can be installed on your server where your web site is being hosted. This is typically a one-off purchase to own the software outright.

Or the software can be hosted by a third party on their server, and they charge you a fee to use it for your Internet Business. This fee can be based on time, like monthly or yearly. Or it can be based on access where they charge you every time you access it. Or it can be based on every transaction you make using the software.

So which option is better?

Install software on your own web server and pay a one-off fee or use a 3rd party’s and pay a fee for as long as you’re using their software?

I’ve done both – and you’ll soon see which one I prefer.

To do that, you need to understand the 3 main issues that are related to software:

1. Installation

2. Maintenance

3. Upgrades

Installation of software
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Depending on the complexity of the software and how well the software creator has programmed it for easy installation, this can be done easily, or you may need someone to install it for you.

If you’re technically adept, you could install it on your own.

If you’re not, like most people, you’ll likely need to hire somebody to install it for you. This will add to your cost, but it’s a one-off fee.

Installation can take a few minutes or a few hours. Booking someone to install it for you can take a day or two or more, depending on when he’s free to do your job.

With hosted 3rd party programs, there’s no installation required on your part. The software is already installed, and you can get going in minutes.

Maintenance
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Software needs to be maintained to ensure that it’s working properly, or fixed when it’s not.

The more complex the software, the more maintenace it will likely need. If you’re not technically skilled (and most people are not), you’ll need to get someone who is to help you check on your software performance. This will add to your cost.

With hosted software on a 3rd party’s server where they charge you on a continuous basis, maintenance is already provided for whatever fee you’re paying.

And because the hosted 3rd party software is shared by other clients, the maintenance cost is also shared, so the total fee that includes the use of the software and maintenance is usually a very reasonable amount.

Upgrades
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Software are constantly being improved on so that it can perform better, faster, more effectively, or simply to fix bugs that are almost certain to appear in more complex pieces of software.

Thus new versions of them are constantly being released – and it’s then up to you to decide whether you would like to upgrade to the newer version.

Frequently, however, you don’t have a choice because a critical bug has been discovered that will make your software not work well in certain circumstances.

If you’ve installed software on your server, and you decided to upgrade for better performance, or where you have no choice, you’ll need to either install the upgrade module, or re-install the latest version of the software.

Either way, this can be a pain, and will cost you some downtime, and more money. I’ve done this a few times and I can tell you that it can be a frustrating process.

Software running on a 3rd party’s server will automatically be upgraded without any need for you to do anything on your part, since the server isn’t yours, and the software provider would want to use the best software it can develop for it to have an edge over its competitors. The modest fee that they’re charging you usually includes all future upgrades at no additional cost.

You get the best software to use for your Internet Business, and you can rest easy knowing that all technical matters are taken care of.

The Verdict
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If you’ve read this far, you’ll know that I’m a bigger fan of software hosted by reputable 3rd party companies instead of installing them on my own server.

While you may be paying more for hosted 3rd party software, it usually isn’t a lot more since the software provider can profit by having more clients all sharing the same software, maintenance and upgrade efforts.

So don’t discount software hosted by 3rd parties. In many cases, they’re what you SHOULD be using for your Internet Business.

Not only that, they can actually cost less than the software installed on your server, overall.

Sen Ze

P.S. You can link to this post with the following URL:

http://SenZe.com/business-blog/software/software-for-your-internet-business.htm

Technorati Tags: Software, Internet Business, Internet Business Software