Sen Ze’s Business In Your Pajamas! Blog

I did something I’ve never done before in my entire life.

I went to a bookstore about 2 months ago and bought 2 books that I had no intention of reading anytime soon.

They’re still on my table and I still haven’t found the time or urge to go through them yet.

I’m not saying those 2 books aren’t worthy of my time. They’re both updated and revised editions, which means that they’ve already gone past their initial print runs, and therefore are doing very well indeed.

The reason for my lack of “involvement” with those 2 books is simple.

I was finishing up on another book of mine with my co-author that would complement the 2 books I’ve found perfectly.

Buying those 2 books simply spurred me on to finish the endless scanning of the text for mistakes so that it could be published.

Otherwise I could go on forever, trying to make a good book as perfect as it could be.

Thus after about 8 months or so from the time the idea was conceived with my publisher and co-author, it’s finally published!

Here’s the third book in the “series”. No prizes for guessing which 2 books have been sitting on my table unread, and which one has been taking up my time for the past few months:

Yep, “The AirAsia Story” is my 3rd book in print format. It’s a book that had been begging to be written for quite a while.

And together with my wonderful co-author Jayne Ng, it’s finally done.

I was involved in almost every aspect of its production including coming up with the title and sub-title, back cover description, conceptualizing the cover design, overseeing the layout, discussing with Jayne on the content we would like to present, proof-reading and editing – in addition to writing parts of it.

We have an Editor to edit our work too, but there were quite a few last-minute additions that we simply had to fit in that resulted in some editing being done on our own as well.

It isn’t the way other publishing companies would follow – but it is ours’. Our publisher, Adrian (of Kanyin Books) gave us full creative control with some awesome ideas of his own to boot – and the result is a book we’re proud to be associated with.

We timed it to coincide with the launch of the last Harry Potter book 2 Saturdays ago (this is another Pajamas marketing lesson for you), but some last-minute delays ensured that it was not to be.

Nevertheless, it hit the bookstores just a few days ago.

And word has it that its sales are making Adrian a very happy puppy.

Here’s what the back cover says:

Since bursting onto the scene in 2002, AirAsia has become one of the most successful budget airlines in Asia today.

The book traces AirAsia’s eventful history from its humble beginnings as a small-time player with only two aircraft to its credit and $40 million in debt from Day 1 of its operations, to its present-day success as THE trendsetter among Asian low-cost airlines. It now carries millions of passengers every year, making millions in net profits in the process.

This happened in the aftermath of 9/11 and despite very stiff competition from many other budget airlines in the region as well as leadership from a CEO who was unfamiliar with the airlines industry.

Yet AirAsia’s journey to success has been anything but smooth.

This book reveals its challenges, hurdles, bumps and how it overcame them all in more detail for you to have a fuller understanding of just how remarkable its achievement really is.

Get ready to be blown away by the resilience, daring and imagination of its founders who all bravely took on the brutal circumstances they were in (and still are) that resulted in AirAsia becoming THE brand on the lips of budget air travellers all over Asia in just a few short years.

You’ll also discover some of the people behind AirAsia who you don’t normally hear of, and what their roles are. It’s a fascinating read that takes you into the realm of a real business with real challenges.

AirAsia fully practices Pajamas business and marketing principles to reap its millions of dollars in revenue every year – starting from year 1 of its operations.

It’s a sexy overnight success story that is quite irresistible to not just me, but anybody who has been exposed to parts of the AirAsia story these past few years.

Go to any major bookstore if you’re in Malaysia and look for it.

If you’re living outside Malaysia, click below to order it and have it delivered directly to your doorsteps within a few weeks:

Quantity 2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by All Net Profits Center.

Postage and handling costs have already been included in the price. While this will cost you more than if you were to buy from a bookstore, I’ll make it up to you by giving you a head start over everybody else with a NEW, yet-to-be-released Special Report of mine that covers some of the most interesting and profitable online business models you may have come across without realizing their significance in terms of generating millions of dollars in revenue – with the least amount of work possible.

It’s a brand new Special Report, but you’ll get it first even before I officially announce it to my list.

Completion of this Speical Report is only a few weeks away at most (probably within 2 weeks or so).

This Special Report may make you a millionaire many times over as it will generate BIG money-making ideas for you that you will never be able to come up with on your own. Those business models certainly have made their owners very rich indeed. Put your own twists on them, or combine a few together…

This Special Report is different from my classic Mini-Encyclopedia Of Low-Cost, High-Profit Internet Business Models that has been selling very well over the past few years now. There are an additional 20 examples of just ONE type of Internet Business Model which I have not included in the Mini-E yet (the Mini-E itself contains 19 other different Internet Business Models with numerous examples of their applications in the real world. It’s a MUST for your Internet Business and Internet Marketing library!).

Some of those 20 examples require sophisticated programming and infrastructure capabilities, while others are so simple you’ll laugh yourself silly as to why you didn’t think of them or do them on your own first.

To get the new Special Report (when it’s ready) before everybody else does, order “The AirAsia Story” from the link above.

Now that this is done, there are quite a number of other print and electronic books in my head that I need to give life to in the months ahead, some of which will absolutely delight you.

For sure.

Talk soon!

Sen Ze

P.S. You can link to this post with the following URL:

http://www.SenZe.com/business-blog/AirAsia/the-flying-trilogy-of-profits.htm

Technorati Tags: Air Asia, Tony Fernandes, Ryanair, Easyjet, MAS, airlines, aircraft, travelling, Kanyin books, profitable business model, internet business models, internet marketing, Sen Ze’s Mini-Encyclopedia Of Low-Cost, High-Profit Internet Business Models, Mini-E

This is an amazing concept that I wrote about a few years back that caused quite a ruckus among those who read it.

It’s a “technique” that gets you what you want by making people around you like you.

If fact, it makes you an IMMEDIATE HIT with your Prospects.

Not only will they like you, they will REMEMBER you.

Not only that, they CANNOT forget you, no matter what happens.

Even YEARS later, when you yourself have forgotten their names or how they even look like!

Best of all – when they call out to you on the street (remember, they wouldn’t be able to forget you even if they wanted to), you will IMMEDIATELY remember their own names!

Now which of your Prospects don’t like to be remembered (fondly) by others?

But let’s get back to YOU, as this technique is about you first, although it’s also about your Prospects.

When you’re liked (and remembered – which goes hand in hand with likeability), you increase the chances of getting what you want, significantly.

Now imagine the effect this powerful concept will have on your business and personal life.

It’s something worth thinking about.

And all you need to know is what to say to the people you would like to do business with.

It involves the following questions:

1. What’s the sweetest sound in the universe to any person?

2. Why is that the sweetest sound in the universe to that person?

Here are the answers that form the basis of this awesome technique.

The sweetest sound in the world to any person, of course, is his own NAME.

This is a FACT.

(Check out Dale Carnegie’s classic book, “How To Win Friends And Influence People” that has a chapter or two on this).

There are minor exceptions (as always), but the vast majority of people LOVE to hear the sound of their own names.

Why?

I mentioned this before, and I’ll say it again.

We LOVE ourselves.

This is the reason why we can look in the mirror every day and feel sad that a wrinkle is appearing, or the hairline is receding or the waistline is expanding.

Otherwise we couldn’t care less.

And our names is a shortcut to everything that’s us. We use our own names to refer to ourselves.

This fact gives you a very potent tool to get ahead in your careers or businesses.

So how do you apply this knowledge?

Simple.

It’ll work only when you’re meeting somebody for the very first time. There are other conditions, but I’ll get to them soon enough.

So okay, both of you don’t know each other’s names and have never met before.

You think he may be a good Prospect for your business.

This is what you do.

Ask him for his name.

Let’s just say he says his name is “Paul Jones“.

Okay. Now this is EXTREMELY important.

You respond with the following:

“What? That’s TOTALLY AMAZING.”

Then you wait for his response.

He’ll say, “Why is that?”

And you say (this is EVEN MORE important – listen up):

“Because my name is PAUL JONES too!”

“Isn’t that amazing?”

(Of course it is. I’m in shock even as I write this.)

Do you see what you’re doing?

WHATEVER name he calls out, you respond with the SAME EXACT NAME!

Now tell me this.

How soon do you think he’ll forget your “name” after that meeting?

Right. NEVER .

Because it’s his name too and he, of course, NEVER forgets his own name.

Think about it. How many people in the past have you met that have the same exact name as you do?

Right.

NONE.

And because it never happens, we take full notice of our namesake when it does.

Your Prospect will be doing exactly this, to you.

Since he absolutely likes to hear the sound of his own name, some of that liking will transfer over to you as well – and you don’t have to do much to earn it, apart from repeating his name back to him

Powerful, no?

But that isn’t the only benefit with this technique.

Once you’ve repeated his name back to him, YOU can IMMEDIATELY FORGET it from that point on, and you will IMMEDIATELY be able to RECALL his name even years later when you see him again.

How?

Because when you share the same exact name with somebody else, he’ll be affected more by this than you because it really isn’t your real name, but it is his.

So when he sees you walking down the street one day – you can bet that last dollar you have that HE’LL GREET YOU FIRST by calling out his name to you (and probably laughing as well), because he thinks that’s also YOUR NAME!

And what happens when this happens?

RIGHT!

YOU NOW KNOW HIS NAME AS SOON AS HE HAS GREETED YOU!!

You need never, ever be caught not knowing someone’s name again.

Brilliant, no?

This works equally as well for the opposite sex.

How?

For example, she says her name is “Georgia Smith“.

You say, “That’s TOTALLY AMAZING! Because my name’s George Smith!”

She says “Christine Langton“.

You say “REALLY!!! I CAN’T BELIEVE THIS. I’m Chris Langton!”

She says “Pauline Zega“.

You say “I DON’T BELIEVE THIS. I’m Paul Zega!”

Heck, it works even when you’re of a different race.

Let’s say you’re a male Caucasian.

He says his name is “Kareem Abdul Jaabar“.

You say, “THAT’S TOTALLY AMAZING! My name’s Kareem Abdul Jaabar too!”

He says his name is “Hiroshi Hiratha“.

You say, “YOU CAN’T BE SERIOUS. I’m HIROSHI HIRATHA too!”

Of course, you’ll have a great time too telling the story of how you got that name.

And here’s AN EXPLOSIVE mix of race and gender, and you don’t have the male equivalent of her name:

She says her name is “May Lin“.

You say “ARE THE STARS ALIGNED TODAY? My name’s May Lin too!”.

In fact, the more different you are to your name (as in you’re of a different race and gender) which is also the other person’s name, the STRONGER the effect will be on him or her.

Try it – it works like crazy!!!!

Here’s another variation of this powerful concept that is equally as important to you in your personal and business life.

What’s the next thing after a person’s name that she will NEVER EVER FORGET and treat equally as important?

Right.

Her birthday, of course.

So if you want to remember another person’s birthday, all you have to do is to ask her, and whatever date it is, you say…

Well, what do you say?

Of course.

“Oh, that’s totally AMAZING. That’s MY birthday too!”

(You’re such a quick learner…I’m so proud of you.)

So when her birthday comes, you can bet she’ll be thinking about you. And if she calls to wish you a happy birthday (on the day it isn’t), you KNOW it’s her birthday, and you can wish her back!

Can you imagine how happy she would be – even though she’s the one who actually reminded you of her birthday?

NOTE:

The above methods work best under the following conditions:

1. You are in a one-to-one meeting with the Subject
You can’t do this in front of people who know you’re not “Paris Hilton” and your birthday isn’t on the 29th February. You just can’t, and you shouldn’t, you hear me?

2. You appear totally amazed and excited
You must be happy that you’re sharing the same exact name/birthday with someone else, because in real life, you would be.

3. You must be able to lie convincingly
Yep, you’ll be throwing your ethics/morals out of the window. It absolutely won’t work if you feel guilty or nervous when you’re talking to them.

If you can do all of the above, you’re all set.

Sen Ze

P.S. Do I use this “Name” technique? Are you crazy? Of course not. Can’t you see my name in your browser?

P.P.S. The logic behind this technique is very sound, even though the morals/ethics behind it are not. I don’t actually use it and you shouldn’t either. It’s a joke, so lighten up.

This “technique” is shown to you so that you realize just how important our names are to ourselves and others – so if you don’t already have a Personal Domain Name that is made up of your actual name, click below and get one now:

Personal Domain Name Plan

P.P.P.S. A buddy of mine ACTUALLY uses the “Birthday” technique! I know because some lady called him up on his cellphone and wished him a happy birthday when we were talking, and he wished her back – in front of a confused me, because he had celebrated his birthday 2 months before with a bunch of us!

P.P.P.P.S. In the OMINICITI Personal Domain Names Directory (which has 700+ listings of websites with Personal Domain Names now), there are two “Susan Isaacs“.

One Susan Issacs is found at www.SusanIsaacs.com, and the other one is found at www.SusanIsaacs.net (if you can’t get the dotcom version of your name, get the dotnet version, or whatever version you can get your hands on because once they’re gone, they’re likely gone forever).

Both are totally different people doing different things. One’s an Author, the other’s an Actress. If you put them together at a party, you can bet neither will forget the other and what she does and show she looks, for as long as they live! Check their sites out – you’ll see how different they are in all aspects even though they share the same name.

P.P.P.P.P.S. You can link to this post with the following URL:

http://www.SenZe.com/business-blog/names/how-to-make-others-like-you.htm

Technorati Tags: networking, business networking, dale carnegie, how to win friends and influence people, name, names, business introduction, remembering names, how to remember names, positioning, business positioning, personal domain name, domain name, SOLOBIS, Project SEGO

What do most of the following people have in common?

Doctors
Architects
Mechanics
Instructors
Trainers
Tutors
Teachers
Consultants
Real Estate Agents
Insurance Agents
Stockbrokers
Feng Shui Masters
Accountants
Lawyers
Engineers
Authors
Musicians
Artists
Mechanics
Judges

Yes, they’re all experts at what they do.

But even better, and even more stunning, is the fact that the vast majority of them don’t have a web site at their own Personal Domain Name that bears their actual name!

Just do a quick check, right now.

How many experts around you do?

Right – few, to NONE.

But a Personal Domain Name for experts is a no-brainer.

Why?

Here are just seven reasons:

Reason #1: We remember other people by their NAMES first

Then we’ll associate that name with the company they work with – if we bother to do this additional linking exercise in the first place.

The company they’re associated with is USUALLY the next thing we’ll think of, AFTER we’ve got a name on the person, or if we can’t remember his name.

We associate other people by their names first and foremost because we need a LABEL to link that person with.

But a company can be home to more than one employee.

And its employess can move to another company over time.

Or it can die within 5 years (as most businesses do).

Whereas people have an average lifespan of 70-80 years.

And so a company is a distinct entity that is totally separate from the person.

Even if Microsoft is Bill Gates and Steve Jobs is Apple.

(They aren’t, actually.)

Because you’ll call them “Bill” or “Steve”, not “Microsoft” or “Apple” respectively.

It’s “Bill” first, then “Microsoft”. Or “Steve” first, then “Apple”.

It’s just the way the brain works.

THIS IS A FACT.

You know it is.

AND IF YOU’RE AN EXPERT YOURSELF, YOU CAN EITHER TAKE ADVANTAGE OF IT, OR WATCH YOUR COMPETITORS DO IT AT YOUR EXPENSE.

Reason #2: The Internet Is All Around Us

And with the Internet being such a big part of our lives now and in time to come – a Personal Domain Name will soon become a necessity.

Practically everybody has heard of it and the World Wide Web.

And hundreds of millions of people use it every single day to do their research, find information or best of all, buy products or services.

And you can bet that shirt on your back that some of your Prospects/Customers will use it at some point to look for you.

Over 40% of my Prospects/Customers find me by typing my name directly into their Internet Browsers followed by a “.com” at the back.

That’s a HUGE percentage by any means.

And that’s potential Prospects/Customers lost if you don’t have a Personal Domain Name in the name you’re known for, especially when you’re an expert at what you do and people look out for you for help!

Reason #3: It Costs Less Than $10/Year

A Personal Domain Name costs only $8.10/year at this Domain Name Registrar.

For less than $10/year, your status has now been elevated to one that is higher than everybody else WITHOUT a Personal Domain Name.

You suddenly stand out. You’re different. You have something that is related to the Internet in some way.

You’re now cooler than everybody else carrying a cell or mobile phone but don’t have a Personal Domain Name!

Reason #4: Your Web Site At Your Personal Domain Name Sells Your Services For You

Your Personal Domain Name is the address for your web site. SOLOBIS enhances some of the best-looking WordPress themes for your use.

You simply focus on your content by writing about you and what you do, and selling any related items you may have there as well by putting up information about them and linking it to an order form for orders to be made via credit card.

And writing and publishing at your Blog for the world to see is as easy as writing and sending e-mail to your contacts!

Reason #5: You Have More Than One Profit Center

The SOLOBIS Personal Domain Name Plan comes with the “SOLOBIS Personal Domain Name Profits E-Course” worth $197 that will teach you more ways to profit from your Personal Domain Name apart from just selling your services/expertise on your Blog above.

Discover some other mind-bogglingly easy ways that anybody can do to profit from their Personal Domain Name – by simply using it!

Reason #6: You Get Express Listing In OMNICITI

OMNICITI.com is the world’s first Personal Domain Name Directory that only lists web sites with Personal Domain Names. It currently has over 620 links and is growing every single day.

Once you’ve posted a good profile about yourself on your Blog, you can then submit your Personal Domain Name to it for listing (just make sure you follow its guidelines).

You will be seen by others who are checking out other people for certain expertise or help, all over the world.

Reason #7: One Day, Everybody Will Have His Own Personal Domain Name

This is my brain-dead prediction – and I’m having lots of fun seeing it becoming a reality day by day. I’m sure you can see it too by now.

It’s been happening since the World Wide Web started – but it’s about to take on a speed it’s never seen before.

So get your preferred Personal Domain Name now before they’re all gone forever.

By being here, you’ve been alerted to the next great trend, worldwide.

What’s more, you can actually see it happening in real time.

How lucky you are.

Click below now and get your own Personal Domain Name before it’s gone forever:

http://www.SOLOBIS.com

Sen Ze

P.S. Tell an Expert you care for about this development. You can link to this post with the following URL:

http://www.SenZe.com/business-blog/blog/an-important-asset-for-experts.htm

Technorati Tags: expert, asset, asset for experts, blog, wordpress, wordpress templates, internet business, internet marketing, cell phone, mobile phone, domain name, personal domain name, project SEGO, SOLOBIS, Microsoft, Bill Gates, Apple, Steve Jobs, doctors, architects, mechanics, instructors, trainers, tutors, teachers, consultants, Real Estate Agents, Insurance Agents, stockbrokers, Feng Shui Masters, accountants, lawyers, engineers, authors, musicians, artists, judges, profit centers, OMNICITI, personal domain name directory, internet