The Winners
Oh wow…I’ve been literally floored by a very nasty flu bug that kept me sleeping for a marathon 16-18 hours every day since a few days ago.
It gives me a very nasty headache and cough which is a killer combination because with a nasty cough, the headache becomes even worse. It feels like my eyeballs are going to burst with each spontaneous burst of coughing…and that’s really no laughing matter.
My apologies for not getting back to you earlier but when the mind doesn’t work, nothing else will…
Anyway, here’s the winner of my “contest” found at this link –> World Cup Hits And Opportunities.
1. The solution that enchances the exact solution:
DavidK
DavidK submitted several entries, but I’ll read them as a whole since they’re all connected with each other. His entry isn’t the exact solution, but he has enhanced it quite a bit.
Here are the “highlights” of his entries:
1) “Every time there is an Event, it’s ‘Bet The Jug Night’.”
This extends the current promotion to other events and there will be other events throughout the year, for sure. When something is already working, it’s a good idea to use it for other events rather than wait another 4 years for another promotion.
Thus the restaurant will be using this promotion to fill up his seats throughout the entire year, instead of just that 2 months in the aftermath of the World Cup. Smart thinking!
2) “Whoever wins the most jugs at season’s end wins a prize. A competition board can be posted at the restaurant.”
This is another great way to get customers coming back again and again, because now there’s more than just winning a jug - it’s the “prestige” of being the “champion” of the contest.
It gives the customers more things to talk about amongst themselves and it helps generates interest long after a single event is over.
Well done, DavidK! I’ll be in touch with you via e-mail very soon on your prize.
2. There isn’t an exact solution from the entries submitted
And so there isn’t a winner here.
But I should mention a few notable entries:
tgeiger came very close with the following:
“The key to making money on giving away the beer is that the free beer coupon has to be redeemed on a separate visit to the pub. This way the patrons have to come back and will order food to go with the beer.”
There are 2 components missing, however:
1) A deadline for redeeming the jugs won
2) The time when the winner should come in to redeem it so that he’s more likely to order food with the jugs at the full price (no discounts).
tgeiger’s solution is the first one to be received which is his plus point.
outrigger has a similar solution, but with a deadline. However, his solution also offers discounts, which isn’t present in the exact solution, and discounts will hurt the restaurant’s bottomline if given too liberally and really aren’t necessary under the current circumstances.
All the other solutions offer further/different discounts and/or Loyalty Card Programs, which are not in the exact solution.
And to see why a Loyalty Card Program isn’t the answer either - click on my previous post on it –> Loyalty Card Program.
So there’s no winner for the exact solution category as some crucial elements are missing.
However, this contest has been great fun - and it’s especially encouraging to see some very well-thought out responses. 
BTW, I’m looking forward to watching the World Cup semi-final clashes between Germany and Italy, and Portugal and France tomorrow.
It’s been a great World Cup so far - and sadly, another week and it’s all over 
I’m betting my jug on Germany to win against Italy, and France against Portugal. But football is such that you can never be too sure.
So I’ll be betting my other jug on Italy and Portugal! So no matter who wins - I win!
And if I win - the restaurant wins! (see my last post on this –> Bet The Jugs.)
Sen Ze
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