Sen Ze’s Business In Your Pajamas! Blog

Remember my post on using your Customers’ credit cards for a Loyalty Program to bring them back to your restaurant or food outlet again and again instead of printed Loyalty Cards since most people will forget to bring those Loyalty Cards out?

If you’ve missed that post - it’s found at this link.

That is a great idea and costs the restaurant owner almost nothing to implement.

Well, here’s something else that your Customers will not forget to bring with them every time they want to visit your restaurant or food outlet. In fact, it will actually make them think of visiting your restaurant all the time.

It’s not their credit card (because I’ve covered this already) or a printed Loyalty Card. In fact, it’s not a card at all.

So what is it?

It’s a mug that is sold by your outlet to your Customers at a nominal price. So this is yet another marketing tactic that will cost you nothing after all is said and done, and yet will bring you extra profits you will never see if you don’t implement it.

However, it’s no ordinary mug - in fact, it’s a mug that your Customers would be happy to own and carry around.

This mug can hold hot or cold drinks and keep them in that state for some time - almost like a thermos flask, even if it doesn’t keep the drinks hot or cold for as long.

Here’s how it looks like:

It has a cover that has two holes - one for a straw, and the other for you to sip from if you don’t want to use a straw:

The hole in the middle is for the straw, and the one at the bottom is for your mouth.

The two holes are important to allow your Customer to drink from it without having to open the lid so that the drinks can be kept hot or cold longer.

Ok, so that’s how the mug functions. It makes a wonderful item for your Customer.

But a cool mug alone won’t bring them back.

So what will? Well, think about it for a moment.

Actually, you have a few days for this exercise, because I’ll reveal in my next post what the restaurant giving this mug away had done just once with the mug, that brought their Customers back to them again and again.

And again.

And again.

Talk to you later!

Warm Regards,
Sen Ze