Sen Ze’s Business In Your Pajamas! Blog

We’ve discussed that a cool mug that your Customers get from your food outlet or restaurant can help you bring them back again and again, in my last post on Loyalty Programs for Food Outlets.

However, I also mentioned that a cool mug alone isn’t good enough.

So what else must you do with the cool mug?

Print a great offer on the front of the mug, that’s what.

Check it out:

It reads:

“Bring It Back. 40-Cent Refills. The Grill”

Now is that an irresistible offer or what!  

Now your Customers are getting GREAT value from you for something they want to consume every single day (think coffee, tea, Coke, whatever) – especially when the same drink elsewhere costs double or more!

You want Repeat Customers?

With this simple marketing tactic, you can’t stop them from coming back to you even if you pelted them with cherry pits at your door!

Now you’re thinking:

If the refills costs so little – how are you actually making any money, after all is said and done?

After all, that 40 cents could be your cost for the drink!

Well – let me tell you something.

You could even lose money on your refills and still make profits you’ve never seen.

Think about it.

My next post will reveal how this is done – and how the principles involved in this very neat idea can apply to any business – online or off!

Stay tuned.

Sen Ze