Sen Ze’s Business In Your Pajamas! Blog

While we’re on the discussion about getting your Customers to buy from you again and again, I’ve been on a mini-tour promoting my latest physical book, “How To Use The Internet To Earn A Massive, Passive Income In Your Pajamas!” - hence this slight delay in my Blog postings.

Here’s how it looks like:

This book talks about not just getting your Customers to buy from you again and again, but also how you can automatically charge their credit cards for this purpose, with their consent, right at the beginning, so that they don’t have to see you again and again to do this, or have you going after them again and again for this purpose.

This has the advantage of AUTOMATIC recurring income for you (thus you’re earning passive income in your Pajamas) but you do need a good reason for it.

I’ll show you some of the best reasons savvy entrepreneurs have come up with that guarantee them lots of recurring income for them from their existing Customers, from selling them only once at the beginning.

It’s essential reading, if you truly want to fully understand how lots of money is created from your existing Customers without having to put in a lot more effort, time and money to achieve it.

Check out what you’ll discover with this book, as well as the 2 wonderful bonuses that come with it by clicking below:

How To Use The Internet To Earn A
Massive, Passive Income In Your Pajamas!

Sen Ze

Here’s why the cool mug with the Cheap Refills offer in my previous posts on Getting Repeat Customers and Loyalty Programs is such a great advertising tactic to implement for your food outlet.

Do note that the very same principles that are behind this tactic can also be adapted to other types of business - online or off:

1. By offering cheap refills, you’re encouraging your Customers to go back to you again and again
You’re making a visit to your outlet a habit for him over time which may outlast his desire for your cheap refills.

2. When he buys a similar drink elsewhere, he’s reminded of your offer because he’s paying so much more for it
You and your offer are now stuck in your Customers’ minds.

3. The mug is highly visible and acts as your mini advertising billboard to your Customers’ friends
People drink among friends - and some are sure to notice the offer themselves. You can be sure some of your Customers will talk about your offer even without being prompted. So you have a viral marketing tool right in your Customers’ hands, which was paid for by your Customers themselves!

4. When you have plenty of Customers coming back to your outlet each time, your outlet appears to be busy
A busy outlet adds to its appeal and will bring more Customers in. New Prospects love to follow the crowd if they haven’t already decided where to go for their food.

5. Every Customer that comes back to buy your cheap refills can be upsold something else
What else can you sell him? A muffin, sandwich, fries, whatever. Just be sure to offer it to them when they’re asking for their refills, or place them where they can’t be missed. For a better closing ratio - offer them at a slightly discounted rate because he came in with his cool mug for the cheap refill.

Point No.5 above is the reason why you can still make money from your Customers even if you’re losing money on your refills. The 40-cent refill offer acts to bring them into your outlet on a regular basis so that you can make more money from them, when without the offer they wouldn’t go into your outlet that regularly, or at all!

You can’t make a regular, sustaining income from people who don’t see you often enough.

Even the big boys like Starbucks don’t get it. Sure, you can buy a cool looking Starbucks mug that advertises Starbucks but has no other incentive for you to keep returning to them.

Can you distill the principles behind this gem of a marketing idea that you may be able to put into play for your own business which may not be a food outlet or restaurant?

Sure you can.

I may even give you an idea or two in my next post on this.

Warm Regards,
Sen Ze

We’ve discussed that a cool mug that your Customers get from your food outlet or restaurant can help you bring them back again and again, in my last post on Loyalty Programs for Food Outlets.

However, I also mentioned that a cool mug alone isn’t good enough.

So what else must you do with the cool mug?

Print a great offer on the front of the mug, that’s what.

Check it out:

It reads:

“Bring It Back. 40-Cent Refills. The Grill”

Now is that an irresistible offer or what! :-) 

Now your Customers are getting GREAT value from you for something they want to consume every single day (think coffee, tea, Coke, whatever) - especially when the same drink elsewhere costs double or more!

You want Repeat Customers?

With this simple marketing tactic, you can’t stop them from coming back to you even if you pelted them with cherry pits at your door!

Now you’re thinking:

If the refills costs so little - how are you actually making any money, after all is said and done?

After all, that 40 cents could be your cost for the drink!

Well - let me tell you something.

You could even lose money on your refills and still make profits you’ve never seen.

Think about it.

My next post will reveal how this is done - and how the principles involved in this very neat idea can apply to any business - online or off!

Stay tuned.

Sen Ze